Average Student Day Free Time college students function on an - - PowerPoint PPT Presentation

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Oct 31, 2022 104 likes •411 views

Average Student Day Free Time college students function on an on-demand economy e-everything movement INSERT LOGO HERE Instantaneous card delivery service Handmade, hand-written cards How do you use our service? 1 2 3 4 Download

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Average Student Day

Free Time

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college students function on an on-demand economy

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e-everything movement

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INSERT LOGO HERE

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Instantaneous card delivery service

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Handmade, hand-written cards

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How do you use our service?

1 3 2 4

Download

nline mobile

app Complete

rder form

Pay Via app/Venmo Receive confirmation

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Samples

Jessica Yu ‘17 - Duke Kobi Theiler ‘18 - Duke

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Portfolio showcase

Connect artists with avenues to promote their work

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Optional Gift Card (Local Retailers)

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Business Plan - Variable and Fixed Costs

Variable Total Cost Per Card Printing (11”x17”) $1.85 per sheet $0.83 Delivery (8/hour) $8.00/hour $1.00 Calligraphy (15/hr) $10.00/hour $0.67 Operations Salary (20/hr) $10.00/hour $0.50 Fixed Total Cost Per Card Paper $13.99 (50 Sheets) $0.14 Artwork (limit of 1000) $30.00 $0.03 Calligraphy Supplies $4.68 (marker:200 cards) $0.02

Total $3.19

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Business Plan - Market Sizing (Duke)

Birthday Cards Sold per Year: 9,830 cards Congratulations and Other Cards: 20% = 2,990

Population Reach Cards Sold 10% 1,786 per year = 7 cards/day 30% 5,358 per year = 22 cards/day 50% 8,930 per year = 37 cards/day

Annual Potential Card Sales: 9,830+2,990 = 17,860

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Pricing and Revenues

Delivery Cost Profit Premium (2-3 Day) $6.00 Card + $5.00 Delivery $7.81 O’Crap! Same Day $6.00 Card + $10.00 Delivery $12.81 O’ Crap Same Day + 10$ Local Business Gift Card $6.00 Card + $10.00 Delivery + $12 Gift Card $14.81 The average customer would use the same day Population Reach Annual Profit 10% (1786 cards) $22,878.66 30% (5358 cards) $68,635.98 50% (8930 cards) $114,393.30

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Total Potential Profits

Duke UNC NC State Wake Forest Total 10% (Pessimistic) $22,878.66 $12,373.33 $37,341.15 $9,722.79 $82,315.93 30% (Expected) $68,635.98 $88,119.99 $112,010.64 $29,168.37 $297,934.98 50% (Optimistic) $114,393.30 $146,879.46 $186,692.94 $48,613.95 $496,579.65

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How do we reach 50%?

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Intercept the process of “Event Realization”

right market right message right time

always busy
want to be personal
oh crap I forgot!
that’s a good idea!
personal and easy
immediate
on demand

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mobile tools make impressions

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Easy to remember Easy to

rder.

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Align notifications with specific campus trends

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Align notifications with specific campus trends Skew market towards premium and same-day delivery services

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Free Trials

Connect the App to Facebook for a Free First Order

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Campus Insider

Establish The Card Company

access to campus wide promotion
informed about specific trends
first year opportunity

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Upfront Costs

$5,000 Free Trials $10,000 Cost of App $4,000 Events and Marketing $1,000 Administration (~two months)

$20,000 Initial Investment

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Why You Should Support Us?

Unique idea Solves multiple problems Huge market Easy to Grow

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The Team

Hallie Aston Creative Director Kabir Sadarangani

Head of New Business

Kobi Theiler

Chief Marketing Officer

Chase Plancher

Chief of Operations

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