KEEP AMERI CA KEEP AMERI CA KEEP AMERI CA BEAU TIFUL BEAU TIFUL BEAU TIFUL Keep Ohio Beautiful Annual Meeting & Awards [INSERT SPONSOR LOGO] July 29, 2016
Who We Are Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We provide the expertise, programs and resources to help people: – End littering; – Improve recycling; – Beautify America’s communities We envision a country where every community is a clean, green & beautiful place to live.
National Network, Local Impact 600+ affiliates, tens of thousands • of communities National programming, best • practices and standards, professional development, research, centralized reporting and more Partnerships with regional and • state recycling organizations Relationships with state • governments, municipalities and public officials Millions of volunteers and • participants in programs annually
Keep America Beautiful Behavior Change System Integrated Approach Created by Behavioral Scientists 5 4 Step Behavior Management Strategies Process Field-Tested
Keep America Beautiful Behavior Change System Get the Facts 1 5 5 Step Provide Positive 2 Management Reinforcement Process Involve the People 4 3 Focus on Results Develop a Plan
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Renovating Our House
Strategic Impact Goals (2025) END LITTERING IN BEAUTIFY AMERICA’S AMERICA COMMUNITIES Reduce litter by 35% in Keep Improve, restore and America Beautiful affiliate maintain 1 million public service areas spaces IMPROVE RECYCLING IN AMERICA Improve recycling attitudes and behavior by 20% nationally and recycling quality by 15% in affiliate service areas
KAB.org
KAB Reporting Platform
Click to edit Master title style YOU MUST FIRST REGISTER AN EVENT IN ORDER TO REPORT YOUR RESULTS. Register and report data from your events using the drop down in the “Register Your Event” section of the “My Dashboard” page: 14
Click to edit Master title style Cost benefit activities including cleanups, beautification, recycling, and education should be registered and reported under the following programs: America Recycles Day – All recycling activities that take place from October 1 • through the end of the calendar year. Education – All educational workshops and events. • Great American Cleanup – All community improvement and volunteer • activities that take place throughout the year. Including fall waterway cleanups, Adopt-A-Spot, and other volunteer activities. National Planting Day – All fall planting activities. • Recycle-Bowl – Keep America Beautiful’s school based recycling program. • If you are unsure where to report something please contact Grace Keegan at gkeegan@kab.org. 15
Click to edit Master title style Select program from drop down menu for an event you would like to register: 16
Click to edit Master title style Press the “Go” button to register your event: 17
Click to edit Master title style Complete the form to register your event. Please note, if you plan on reporting cumulative events enter the correct date range from your events which you will be reporting. 18
Click to edit Master title style Once you register your event the Follow up Report will populate in the My Recent Events table. Click on “Follow-up Report” link to complete your report 19
Click to edit Master title style Complete the form to report your event results: Please note if you are reporting cumulative events please add the correct number of events you are reporting. 20
Click to edit Master title style Click “Preview” to review your work before you submit your result: 21
If you need a copy of your report, now is the time to print or convert to a PDF. Click to edit Master title style Click “Submit Your Report” to review your work before you submit your results: 22
Click to edit Master title style Once your report is submitted, you will receive a confirmation on the top of your Dashboard: 23
Click to edit Master title style Status of report will also be shown in the “My Recent Events” table: 24
Office Hours Monday through Friday 9:00 am-5:00 pm (EST) Hotline Hours Aug. 3/Aug. 10 3:00-4:00 pm (EST) Hotline number: 877.394.5901 Access code: 2764744#
Thrive GPO Thrive offers a simple-to-use technology for interacting with marketplace suppliers!
End Littering
Blight in America Blight has a serious impact on communities with critical health, environmental, economic & social issues. Important to our national network as they address challenges to local urban, suburban, and rural communities. • Partnership with KAB Affiliates, Virginia Tech & Econsult Solutions. • Phase 1: 2015 released Literature Review of how researchers/experts describe & understand complex conditions that create blight & varied policy responses. • Phase II: 2016 developing a Metrics & Tool, including a Blight Calculator to measure & combat blight in communities.
Partnering for Community Impact • Support grassroots community improvement and recycling projects which meet specific local needs • Employee engagement volunteer opportunities • Expert, efficient grant management including data measurement, impact metrics and preparation of wrap-up reports Total Average Annual Funding to Network: $3.5+ MILLION
Lowe’s/Keep Cincinnati Beautiful
National Planting Day Keep America Bee-utiful: New initiative to address pollinator health across USA. • Founding member of National Pollinator Garden Network and Million • Pollinator Garden Challenge. Community-based efforts to plant (and educate neighbors about) native • plant pollinator gardens.
Great American Cleanup
Great American Cleanup 2016 Clean Your Block Party 2016 • We are encouraging event organizers, volunteers and program participants to take what they learn from experiencing a GAC event and bring it home to their own block. • “Clean Your Block Party” (#cleanYOURblock) provides best practices, activities, ideas and online toolkit to help anyone conduct a Great American Cleanup event on their block
Improve Recycling Ed Educate, motivate, activate individuals to recycle Individuals & K-12 Workplace College Consumers “I Want “I Am America Re Recycling Recycling Re Re Recycle Recycle- Re To To Be Recycles Re Re Recycled” on the Go on @W @Work Ma Mania Bowl Bo Day Da PSA PS
Public Space Recycling Objective: Make recycling convenient and automatic Since 2007, KAB’s recycling bin placement program has: • Placed 163,718 recycling bins • 1,022 grants to all 50 states • Provided 4.7 million people daily access to recycling away from home • Collected an estimated 4 million pounds of bottles, cans, and paper annually Ten Tips For Designing Public Space Recycling available at www.americarecyclesday.org
“I Want To Be Recycled” PSA
“I Want To Be Recycled” PSA Campaign Goals: • Increase recycling participation • Educate and motivate people to recycle more of the right things • Transform recycling into a daily social norm • Provide tools to inform people how & where to make recycling happen Call to Action: Give your garbage another life.
TV Commercials Smile :30 Superhero :30 Journey :60 Stadium :15
Unilever Consumer Activation Rinse. Recycle. Reimagine. Partnership Goals: • Engage consumers and retailers in regular conversation about recycling to increase awareness and participation. • Support broader goals of Unilever Sustainable Living Plan. Key Actions: • Multi-year supporter of PSA campaign • Original funding for first phase; incremental funding for second phase focused on recycling in bathroom • National FSI coupon drop in mid-May • 44 million+ households • Social Promotion • “Bin it to Win It” photo contest • Beauty & Lifestyle Blogger Activation • Twitter chats, publicity, social posts Results (to date): • Strong retailer support • 400 million+ consumer impressions
Campaign Results Overview $128M #1 – network cable #2 – local broadcast Total campaign donated media #5 – print & total Exposure donated media 38% Have seen/heard the campaign Awareness 3.8M + Visitors to Website Engagement 40
Amazon Studios
Best Buy – Holiday Promotion
America Recycles Day Education and collection events in the workplace, at schools, local government offices, and other community locations • Held on or around November 15 annually • 2,000+ registered collection and education events annually • 200,000+ “BeRecycled” pledge-takers • Presidential and local government proclamations
Recycle-Bowl National Winner Egg Harbor City Community School (Egg Harbor, NJ)
Recycle-Mania
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