Appy Families Welcome to Appy Families from Glynn! Creative - - PowerPoint PPT Presentation
Appy Families Welcome to Appy Families from Glynn! Creative Director of Complete Control Independent digital production company based in Bath that produces interactive content for children We produce content for broadcasters,
from Glynn!
Creative Director of Complete Control Independent digital production company based in Bath that produces interactive content for children We’ve produced interactive content for some of the best loved children’s brands for online and more recently in the App space We produce content for broadcasters, production companies, publishers and education - as well as publishing
With all the amazing technology available on smartphone/tablet devices - the world is our oyster as developers to create AMAZING and MEMORABLE things for children
But does ‘the technology’ sometimes become the main focus?
Technology for Technologies sake.
Do the words - “Wouldn’t it be cool if we could do this for our App”
Do we always think about the target audience’s varying abilities when planning children’s Apps?
Creating an App for Little Fingers requires a lot of thought to cater for all ages and abilities
Do we all know the ability differences between 3 and 6 year
Is the ‘pairs game’ App far too simple for a 4 year old? Is the ‘building a village game’ too advanced for a 6 year old? Can we cleverly create an App to cater for both?
Not to forget the parents when planning an App To understand how a real family use Apps in their busy lives Is setting up the Virtual Reality treasure hunt on their device just waayyy too advanced for most parents? What types of Apps parents download for their children Find out any ‘horror stories’ with Apps
But if you do create an App that does this… …don’t worry!!!
A chance for ‘all the team’ to have a good look at the audience we create App content for and understand them better We are going g to watch h a great t clip p of the resear earch h findi dings ngs at the end! d! To share e with you some interesting research I recently commissioned for my own studio to help us with our own App development Being ‘in the industry’ it’s nice to stop for 5 minutes and see what real families want from Apps - get that ‘reali lity ty check’ and then get back to work!
Wanted the research to be different from scripted ‘user testing’ but instead involve real every day life. Hope e this resear arch h helps ps you when planning ning your r killer ler App idea! We will use the research feedback in our next App scoping studio sessions. Wanted to see what ‘Little Fingers’ (Children 3-6) and ‘BIG Fingers’ (Parents) like and dislike about Apps.
Hope you can take something back from this talk too.
Time to call in some research! Sherbert can you help us please?
Of course - leave it with us !
I’m looking forward to this!
Storybooks Educational Apps Caring and nurturing Apps Games with TV brands and App brands
We provided a mix of different Apps for the research and families also shared with us the Apps which they use.
Let’s go !
The value of this research .... To help us get the balance of an App right for both Little Fingers and BIG Fingers to enjoy!
Pardon - I can’t hear you with this helmet on! One Appy Family ! Another Appy Family !
Welcome to ‘Appy Familes’ from Bay!
Associate Director at Sherbert Research One of the few agencies in the UK that are specialists in qualitative research with kids, teens and the adults in their lives. Not mentioning any names but… we work with some of the best in the business; Egmont, Disney, Activision and the BBC!
HAVE A LOOK AT WHAT’S OUT THERE AT THE MOMENT; GOOD AND BAD TO UNDERSTAND WHAT YOUNG CHILDREN AND THEIR PARENTS WANT AND NEED FROM THEIR APPS THINGS TO CONSIDER WHEN DESIGNING FOR YOUNG KIDS AND FAMILIES IN THE FUTURE
Clinical psychologist In-home family sessions Flip cam diaries
SHORT ATTENTION SPAN (AND TEMPER!) THEY CAN’T READ OR WRITE LEARN THROUGH TOUCH AND FEEL DON’T MIND PARENTS HELPING BUT HATE SHARING WITH PEERS/SIBLINGS CAN TRACE AROUND SIMPLE SHAPES CAN TAP AND SWIPE, DRAGGING IS HARDER CAN IDENTIFY SHAPES AND COLOURS
INTERESTED IN HOW OTHERS DO
CAN READ & WRITE (OR CAN NEARLY) ABLE TO CONCENTRATE FOR LONGER CAPABLE OF STRATEGY AND LOGICAL THOUGHT DON’T REALLY LIKE PARENTS HELPING THEM CAN DO ALMOST ANYTHING AN ADULT CAN DO ON TOUCHSCREEN FINE MOTOR SKILLS ARE GETTING BETTER
Minimal opportunity to fail
Instant, dramatic feedback Clear and uncluttered
WHAT WORKS BEST... All on one screen Intuitive objectives Verbal/no instructions Quick start up/gameplay
able to read d or have fanc ncy finger er work
You don’t have to navig vigate te complicated websites
I don’t want to play that anymore
X X X X
can provide parents with an easy route to ‘play’...
spending time together, teaching, copying, praising, encouraging...
all an important part of kids’ development and is rewarding for both kids and parents...is it a new ‘play’ occasion?
Apps that kids can’t play unsupervised (from time to time) negates some of the benefit Being unable to find good quality apps in the store/market
Once kids are into an app, parents feel they’re safe!
(3-4s also not yet in formal education in the UK)
apps the whole family loved in this research
Vygotsky’s Zone of Proximal Development
Child can already do Child can’t do Learning and development
without being that skilled
and earn points
they need them
hinder progress/don’t need parents help
which improves their scores
scores
without being that skilled
and earn points
pick up ‘in- between’ moments
interest (esp. boys and dads)
parents can teach kids
without being that skilled
and earn points
they need them
hinder progress/don’t need parents help
which improves their scores
scores
“Thank you”
Bay Clark - bay@sherbertreasearch.com Twitter - @sherbertscoop Glynn Hayward - glynn@completecontrol.co.uk Twitter - @contweetcontrol Web - www.completecontrol.co.uk Web - www.sherbertresearch.com