DIGITAL MARKETER CONTENT MARKETING CERTIFICATION Ive built and - - PowerPoint PPT Presentation

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digital marketer content marketing certification i ve
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DIGITAL MARKETER CONTENT MARKETING CERTIFICATION Ive built and - - PowerPoint PPT Presentation

Aug 20, 2023 330 likes •734 views

DIGITAL MARKETER CONTENT MARKETING CERTIFICATION Ive built and executed content strategies for brands like Crazy Egg, salesforce.com and now Digital Marketer. Ive produced thousands of pieces of content for the web. I

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DIGITAL MARKETER CONTENT MARKETING CERTIFICATION

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  • I’ve built and executed content strategies for

brands like Crazy Egg, salesforce.com and now… Digital Marketer.

  • I’ve produced thousands of pieces of content for

the web.

  • I also have experience in analytics, social media

marketing and SEO.

Russ Henneberry

Director of Editorial Digital Marketer

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HERE’S WHAT TO EXPECT…

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  • Lesson 1 - Start Here
  • Lesson 2 - Top Of Funnel Content
  • Lesson 3 - Middle of Funnel Content
  • Lesson 4 - Bottom of Funnel Content
  • Lesson 5 - Blog Marketing
  • Lesson 6 - Content Distribution

We’re Going To Learn…

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  • You will have access to this slide deck and other resources

throughout the training.

  • Take notes.
  • A certification exam is given at the end of the course.
  • The certification exam is open note and open resource.
  • You will need to score a 70%+ to receive your certification.

More Of What To Expect…

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CONTENT MARKETING THE WHAT AND WHY

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BUSINESS OWNERS AND EXECUTIVES ONLY CARE ABOUT REVENUE AND COSTS…

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CONTENT MARKETING IS THE INTERSECTION OF ADVERTISING AND PUBLISHING…

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Content Advertising

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Content Advertising

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Content Advertising

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DO YOU NEED GOOD CONTENT?

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THE CONTENT MARKETING FORMULA

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GREAT CONTENT = AUDIENCE

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AUDIENCE = ADVERTISING

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POOR CONTENT = NO AUDIENCE

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NO AUDIENCE = NO ADVERTISING

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SOURCE: Google Trends

Content Marketing Is Hot…

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Copyblogger Is A Software Company…

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Mc Donald’s Is A Hamburger Company…

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Cordell & Cordell Is A Family Attorney Firm…

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Cordell & Cordell Is A Family Attorney Firm…

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Lowe’s Is A Home Improvement Company…

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Survival Life Is A Survival Training Company…

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…THEY ARE ALL MEDIA COMPANIES … AND SO ARE YOU…

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“Media is anything that aggregates the attention of a definable market segment into a specific location at a predicable time.”

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Harley Davidson Is Media…

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Apple Is Media…

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“Media is anything that aggregates the attention of a definable market segment into a specific location at a predicable time.”

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CUSTOMER AVATAR

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COMPLETE AVATAR WORKSHEET

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CONTENT TECHNOLOGY

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CONTENT MANAGEMENT SYSTEM EMAIL SERVICE PROVIDER MICROPHONE VIDEO CAMERA WEBINAR SOFTWARE

TECHNOLOGY YOU MIGHT NEED…

IMAGE EDITING SOFTWARE SCREENCASTING SOFTWARE SCREEN CAPTURE SOFTWARE

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Here’s What We Recommend…

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THE MARKETING FUNNEL

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There Is A Sequence You Must Follow…

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Here’s What It Looks Like As A Content Marketer…