Are We Holding Students Back? ADDRESSING LEAKS IN THE RETENTION - - PowerPoint PPT Presentation

Are We Holding Students Back?

ADDRESSING LEAKS IN THE RETENTION PIPELINE

Presented by Brazosport College & ZogoTech

• Aspen Top 10 finalist
• 2 BAT programs
• 4,200~ fall students
• 80% part-time students
• 25% Dual Credit
• 3 yr FT Grad Rate 34.6%
• 4 yr FT Grad Rate 40.7%
• 84% working within one year

after award

• 17.7% Assoc Degree students

with debt

Declining Retention Rates

0% 10% 20% 30% 40% 50% 60% 70% 80%

Fall-to-Fall Fall-to-Spring

2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17

The Cost of Lost Students

1.

Fall enrollment 4,000

2.

Retention rate 50%

3.

# of students not returning 2,000

4.

Avg # of credits per semester = 9

5.

Tuition & fees for 9 credit hours = $800

6.

Per student state funding = $1,200

7.

2,000 non-returning students x $2,000 per student revenue =

8.

$4,000,000 revenue lost

Questions

• What are your fall-to-fall and fall-to-spring retention

rates?

• What are the impacts of non-returning students?
• Why are students not returning?

Uncovering Why Students Fail to Re-enroll

• Student Centric Factors
• Institutional Factors
• Factors Beyond the Institution’s Control

Exercise: Think, Pair, Share

• A. List factors that keep students from re-enrolling at

your institution

• B. Prioritize factors
• C. Label factors as student centric, institutional, or

beyond institution’s control

BC Methodology Focused on Institutional Factors

• Did these barriers exist in the Registration Process?
• Were course sections available to meet student

demand?

• Do students have the funds to pay for courses?
• Could a barrier be as simple as uploading a meningitis

vaccination?

Loss Analysis Process

Step 1

• Document registration process

Step 2

• Identify barriers keeping students from re-enrolling

Step 3

• Identify SIS data elements that match barriers
• Determine where and how they are stored in SIS

Step 4

• Categorize factors

Step 5

• Report data and share information

Broad Engagement with Key Stakeholders Registrar’s Office Financial Aid Business Office Marketing

Exercise:

List the key stakeholders at your institution that must be engaged to support your own retention pipeline.

Where are We Losing Students?

Factors Holding Students Back from Enrolling

1. Returned 2. Credential – BAT, transferred 3. Credential – BAT, no transfer 4. Credential – Associate degree, transferred 5. Credential – Associate degree, no transfer 6. Credential – Certificate, transferred 7. Credential – Certificate, no transfer 8. Transferred to 4-year 9. Transferred to 2-year

• 10. Dropped for non-payment
• 11. Hold – Business Office
• 12. Hold – Vaccination – Non-Dual Credit
• 13. Hold – Transcripts
• 14. Hold – Financial Aid
• 15. Hold – Other
• 16. Hold – Vaccination – Dual Credit
• 17. Hold – ACE it No Show
• 18. Hold – ACE it
• 19. Developmental Student
• 20. GPA <1.5
• 21. GPA 1.5-2.0
• 22. Withdrew all courses
• 23. Failed all classes
• 24. Recent Dual Credit Graduate
• 25. One term and done
• 26. Incidental (< 10 earned credits)
• 27. Registered but withdrew before census
• 28. Previous Term GPA < 2.0
• 29. 50+ Institutional College Credits
• 30. Unknown reason

Loss Analysis Loss Analysis

Page 1

Loss Analysis

Page 2

Loss Analysis

Page 3

Interventions

• Registrar’s Office
• Business Office follow-up
• Financial Aid follow-up
• Advisors

Communication to students by category via email, text or phone call

Intervention – Working the Unknown Reason Category

100 200 300 400 500 11-Dec 25-Dec 8-Jan 22-Jan 5-Feb 19-Feb 5-Mar # UNKNOWN REASONS

Dec 15 358 Jan 2 336 Jan 17 169 Jan 23 148 Mar 5 86

Degrees and Certificates Awarded

2016 2017 2018 Percent Change Total 989 1,091 1,269 28.3% Certificate 1 476 554 584 22.7% Certificate 2 7 16 19 171.4% Associate Degree 451 475 623 38.1% Bachelor’s Degree 55 46 62 12.7%

Loss Analysis Impact on Retention

70.3% 68.9% 73.0% 29.7% 31.1% 27.0% 0% 20% 40% 60% 80% 100% Enrolled 2015 Fall - Loss 2016 Spring Enrolled 2016 Fall - Loss 2017 Spring Enrolled 2017 Fall - Loss 2018 Spring

Fall to Spring

Returning Students Non-Returning Student 56.1% 55.2% 56.3% 43.9% 44.8% 43.7% 0% 20% 40% 60% 80% 100% Enrolled 2016 Spring - Loss Fall 2016 Enrolled 2017 Spring - Loss Fall 2017 Enrolled 2018 Spring - Loss Fall 2018

Spring to Fall

Returning Students Non-Returning Students

Loss Analysis Impact on Retention

Spring to Fall

56.1% 55.2% 56.3%

9.6% 10.4% 11.4% 10.7% 10.7% 11.2% 23.6% 23.7% 21.1%

0% 20% 40% 60% 80% 100%

Enrolled 2016 Spring - Loss Fall 2016 Enrolled 2017 Spring - Loss Fall 2017 Enrolled 2018 Spring - Loss Fall 2018 Dropouts Transferred Graduated Returning

76.4% 78.9% 76.3%

BC’s Retention Increase in $$

Fall 2017 to Spring 2018 Spring 2018 to Fall 2018 Additional returning students 114 60 Average credits per semester 7 7 Tuition & fees for 7 credit hours $633.50 $633.50 State funding per student $1,693.00 $1,693.00 Revenue gained ~ $265,221.00 $139,590.00

Fall 2018

9,190 students | 20,570 seats

enrolled BUT dropped all classes before start of class

$25,541,186

awarded but not transmitted Pell Awards

1,589 students

met all degree requirements BUT no degree

26,088 students

1 requirement away from completion BUT not enrolled

What one thing can your institution do to improve student retention?

Thank You for Attending!

Priscilla Sanchez, Brazosport College, Director, Admissions & Registrar

priscilla.sanchez@brazosport.edu

Cindy Ullrich, Brazosport College, Director, Institutional Research

cindy.ullrich@brazosport.edu

Michael Nguyen, ZogoTech, Vice President of Services

mnguyen@zogotech.com