Association International Jackie Douglas President, Asia Pacific - - PowerPoint PPT Presentation

▶

Nov 15, 2023 217 likes •389 views

Hospitality Sales & Marketing Association International Jackie Douglas President, Asia Pacific Who are we? o Non-profit, hospitality industry association. o Your professional career association. o 89-year-old, non-profit, professional

SLIDE 1

Hospitality Sales & Marketing Association International

Jackie Douglas President, Asia Pacific

SLIDE 2

Non-profit, hospitality industry association.
Your professional career association.
89-year-old, non-profit, professional association with nearly

8000 members in 60 chapters in 31 countries, worldwide

Chapter & ‘subject matter expert’ based infrastructure
United States & Canada
Europe & Middle East
Asia Pacific
Mexico, Canada, Brasil

Who are we?

SLIDE 3

What do we do?

Focus on Sales, Marketing, Distribution & Revenue Management
Conferences based on disciplines
Shorter, local educational events across Asia Pacific
Create educational content & tools for hoteliers

We also have 3 x certifications: Advanced Level certification programs – Certified Revenue Management Executive (CRME) certification – Certified Hotel Digital Marketer (CHDM) – Certified Hospitality Business Acumen (CHBA)

Format is PDF study guide, additional online tools & online

exam

Content created by hoteliers, for hoteliers

SLIDE 4

HSMAI Knowledge Center

Exclusive to HSMAI Members, a wealth of content created by industry experts for hoteliers.

Articles
Presentations
Templates
Video and podcasts
Webinars: 30-40 per year
Guides
Whitepapers
Research papers
Standard Job descriptions
Calculators/ tools for Revenue Management

www.hsmai.org/knowledge

SLIDE 5

Revenue Advisory Board

SLIDE 6

Mission

Raise the profile of Revenue Management

in the industry

Raise the level of professionalism in the

industry

Share insights and experience with the

industry through conferences, workshops, and education

Raise the profile of hospitality and revenue

management with business students

SLIDE 7

What have we achieved?

SLIDE 8

HSMAI is partnering with Universities & Technical Colleges

1. Singapore Institute of Technology (SIT)
2. Florida International University (FIU
3. Sydney TAFE (Technical & Further

Education Institute)

SLIDE 9

Revenue Management certification

Updated and

globalised in 2015

Europe, Asia

Pacific & North American input

Online Study Guide
Online exam
Optional face-to-

face workshop

CRME

SLIDE 10

Join a workshop in your local area Next workshop: TOMORROW 9am – 12:30pm Marina Bay Sands See the HSMAI Desk to register FREE for HSMAI Members Also running in Sydney, Jakarta, Bangkok and Hong Kong Many thanks to Pallavi Nath, RevMax Technologies & Vice President HSMAI South East Asia

Workshop: Certification Information and Subject matter overview

SLIDE 11

FIU

Florida International University & HSMAI RO2Win program

Targets GM,

Owners, DOSM & Marketing people

Learn about

Revenue Management

SLIDE 12

Digital Marketing certification

Created by hoteliers and

educators

Globally recognised

certification for members

Updated 2015

Format:

Online Study Guide
Optional face-to-face workshop

prior to exam

Online exam

CHDM

SLIDE 13

SIT Hospitality School

– Overview program & Video on the Revenue Management discipline – Created by HSMAI Revenue Advisory Board with SIT – Raising the profile of Hospitality to students in both Hospitality, Finance & management programs – Useful to brief staff & owners on the function of Revenue Management

SLIDE 14

Revenue Mgmt 1) Non-revenue staff & owners 2) Experienced Revenue Managers  What’s next? Staff new to Revenue Management Department What’s next?

SLIDE 15

With thanks to David Jones, SIT & the HSMAI Revenue Advisory Board

SLIDE 16