www.goldstandardglobal.com Size of the Prize The middle class is - - PowerPoint PPT Presentation

www.goldstandardglobal.com

Jack Ma, Alibaba Founder

“If you miss the opportunity to sell to China, you will miss the future.”

• Populations : US 3.25 million, China 1.3 billion = 4X
• Consumer consumption is showing a growth of approx. 9% per annum
• China has more billionaires than US: China 819 billionaires versus the

United States 585

Size of the Prize

The middle class is expected to grow to 600 million by 2020 Twice the size of the US population

Cosmetics Skin Care Beauty Products Health Foods & Supplements Fashion Jewelry/ Accessories Alcohol

The Chinese consumers desire well regulated and authentic American brands especially for…

Mom & Baby

Product Opportunity

• For smaller to medium sized brands it

is a risky business proposition to justify the costs of entering China’s e-commerce market without a known ROI.

• T-Mall and JD.com account for 80% of

the Chinese e-commerce traffic, but are prohibitively expensive for smaller

• brands. Both sites prefer showcasing

premiere brands’ flagship stores and require exorbitant, ongoing marketing expenditure.

Risk is the Problem

z

• Further complicating this dilemma,

brands must have a registered company in China, a Chinese bank account and product inventory in China.

• CEO ALERT: Be Prepared for High

Operating Costs.

Risk is the Problem

• Opportunity to sell online in China and ship from outside of China to the end consumer
• No Chinese business license needed
• No Chinese bank account needed
• Personal purchase therefore does not need to meet all the testing requirements
• Single package shipments from US warehouse or Free Trade Zone warehouse so taxes

and duties are less.

Solution : B2C Cross Border E-commerce

• In 2020, 1 out of 5 e-commerce dollars will be generated from Cross Border.
• E-commerce, mobile devices and logistics now enable us to reach Tier 3 and 4

cities, for potential sales of US $90 billion.

Cross Border E-commerce Opportunity

Chinese consumers may spend US $110 billion

• n external e-commerce websites.

This is 12% of all Chinese e-commerce sales and is fast approaching US $200 billion.

Our D2C Roadmap is Straightforward

Our Solution:

• GSG leverages its proprietary Cross Border

E-Commerce solution for Direct to Consumer (D2C) sales in China.

• Chinese consumers are directed to our clients’

US websites where minimal additions make it "China friendly.”

• Checkout payments are handled via popular

Chinese mobile payment options.

Our D2C Roadmap is Executable

Our Solution:

• Inventory remains in US warehouses, NOT in

Chinese warehouses.

• Goods are seamlessly shipped directly to the

Chinese consumer via our preferred freight forwarders with delivery in 10-15 business days.

• This allows smaller and new-to-market

brands to conduct market testing before they make the expensive up-front investment in a flagship store on T-Mall or JD.

Order

Brand Warehouse

Payment Marketing

Parcel Parcel Customs Buyer

Brand e-commerce site

Delivery Customer

Logistics warehouse in China

Marketing to Chinese consumer in China and the USA. Ship from USA to China consumer.

Marketing Order Payment

Logistics warehouse in U.S.A.

PHASE ONE:

Payment Place Order

Brand Warehouse Parcel Parcel Customs

Brand e-commerce site

Delivery Customer

Brand warehouse FTZ

We will hold fast-moving product in a warehouse in a Free Trade Zone FTZ.

Marketing

Logistics warehouse in U.S.A.

PHASE TWO:

Payment Place Order

Brand Warehouse

PHASE THREE:

Parcel Parcel

Brand e-commerce site

Customer

Brand warehouse FTZ

E-commerce now market place sites in China on T-mall and JD in addition to USA site for complete range.

Marketing

Logistics warehouse in U.S.A.

Brand Site in China Delivery Customs

Brands must pay attention to key elements such as:

• Promote with KOL’S (Key Opinion

Leader)/Influencers

• Emphasize short video content
• Launch live stream campaigns
• Affiliate Networks - Publishers
• Product reviews

The Marketing Plan

Foreign brands MUST establish a presence on the two major social media platforms – WeChat and Weibo. Weibo: A microblogging site with 376 million monthly active users. WeChat: A multi-purpose messaging platform that exceeds

• ne billion users.

Social Strategy

GSG enables you to create an exceptional customer buying experience, resulting in increased:

• Increased Site Visits
• Increased Purchasing Frequency
• Increased Average Order Value
• Increased Loyalty Program Enrollment
• Increased Likelihood to Recommend
• Increased Brand Confidence

Benefit To Your Brand

We help our clients drive international sales by:

• Leveraging our expertise
• Strategic relationships
• Targeted marketing programs
• Cost-effective logistics

We do so with:

• Transparency
• Authenticity
• Expertise

GSG is the Path for Entry

Founder Avron Anstey is a seasoned Chinese e-commerce expert. He has assembled a highly skilled marketing and logistics team with decades of cumulative experience GSG has the proven ability, networks, and distribution channels to market brands in

• China. Chinese consumer technology constantly changes and far outpaces American

consumer tech. Knowledge is power, and GSG stays current to utilize the best customer platforms. Email: avron.anstey@goldstandardglobal.com

www.goldstandardglobal.com

THANK YOU