ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill 1 YOUR - - PowerPoint PPT Presentation

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ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill 1 YOUR - - PowerPoint PPT Presentation

Jan 15, 2023 761 likes •1.06k views

SELL MORE PRODUCTS ONLINE STEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill 1 YOUR CONTENT MARKETING STRATEGY 2 CONTENT: THE GIFT THAT KEEPS ON GIVING Posted August 26, 2011 and still in the top 2 for organic traffic to my site

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jane hamill

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SELL MORE PRODUCTS ONLINE STEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE PART 2

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YOUR CONTENT MARKETING STRATEGY

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CONTENT: THE GIFT THAT KEEPS ON GIVING

Posted August 26, 2011 and still in the top 2 for organic traffic to my site

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BEST STRATEGY #1: Q&A, #ASK

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  • You answer questions from your community
  • My favorite strategy EVER – it’s the easiest in many ways
  • Never have to come up with content, they give it to you
  • Easy to do in ANY format – video, written, podcast,

screenshot videos

  • People LOVE it
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BEST STRATEGY #1: Q&A, #ASK

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Q&A examples

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BEST STRATEGY #2: VIDEO

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  • Can be live or taped
  • Can be talking head or screenshot
  • Less prep time than writing articles
  • Use bullet points and just start talking
  • You’ll get a LOT better with practice
  • YouTube, Facebook, FB LIVE, Periscope, always get

posted to your blog

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CONTENT: THE POWER OF VIDEO

  • Made this ONE video
  • Uploaded it to

YouTube on Feb. 1, 2012

  • Never touched it

again

  • Consistent traffic to

this day with NO effort

  • 750 Likes

117, 854 views!

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how to use it for YOUR business

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Marie Forleo - Marie TV 23+ million views 304,000 subscribers

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STRIVE FOR PROGRESS / BE REALISTIC

  • “I did MarieTV for over a year before

we really started to see significant list building and viral sharing happening from our videos.”

  • “Consistency”
  • “Don’t give up”
  • “Focus on quality over quantity”
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BEST STRATEGY #3: LISTICLES / CURATED CONTENT

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  • Consider the idea of NEVER needing to come up with

brand-new content at all

  • You can become a curator of other people’s content and

still provide terrific value and info for your community

  • Only YOU can interpret what happens around you in

YOUR way

  • That has value! It has the KLT factor (know, like, trust)
  • You save people time and energy – you’re the sieve
  • Why not get the info from YOU? If I think you “get” me, I’ll

get it from you

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CURATED CONTENT

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LISTICLES

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examples of listicles

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GETTING HELP

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Keep asking yourself…

“What can I NOT do?”

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GETTING HELP

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Resources for getting help and outsourcing

  • Fiverr
  • Upwork
  • Task Rabbit (real people in your city)
  • Clarity - get expert advice by the minute
  • YouTube Space – certain cities only
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GETTING HELP

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You don’t have to do it all yourself! What can you outsource?

  • Research
  • Formatting and posting blog posts
  • Editing
  • Video and audio editing
  • Photo research, sizing and uploading
  • Creating graphics for your site, blog or social media
  • Formatting documents and PDF’s
  • Creating Infographics
  • Photo descriptions (3 different places to describe the photo –

for SEO)

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UPWORK

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OUTSOURCING THE HEAVY LIFTING

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UPLOADING PHOTOS