Attracting and Retaining Donors using ROI The Challenges Long - - PowerPoint PPT Presentation

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Aug 28, 2023 667 likes •873 views

Attracting and Retaining Donors using ROI The Challenges Long term relationship value Alignment based on outcomes Data-driven decision-making The Business Giving Market The Philanthropic Giving Market The 9 keys to ROI-based

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Attracting and Retaining Donors using ROI

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The Challenges

Long term relationship value
Alignment based on outcomes
Data-driven decision-making

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The Business Giving Market

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The Philanthropic Giving Market

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The 9 keys to ROI-based Fundraising

1. Know Your Onions 2. Outputs Good, Outcomes Better 3. Align outcomes 4. Ready, Aim.. 5. Gather the Data 6. Analyse Rigorously 7. Focused reporting 8. Relationships Built on Evidence 9. Communicate Alignment

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1.

Know your Onions

Know your product (self assessment of outcomes)
Know your target (research their objectives)
Make direct contact on the phone and follow up in

person

Build prospectus on aligned mutual outcomes

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Type of Activity Weighted Average Events $3.43 Direct Mail Appeals $3.66 Community Fundraising $11.15 General Donations $19.11 Major Gifts $33.33 Bequests $56.83

Source: Jeff Buchanan http://www.askright.com/

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2.

Outputs Good, Outcomes Better

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3.

Align Outcomes

Perth Festival Strategic Goals 2018-22 UWA Values Chevron Values Wesfarmers Values Stimulation Enrichment Insight Appreciation Belonging Equality Recognition Bonding, Briding & Linking Safety & Security Mental & Physical Health Community Belonging Citizenship Positive Future Collaboration Employment Prospect Indiviudal Econmic Benefit Sector Development - Local Increased Reach - Market Sense of Place Awareness Natural Connection Events/Program Participatory Experiences Places

As Assessment Criteria

EXCELLENCE: Curate a diverse artistic program of the highest international quality x

c c x x c x x x x 9

Indigenous Culture and Community

x x x c x c 6

Diversity and Inclusion x

x c c x c 5

IDENTITY: Be remarkable, with a clear voice and character x

c x x c x x x c c c x x c x 14

Openness x

x x c c c c c 7

Freedom x

c c c x x c 6

Equity and merit

x x c c 4

Integrity and Trust x

x x c c c c c 7

Integrity x

x c c c c c c 7

Openness x

x c 2

Partnership x

c x c c x c 6

SUSTAINABILITY: Secure the future x

x c c x x c c c 8

ADVOCACY: Contribute to a strong cultural ecology x

c c x x x x x x x 9

High Performance x

c c 2

Entrepreneurial Spirit x

c c c 3

Accountability x

x c c 3

Sustainability x

c c c c c x c x 8

Protect People and the Environment x

x x x x 4

High Performance x

x c c x 4

4 4 5 4

4 3 6 5 4 8 7 10 8 7 4 2 3 3 5 2 8 4 5 2 4 6 3 1

Economic Place Quality Cultural Social Civic

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4.

Ready, Aim…

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5.

Gather the Data

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6.

Analyse Rigorously

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7.

Focused Reporting

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8.

Relationships Built on Evidence

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9.

Communicate Alignment

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2019

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A World of Evaluation

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@countsapp @culturecounts michael.chappell@culturecounts.cc