Needling or PROVOCATION is the first necessary condition for - - PowerPoint PPT Presentation

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Aug 21, 2023 47 likes •221 views

Needling or PROVOCATION is the first necessary condition for evoking a response How about I give you Rs. 10,000 for building a small park in front of your home Its wholesome and healthy!! Aaaahhh!!! It is dirty, disgusting &

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Needling

r PROVOCATION is the first

necessary condition for evoking a response

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How about I give you

Rs. 10,000

for building a small park in front of your home

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It’s wholesome and healthy!! It is dirty, disgusting & claustrophobic! Who will clean it?

Aaaahhh!!!

Ughhh!!!

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It’s wholesome and healthy!! It is dirty, disgusting & claustrophobic? Who will clean it? This is how everyone’s done it for generations It’s healthy, you get fresh air and nice walk It’s good manure for crops It’s free and maintenance free Toilet pits fill up so priority for women & elderly Good toilets are not affordable, not priority

Unhygienic. Requires

too much water to keep clean I built it to protect my wife’s dignity. It’s not for men.

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Rural Landscape

Current access: 27-32% in north India
Among HH with functional latrines: 70%

men do not use consistently

Overall, nearly 70% women and 90% of

men are not using toilets consistently

Source: WSP Consumer research on rural sanitation

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What?

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A complete U-turn in their knowledge, beliefs, attitudes and norms

What’s in it for them?
Why should they want to do it?
What are the most potent benefits?

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Communication Tasks

Make open defecation socially

unacceptable / create stigma

Increase priority / address affordability
Promote maintenance
Make toilet use desirable

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Socially unacceptable Demeaning for you and your family Protects honor Status symbol Aspirational/mo dern Privacy/helps avoid embarrassment Convenient – time/season Risky, dangerous, unhealthy More and more people are now using toilets Cannot afford to continue Affordable,

Govt. subsidy

Cannot afford to not use

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360 Degree Approach: MEDIATING AND MULTIPLYING EFFECT

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Husband & wife Other HH members Parents-in-law Neighbours Community leaders Religious leaders Mass media Street theatre Brand ambassadors Social norms Beliefs attitude Negotiated change Self efficacy Social support Knowledge Mass media Street theatre Mobile IPC Inter-Personal Communication Community Meetings Radio SHGs IPC

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So where does the NEEDLE point:

A National Sanitation Brand

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