Agenda What is HSMAI 2015 Recap Whats new in 2016 Events in 2016 - - PowerPoint PPT Presentation

Agenda

• What is HSMAI
• 2015 Recap
• What’s new in 2016
• Events in 2016
• Maximizing your membership

– Features

• Revenue Management & Marketing Certifications
• We’re now on social media!!!
• Focusing on membership growth

What is HSMAI?

– Founded in the United States in 1927 – Global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry – Individual membership organization comprised

• f nearly 8,000 members from 61 countries and

chapters worldwide

What is HSMAI?

– There are four regions: the Americas, Asia Pacific, and Europe, and a chapter in the UAE. – Committed to growing business for hotels and their partners – The industry's leading advocate for intelligent, sustainable hotel revenue growth.

2015 Recap

• Educational Workshop & Networking, Radisson – Mar ’15
• ROC, Singapore - Apr ’15
• 'Sales Gone Wild' Networking Event, Movenpick – May ’15
• HSMAI Thailand Get Together @ Bar 494, Grand Hyatt - Oct

‘15

• Digital Marketing Conference, Amari Watergate – Nov ’15

– The 2015 event attracted over 100 senior people. View presentations and photos

What’s new for 2016

– Lisa Cooper, MD HSMAI SEA.

• Will support Indonesia, Singapore

and Thailand in all activities (educational events, sponsorship, membership).

2016 Events

• Bangkok Networking Evening, Hotel Indigo – Mar 24 ’16
• ROC ASIA, Singapore, Marina Bay Sands - Apr 11-13 ‘16

– Conference – Roundtable – Revenue and Marketing Certification Classes

• Phuket ROCKET Conference, Jul 1-2 ‘16
• ROC & Digital Marketing Conference, Nov 15-16 ‘16

Membership Features

• Certification Programs – Globally recognized certifications in Revenue management, Digital

Marketing and Hotel Business Acumen are available to members.

• A Competitive Edge: Monthly Insights from sales, marketing, and revenue optimization

experts

• Tools & Insights: Free members-only access to the HSMAI University webinar archives, for

webinars older than 6 months

• Marketing Intelligence: Best practices and case studies from the industry's top marketers
• Whitepapers, Research articles: Exclusive access to extensive online Knowledge Center

resources

Membership Features

• Speaker & Sponsorship Opportunities: Thought leadership, branding and product support

through participation at national and chapter educational programs

• Industry Discipline-Specific Education: Certification available in Sales, Hospitality Business

Acumen, Revenue, Marketing

• Peer Network: Access to HSMAI members worldwide
• Free attendance at your local Asia Pacific events: Networking, Breakfast and Twilight
• Seminars and Educational Roadshows
• Significant savings: Special member pricing on all HSMAI Asia Pacific major event programs

and publications

• Invitation-only Executive Roundtables

Website

HSMAI.ORG & Asia Pacific Connect – Knowledge Center – My HSMAI – Trends & Research – Career Development – Education – Events (Asia Pacific) / Events (General) – News – Community

Monthly INSIGHTS Newsletter

• Current Trends & Information
• Original Content from HSMAI – please

submit ideas, case studies, opinion pieces

• Latest News for Sales, Marketing and

Revenue Managers

15

Knowledge Center – HSMAI Insights

Knowledge Center

Trends & Research

The most unique data sharing market research cooperative in the resort industry. It provides subscribers resort- specific benchmarks as well as up- to-date information on current best practices and future trends, giving participating resorts invaluable insights.

Resort Best Practice Initiative

Trends & Research

Publications

Relevant to Sales, Marketing, Revenue Management, Distribution and Leadership.

Research Reports

• Meetings/Hospitality Industry Riding Crest of Upswing
• Three Million Rooms Highlights Banner 2015
• PKF Global Economic Insights

• FREE podcasts also available
• FREE webinars

– Participate live and/or project for your whole team – All the webinars are recorded and on-demand for you entire team. – Members can now access more than 50 HSMAI University webinars from the past three years, as well as all new webinars on today's hottest sales, marketing, and revenue optimization topics immediately after they are recorded. With over 20 webinars in our HSMAI University pipeline this year , this new benefit is worth $1,980 on an annual basis.

Career Development

HSMAI University

Career Development- Certifications

• Updated and

globalised

• Online Study Guide
• Online exam
• Optional face-to-face

workshop prior to exam – ROC ‘16

• Certified Revenue Management Executive
• Certified Hospitality Sales Executive
• Certified in Hospitality Business Accuman
• Certified Hospitality Marketing Executive
• Certified Digital Marketing Executive

Membership & Recruitment

We need your help!!!

• Membership Cost, Details, Benefits
• Help market HSMAI and share our events

with your team and LinkedIn network

• Engage with us on Facebook
• Like our page
• Subscribe to our events page

Social Media

www.facebook.com/hsmaithailand

• News/Articles
• Event Announcements
• Event Photos
• Polls
• Videos
• HSMAI Global Social Media Integration

Social Media

Thailand

• Facebook: https://www.facebook.com/hsmaithailand/

Asia Pacific

• Facebook: https://www.facebook.com/groups/74333984493/
• YouTube: https://www.youtube.com/user/HSMAIAPAC
• Twitter: https://twitter.com/hsmaiasia
• LinkedIn: https://www.linkedin.com/company/hsmai-asia-pacific
• LinkedIn Group: https://www.linkedin.com/groups/1977138

General

• Facebook: https://www.facebook.com/HSMAI/?fref=ts
• YouTube: https://www.youtube.com/user/HSMAI1
• Twitter: https://twitter.com/HSMAI
• LinkedIn: https://www.linkedin.com/company/hsmai
• Instagram: https://www.instagram.com/hsmaiinstagram/