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#APEXisSocial Taking the B2B Conversation Online Introduction by: - PowerPoint PPT Presentation

#APEXisSocial Taking the B2B Conversation Online Introduction by: Al St. Germain Publisher, APEX Media Presented by: Ada Juristovski Social Media Coach, Hootsuite Jessica Sammut Community Manager, APEX Media Show of hands


  1. #APEXisSocial Taking the B2B Conversation Online Introduction by: •Al St. Germain – Publisher, APEX Media Presented by: •Ada Juristovski – Social Media Coach, Hootsuite •Jessica Sammut – Community Manager, APEX Media

  2. Show of hands … ! How!many!of!you!are!personally! ac1ve!on!Twi5er?!!

  3. Show of hands … ! Is!your!member!company!on! Twi5er?!

  4. Show of hands … ! For!those!of!you!who!answered! yes,!do!you!know!the!handle!for! your!company’s!Twi5er! account?!!

  5. Show of hands … ! How!many!of!you!have! interacted!with!the!APEX!Twi5er! account!in!the!last!month?!

  6. Show of hands … ! In!the!last!week?!

  7. Show of hands … ! How!many!of!you!think!Twi5er! engagement!should!be!a!priority! for!your!company?!

  8. Show of hands … ! How!many!of!you!think!Twi5er! engagement!should!be!a!priority! for!you!personally?!

  9. Help US help YOU • APEX!social!media!tools!exist!for!you,!the! members! • Our!job!is!to!share!your!news,!latest!projects,!and! collabora1ons! • Works!best!when!APEX!members!are!online!and! able!to!interact!with!the!content!

  10. ! Less!than!20%!of!APEX!member! companies!are!on!Twi5er!

  11. What’s holding us back? • APEX!EXPO!member!feedback! 1. Can’t!keep!up!! 2. Too!personal! 3. Not!enough!to!talk!about! Our!goal:!supply!you!with!the!right!TOOLS!and!get! you!in!the!game!!! !

  12. Until recently … me! +! ≠!

  13. Ada: Social Media Coach from Hootsuite • World’s!most!widely!used! social!media!management! plaWorm! • Hootsuite!pioneered!social! media!management!when! it!launched!in!2008! • Over!10!million!users! ! • 16!languages!+!! !!!!175!countries!

  14. Common Misconceptions

  15. YOU CAN ENGAGE ON SOCIAL WITHOUT BEING A CREEPER

  16. OR Common Misconceptions A TEENAGE GIRL

  17. Common Misconceptions 1. Social Media is only for B2C

  18. Tweetable B2B!Tweet!exposure!can! posi1vely!increase!brand! considera1on!by!150%! #APEXTEC!

  19. Tweetable ! There!is!a!posi1ve!correla1on!between! Tweet!Exposure!and!Lead!Quality! #APEXTEC! !

  20. Common Misconceptions 1. Social Media is only for B2C 2. Social Media is all noise

  21. Specialize your listening Klout and Keyword Filtering, Search and List streams

  22. Common Misconceptions 1. Social Media is only for B2C 2. Social Media is all noise 3. I have nothing to say

  23. WOULD YOU FOLLOW YOU? @ada adajuri juri

  24. 3 things you can do today 1. Choose which networks you want to be on, and make a commitment

  25. 3 things you can do today 1. Choose which networks you want to be on, and make a commitment 2. Create listening streams

  26. 3 things you can do today 1. Choose which networks you want to be on, and make a commitment 2. Create listening streams 3. Share interesting content

  27. ! 3"Content"Case"Studies"

  28. Case Study 1: Unexpected • Schiphol’s!Airport!Library! has!its!own!Twi5er!account! • Library!opened!with!goal! of!promo1ng!Dutch!culture! abroad! • Twi5er!helped!them! facilitate!this!goal!

  29. Case Study 1: Unexpected One$of$the$best$memories$[I$have$is$ of]$a$tweet$I$read$from$a$library$in$ New$Hampshire.$They$had$a$book$ request$for$a$Dutch$book$…$That$ meant$we$had$reached$our$goal$of$ promoCng$Dutch$literature$abroad.$$ ! Responded!within!hours!

  30. Case Study 2: Collabora1ve @askpdt!+!@TelefonixInc! • Began!working!together!5!years!ago! • A5ended!EXPO!and!were!inspired!by!the!future!of! passenger!experience! • Angle!of!Thought!Experiment:!iden1fied!three! categories!for!innova1on!related!to!connec1vity! !

  31. Case Study 2: Collabora1ve • Tweeted!at! @theAPEXassoc! • Reached!~12,000! followers!on!Twi5er! ! • Triggered!men1ons!and! interac1ons!from!other! users!on!Twi5er!

  32. Case Study 2: Collabora1ve

  33. Case Study 2: Collabora1ve Tweeted!at! We!interviewed! Posted!interview! @theAPEXassoc! PDT!&!Telefonix! to!blog.apex.aero!

  34. Case Study 3: Inspired • We’re!crowdsourcing! our!next!cover!for! APEX$ Experience !magazine! • You!can!directly! contribute!to!our!next! cover! ! Homework:!! ! Send!us!a!photo!of!your! workspace!using!#myAPEXspace! !

  35. POP QUIZ

  36. #thankyou ! Ques1ons?!Tweet!at!@theAPEXassoc! ! Ada:!@hootada!!!!!!! Jessica:!jsammut@spafax.com!

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