BEAU TIFUL BEAU TIFUL BEAU TIFUL Keep Ohio Beautiful Annual - - PowerPoint PPT Presentation

BEAU TIFUL

KEEP AMERI CA

BEAU TIFUL

KEEP AMERI CA

BEAU TIFUL

KEEP AMERI CA

July 29, 2016

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Keep Ohio Beautiful Annual Meeting & Awards

Who We Are

Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We provide the expertise, programs and resources to help people: – End littering; – Improve recycling; – Beautify America’s communities We envision a country where every community is a clean, green & beautiful place to live.

National Network, Local Impact

• 600+ affiliates, tens of thousands
• f communities
• National programming, best

practices and standards, professional development, research, centralized reporting and more

• Partnerships with regional and

state recycling organizations

• Relationships with state

governments, municipalities and public officials

• Millions of volunteers and

participants in programs annually

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Keep America Beautiful Behavior Change System

Integrated Approach Created by Behavioral Scientists Field-Tested

Step Management Process

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Behavior Strategies

5 Step Management Process

Get the Facts Involve the People Develop a Plan Focus on Results

2 3 4 5

Provide Positive Reinforcement

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Keep America Beautiful Behavior Change System

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Renovating Our House

Strategic Impact Goals (2025)

BEAUTIFY AMERICA’S COMMUNITIES

Improve, restore and maintain 1 million public spaces

IMPROVE RECYCLING IN AMERICA

Improve recycling attitudes and behavior by 20% nationally and recycling quality by 15% in affiliate service areas

END LITTERING IN AMERICA

Reduce litter by 35% in Keep America Beautiful affiliate service areas

KAB.org

KAB Reporting Platform

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YOU MUST FIRST REGISTER AN EVENT IN ORDER TO REPORT YOUR RESULTS. Register and report data from your events using the drop down in the “Register Your Event” section of the “My Dashboard” page:

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Cost benefit activities including cleanups, beautification, recycling, and education should be registered and reported under the following programs:

• America Recycles Day – All recycling activities that take place from October 1

through the end of the calendar year.

• Education – All educational workshops and events.
• Great American Cleanup – All community improvement and volunteer

activities that take place throughout the year. Including fall waterway cleanups, Adopt-A-Spot, and other volunteer activities.

• National Planting Day – All fall planting activities.
• Recycle-Bowl – Keep America Beautiful’s school based recycling program.

If you are unsure where to report something please contact Grace Keegan at gkeegan@kab.org.

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Select program from drop down menu for an event you would like to register:

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Press the “Go” button to register your event:

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Complete the form to register your event. Please note, if you plan on reporting cumulative events enter the correct date range from your events which you will be reporting.

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Once you register your event the Follow up Report will populate in the My Recent Events table. Click on “Follow-up Report” link to complete your report

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Complete the form to report your event results: Please note if you are reporting cumulative events please add the correct number of events you are reporting.

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Click “Preview” to review your work before you submit your result:

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If you need a copy of your report, now is the time to print or convert to a PDF. Click “Submit Your Report” to review your work before you submit your results:

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Once your report is submitted, you will receive a confirmation on the top of your Dashboard:

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Status of report will also be shown in the “My Recent Events” table:

Office Hours

Monday through Friday

9:00 am-5:00 pm (EST)

Hotline Hours

• Aug. 3/Aug. 10

3:00-4:00 pm (EST)

Hotline number: 877.394.5901 Access code: 2764744#

Thrive GPO

Thrive offers a simple-to-use technology for interacting with marketplace suppliers!

End Littering

Blight in America

Blight has a serious impact on communities with critical health, environmental, economic & social issues. Important to our national network as they address challenges to local urban, suburban, and rural communities.

• Partnership with KAB Affiliates, Virginia Tech &

Econsult Solutions.

• Phase 1: 2015 released Literature Review of

how researchers/experts describe & understand complex conditions that create blight & varied policy responses.

• Phase II: 2016 developing a Metrics & Tool,

including a Blight Calculator to measure & combat blight in communities.

Partnering for Community Impact

• Support grassroots community improvement and recycling projects which

meet specific local needs

• Employee engagement volunteer opportunities
• Expert, efficient grant management including data measurement, impact

metrics and preparation of wrap-up reports Total Average Annual Funding to Network:

$3.5+ MILLION

Lowe’s/Keep Cincinnati Beautiful

National Planting Day

Keep America Bee-utiful:

• New initiative to address pollinator health across USA.
• Founding member of National Pollinator Garden Network and Million

Pollinator Garden Challenge.

• Community-based efforts to plant (and educate neighbors about) native

plant pollinator gardens.

Great American Cleanup

Great American Cleanup 2016

Clean Your Block Party 2016

• We are encouraging event
• rganizers, volunteers and program

participants to take what they learn from experiencing a GAC event and bring it home to their own block.

• “Clean Your Block Party”

(#cleanYOURblock) provides best practices, activities, ideas and online toolkit to help anyone conduct a Great American Cleanup event on their block

Improve Recycling

Ed Educate, motivate, activate individuals to recycle

Re Recycle- Bo Bowl Re Recycle Ma Mania Re Recycling

• n
• n the Go

Am America Re Recycles Da Day Re Recycling @W @Work “I “I Want To To Be Re Recycled” PS PSA

Individuals & Consumers K-12 College Workplace

Public Space Recycling

Objective: Make recycling convenient and automatic Since 2007, KAB’s recycling bin placement program has:

• Placed 163,718 recycling bins
• 1,022 grants to all 50 states
• Provided 4.7 million people daily access to

recycling away from home

• Collected an estimated 4 million pounds of

bottles, cans, and paper annually Ten Tips For Designing Public Space Recycling available at www.americarecyclesday.org

“I Want To Be Recycled” PSA

“I Want To Be Recycled” PSA

Campaign Goals:

• Increase recycling participation
• Educate and motivate people to recycle more of the right things
• Transformrecycling into a daily social norm
• Provide tools to inform people how & where to make recycling

happen Call to Action: Give your garbage another life.

TV Commercials

Superhero :30 Smile :30 Journey :60 Stadium :15

Unilever Consumer Activation

• Rinse. Recycle. Reimagine.

Partnership Goals:

• Engage consumers and retailers in regular conversation about

recycling to increase awareness and participation.

• Support broader goals of Unilever Sustainable Living Plan.

Key Actions:

• Multi-year supporter of PSA campaign
• Original funding for first phase; incremental funding for second

phase focused on recycling in bathroom

• National FSI coupon drop in mid-May
• 44 million+ households
• Social Promotion
• “Bin it to Win It” photo contest
• Beauty & Lifestyle Blogger Activation
• Twitter chats, publicity, social posts

Results (to date):

• Strong retailer support
• 400 million+ consumer impressions

Campaign Results Overview

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Visitors to Website Have seen/heard the campaign

38% $128M

Exposure Awareness Engagement

3.8M+

Total campaign donated media

#1 – network cable #2– local broadcast #5– print & total

donated media

Amazon Studios

Best Buy – Holiday Promotion

America Recycles Day

Education and collection events in the workplace, at schools, local government offices, and other community locations

• Held on or around November 15 annually
• 2,000+ registered collection and education

events annually

• 200,000+ “BeRecycled” pledge-takers
• Presidential and local government

proclamations

Recycle-Bowl National Winner

Egg Harbor City Community School (Egg Harbor, NJ)

Recycle-Mania

Recycling@Work Research

Objectives:

• Test the impact of recycling and trash bin

configurations on recycling in the workplace. Metrics:

• Increase recycling.
• Reduce trash in the recycling bins.
• Reduce recyclables in the trash bins.

Conclusion:

• Little trash, large recycling most successful.

Recommendations:

• Make recycling easy.
• Use effective placement.
• Be consistent.

Fact sheet and other resources http://recyclingatwork.org

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1Million + 20% 5.5 $118 262+ 6,000+

MILLION LBS. MILLION

educators to unify, simplify and amplify recycling messaging and approaches. through America Recycles Day, Recycle-Bowl, RecycleMania and the Great American Cleanup. in donated media to date. in offi ce settings.

MILLION students.

Data based on 2015 Keep America Beautiful reporting unless otherwise noted.

Raising Awareness:

National public service advertising campaign that has over $118 million in donated media and 3.8 million website visitors.

Collected Items for Recycling & Reusing: Research to Identify Successful Strategies:

First-of-its-kind research regarding recycling bin confi guration and communications, improving recycling by

Recycling Ambassadors:

Work with and provide resources to

K-12/College Students:

Through our competition programs, we annually engage

215,000+

individuals have taken the “Be Recycled” pledge.

Since 2011

Pledge to Recycle:

people provided with daily access to on-the-go recycling.

Support Public Space Recycling:

à

215,000+

individuals have taken the “Be Recycled” pledge.

Since 2011

cars removed from the road for a year based on CO2 equivalent reductions from recyclables.

87,827

Greenhouse gas emissions avoided

Since 2010

equivalent to

Actionable Thought-Leader Research

Educating Future Community Stewards

• Waste In Place: Resource guide for Pre-K - 6th grade teachers &
• students. Key topics: litter prevention, beautification, community

greening, recycling, managing solid waste.

• Student and Leader Learning Guides (Secondary Education):

Created to promote youth-led action for change with individuals joining KAB and our affiliates in national events and through the creation of service projects that reflect the needs of an individual’s community.

• Keep America Beautiful Schools: Initiative to engage, educate,

and inspire youth as the next generation of environmental

• stewards. Uses WIP, KAB Youth Guide & Leader Guides for

activities (K-12). Three program elements: Litter Free Schools, Trashless Tree Trails, Solid Waste Audit.

Strategic Impact Goals (2025)

BEAUTIFY AMERICA’S COMMUNITIES

Improve, restore and maintain 1 million public spaces

IMPROVE RECYCLING IN AMERICA

Improve recycling attitudes and behavior by 20% nationally and recycling quality by 15% in affiliate service areas

END LITTERING IN AMERICA

Reduce litter by 35% in Keep America Beautiful affiliate service areas

Thank You!

Mike Rosen

SVP, Marketing & Communications

mrosen@kab.org

Keep Ohio Beautiful Annual Meeting & Awards