BECOME A DONOR STEWARDSHIP SAMURAI SECRET WEAPONS FOR RETENTION, - - PowerPoint PPT Presentation

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BECOME A DONOR STEWARDSHIP SAMURAI SECRET WEAPONS FOR RETENTION, - - PowerPoint PPT Presentation

Mar 15, 2023 139 likes •319 views

BECOME A DONOR STEWARDSHIP SAMURAI SECRET WEAPONS FOR RETENTION, RENEWAL, AND RISING RETURNS Pamela H. Witter, BA, MBA, CFRE Author, Administrator, Consultant www.BeASeedPlanter.org BeASeedPlanter@Outlook.com LINKEDIN: Pamela Witter

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BECOME A DONOR STEWARDSHIP SAMURAI

SECRET WEAPONS FOR RETENTION, RENEWAL, AND RISING RETURNS

Pamela H. Witter, BA, MBA, CFRE Author, Administrator, Consultant www.BeASeedPlanter.org BeASeedPlanter@Outlook.com LINKEDIN: Pamela Witter

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Stewardship

Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

A key component to donor-centric, relational fundraising

The purpose is two-fold: PRACTICAL ALTRUISTIC

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

Stewardship Donor Relations

Historically: the safeguarding of

  • assets. You don’t steward
  • donors. You steward gifts.

A comprehensive effort to ensure high quality donor interactions to foster long-term engagement and investment Ensuring funds are utilized as the donor intended and conveyed in gift agreements and fund terms. This can encompass

  • stewardship. In some shops the

two functions are separated. Includes gift acceptance, management and acknowledgement. Includes donor recognition and

  • communication. Gift reporting

to the donor may sit in either category.

Definitions according to the Association of Donor Relations Professionals

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

Goals for Donor Relations and Stewardship

How do we measure value?

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

Goals for Donor Relations and Stewardship

How do we measure value?

Achievements after 1-year of implementation

First-time donor retention 15-28% FTD’s who renewed gave the same or more 78% Employee participation in giving 38-56% LYBUNT Retention 59-67% LYBUNTS who renewed gave the same or more 73% 331 members inducted in inaugural Giving Society

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

Why donors lapse

From Building Donor Loyalty by Adrian Sargeant and Elain Jay

Totals will equal greater than 100% because those surveyed could

  • ffer more than one

answer.

Reason United States

I can no longer afford to offer my support 54.0% I feel that other causes are more deserving 36.2 Death/ relocation 16.0 My support was not acknowledged 13.2 No memory of having supported 11.1 I was not informed how my money was used 8.1 My support is no longer needed 5.6 I was provided with poor support 5.1 I was asked for inappropriate sums 4.3 I found communications inappropriate 3.8 I am still supporting by other means 3.4 My wishes were not honored 2.6 Staff were unhelpful 2.1 I was not reminded to give again

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6 Steps to Structuring a Super-Star Stewardship Program

Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 1. Communications
  • 2. Ethical Management
  • 3. Recognition
  • 4. Inquiry
  • 5. Education
  • 6. Events and Initiatives
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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 1. Communications

The Purpose: Relationships

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 2. Ethical Management

The Purpose: Trust

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 3. Recognition

The Purpose: Appreciation

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 4. Inquiry

The Purpose: Inclusion

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 5. Education

The Purpose: Clarification

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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 5. Education

The Tactics

Ask yourself key questions to determine if you need to build up your educational arsenal:

  • Why do people give to your organization?
  • What do donations pay for?
  • How does your mission impact the community/ the world?
  • How can charitable giving help the donor financially?
  • What can they contribute to?
  • Can they give something other than money?
  • What are the parameters or limitations and why?
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Pamela H. Witter, MBA, CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

  • 6. Events & Initiatives

The Purpose: Connection

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Make a PLAN. Make it Holistic. Measure it. Adjust.

Pamela H. Witter, MBA,CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

CASE.ORG:

  • Search “stewardship” or “donor relations”
  • Resources/ Fundraising Fundamentals
  • #7: Donor Cultivation/ Stewardship Activities

AFPGLOBAL.ORG

  • Tools and resources/ hot topics
  • Fundraising dictionary
  • Tools and Templates/ sample documents

PHILANTHROPY.IUPUI.EDU

  • Research Archive (stewardship)

ADRP.NET

  • Research

JOURNALDRS.COM

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Pamela H. Witter, MBA,CFRE www.BeASeedPlanter.com BeASeedPlanter@oulook.com

MAXIMIZED DONOR ENGAGEMENT Relationship Trust Appreciation Inclusion Clarification Connection

This Donor Relations and Stewardship Model

relies on all six components to reap the maximum benefit for the donor and the mission.