Attracting Retail Eric Long Research Economist How GIS is Used to - - PowerPoint PPT Presentation

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Attracting Retail Eric Long Research Economist How GIS is Used to - - PowerPoint PPT Presentation

Aug 27, 2022 586 likes •948 views

Attracting Retail Eric Long Research Economist How GIS is Used to Recruit New Taylor Hatchett Retail to Oklahoma City GIS Research Analyst Overview Overview of The Greater Oklahoma City Chamber and the Economic Development division

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Attracting Retail

How GIS is Used to Recruit New Retail to Oklahoma City

Eric Long Research Economist Taylor Hatchett GIS Research Analyst

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Overview

  • Overview of The Greater

Oklahoma City Chamber and the Economic Development division

  • Tools Used For Retail

Recruitment

  • Examples of new/upcoming

retail (TopGolf, Whole Foods, Cabela’s)

  • Wrap-up / Q&A
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What We Do

  • Economic Development
  • Education and Workforce

Development

  • Government Relations
  • Marketing
  • Membership
  • Tourism
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Economic Development

  • Business Retention and

Expansion

  • Business Recruitment
  • Business Research
  • Retail Recruitment
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Tools Used For Retail Recruitment

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Public-Facing Tools

Intelligence Components

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Public-Facing Tools

Intelligence Components Demographics

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Public-Facing Tools

Intelligence Components Consumer Expenses

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Public-Facing Tools

Intelligence Components Labor Force

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OKCEDIS

Public-Facing Tools

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Public-Facing Tools

OKCLBI Oklahoma City Local Business Intelligence

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Tools Used Internally

ESRI BAO Business Analyst Online

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Tools Used Internally

ESRI BAO Drive Time Analysis

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Tools Used Internally

ESRI BAO Ring Analysis

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ESRI BAO Color-Coded Maps

Tools Used Internally

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ESRI BAO Custom Polygons

Tools Used Internally

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ESRI BAO Business and Facilities Search

Tools Used Internally

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ESRI BAO Custom Reports

Tools Used Internally

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PolicyMap

Tools Used Internally

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PolicyMap Health Data

Tools Used Internally

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Tableau Desktop/Public

Tools Used Internally

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Tableau Publish to Public

Tools Used Internally

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Attracting These Retailers

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  • Cabela’s is a specialty retailer of hunting, fishing, camping,

shooting, and related outdoor recreation merchandise

  • Founded in Chappell, Nebraska in 1961
  • Headquartered in Sidney, Nebraska
  • Expected OKC Opening: Fall 2015

Cabela’s

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General Market/Site Selection Criteria

  • At least 1-hour drive time from nearest Cabela’s store
  • At least 250,000 population within a 30-mile radius
  • At least 75,000 cars per day traffic count

Cabela’s

*Only publicly available site selection criteria provided; some information may have been altered for confidentiality purposes.

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Cabela’s

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Cabela’s

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  • TopGolf is a sports entertainment facility that features a

driving range that uses microchip technology inside golf balls that are shot into several targets to score points

  • Founded in Watford, England in 2000
  • Headquartered in Dallas, TX
  • Expected OKC Opening: 2015

TopGolf

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General Market/Site Selection Criteria

  • Core demographic includes 18- to 44-year-old males with

a household income of at least $45,000

  • Proximity to “gravity” retail
  • Strong highway visibility

TopGolf

*Only publicly available site selection criteria provided; some information may have been altered for confidentiality purposes.

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TopGolf

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TopGolf

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  • Whole Foods is a supermarket chain that specializes in

natural and organic foods

  • Founded in Austin, Texas in 1980
  • Headquartered in Austin, Texas
  • Opened in OKC: October 2011

Whole Foods

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General Market/Site Selection Criteria

  • ≥ 200,000 people within a 20-minute drive time
  • Large number of college-educated residents
  • Must be located in a high traffic area (foot and/or

vehicle)

Whole Foods

*Only publicly available site selection criteria provided; some information may have been altered for confidentiality purposes.

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Whole Foods

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http://www.okcchamber.com http://www.greateroklahomacity.com www.greateroklahomacity.com/OKCL BI http://www.okcedis.com http://www.abetterlifeokc.com

Thank You!

Eric Long Research Economist 405-297-8976 elong@okcchamber.com Taylor Hatchett GIS Research Analyst 405-297-8988 thatchett@okcchamber.co m