the importance of accurate data WALDER AMAYA - PowerPoint PPT Presentation

Jan 05, 2024 •256 likes •345 views

+ the importance of accurate data WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com MOBILE IS POWERFUL nomophobia: the feeling of panic or stress

+ the importance of accurate data WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com
MOBILE IS POWERFUL “nomophobia”: the feeling of panic or stress people experience when they are unable to use or access their phone 66% 73%+ 20% OF PEOPLE SLEEP NEXT TO THEIR PHONES OF PEOPLE WOULD RATHER OF PEOPLE SUFFER GO SHOELESS FOR A WEEK 72% FROM THAN TEMPORARILY NOMOPHOBIA RELEASE THEIR PHONES. OF PEOPLE STAY WITHIN 5 FEET OF THEIR PHONES THE MAJORITY OF THE TIME
evolution of location. This report focuses on helping marketers understand: The current state of location data quality in the mobile ecosystem The evolving use cases associated with location data Analytics Targeting Creative Measurement Download your copy at thinknear.com/location-score-index-q4-2017
STATED USER LOCATIONS WHAT IS LOCATION ACCURACY? A MEASURE OF RELIABILITY TO ENABLE ACCURATE AUDIENCE TARGETING 37% 35% 28% ACTUAL USER LOCATIONS OF IMPRESSIONS OF IMPRESSIONS OF IMPRESSIONS ACCURATE ACCURATE OFF BY MORE WITHIN WITHIN THAN 100,000+ 100 METERS 100-100,000 METERS (FOOTBALL FIELD) METERS (6 MILES)
ALL DATA IS NOT GPS CREATED EQUALLY WI-FI CELL TRIANGULATION IP ADDRESS USER REGISTRATION
HOW WE VERIFY LOCATION ACCURACY AD REQUEST SENT LOCATION SCORE INACCURATE DATA WITH LOCATION DATA PLATFORM FILTERING ELIMINATED ACCURATE DATA FEEDBACK USED FOR AUDIENCE LOOP IDENTIFICATION AD SERVED TO MOBILE USER MOBILE AUDIENCE THE ACCURACY OF DATA FILTERING IS CONTINUOUSLY IMPROVED USING PANEL REAL PEOPLE FROM THE AUDIENCE PANEL AND ADVANCED MACHINE LEARNING
THANK YOU WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Employer Training: Forms Slide 1 The Importance of Accurate Data - Always contact your PERA

Employer Training: Forms Slide 1 The Importance of Accurate Data - Always contact your PERA representative with questions. - Best practices for reporting PERA. Appli licati cation n for PERA RA Membe bersh rship ip Verify that: -

445 views • 8 slides

TAKING DATA ON FORM TAKING DATA ON FORM- -WOUND WOUND MOTORS MOTORS By : Manuel Manny

TAKING DATA ON FORM TAKING DATA ON FORM- -WOUND WOUND MOTORS MOTORS By : Manuel Manny Garcia, Jr. ACCURATE ACCURATE ACCURATE ACCURATE DATA DATA DATA DATA Taking accurate data allows the coil Taking accurate data allows the coil

330 views • 28 slides

Office of Data and Accountability W HY D ATA A CCURACY ? Accurate student data is important

Los Angeles Unified School District Office of Data and Accountability W HY D ATA A CCURACY ? Accurate student data is important for: Program placement Services Assessment Used for accountability and funding purposes H OW WILL

450 views • 30 slides

SHRP2 3D Database Reliable and accurate data on the location and depth of utilities, and a

SHRP2 3D Database Reliable and accurate data on the location and depth of utilities, and a storage system from which to retrieve the data, is necessary for efficient and cost-effective project delivery. Utility data is frequently not stored

258 views • 22 slides

Strategic enforcement rather than reactionary Collection of accurate data on all properties

More than four unrelated Strategic enforcement rather than reactionary Collection of accurate data on all properties is now occurring regularly All relevant departments share data Proactive enforcement model of evaluation prior to

230 views • 3 slides

ONLINE LEARNING OF WEBSITE EMBEDDINGS for Accurate Prediction of User Behavior Even when Data

ONLINE LEARNING OF WEBSITE EMBEDDINGS for Accurate Prediction of User Behavior Even when Data are Scarce Amelia White, Director of Data Science Research Nov 13, 2019 Expanding Digital Survey Data SMALL SURVEY PANEL CUSTOM DSTILLERY DEVICE

399 views • 38 slides

Data Anonymization that Towards Optimal . . . Leads to the Most Accurate First Result: . . . We

Need to Preserve Privacy How to Preserve . . . In Statistical Data . . . Estimating Accuracy . . . Data Anonymization that Towards Optimal . . . Leads to the Most Accurate First Result: . . . We Need to Dismiss . . . Estimates of

700 views • 22 slides

High-quality climate data ... ... accurate and representative measurements ...

High-quality climate data ... ... accurate and representative measurements ... efficient and reliable data quality control ... standardized and relevant metadata ... rational and efficient homogenization procedures ...

161 views • 15 slides

Population Census of Jordan, 2015 Timely, accurate and adequate response to data needs in support

Dr . Abdallah Abdelaziz Zoubi Executive Director Population Census of Jordan, 2015 Timely, accurate and adequate response to data needs in support of policy works and decision making Gathering harmonized and internationally comparable data to

553 views • 27 slides

Data Sovereignty The importance of geolocating data in the cloud Zachary N J Peterson Mark

HotCloud 2011 Data Sovereignty The importance of geolocating data in the cloud Zachary N J Peterson Mark Gondree Rob Beverly Your Data is Here But, maybe it should be here Or Here? Breaking the Abstraction Is data within some political

584 views • 20 slides

The importance of personal data protection Personal data are accessed and processed exponentially

The importance of personal data protection Personal data are accessed and processed exponentially Abuse of personal data exploded Risk of data theft, piracy New Cambridge Analytica scandal almost every week Need to

293 views • 14 slides

Compressed Factorization: Fast and Accurate Low-Rank Factorization of Compressively-Sensed Data

Compressed Factorization: Fast and Accurate Low-Rank Factorization of Compressively-Sensed Data Vatsal Sharan* , Kai Sheng Tai*, Peter Bailis & Gregory Valiant Stanford University Poster 187 Learning(from(compressed(data

253 views • 8 slides

The Importance of Healthcare Data Cleansing and Validation NAHDO October 28, 2015 The Spinach

The Importance of Healthcare Data Cleansing and Validation NAHDO October 28, 2015 The Spinach Myth 2 IQSC Data Integrity Goals Reduce Costly Data Errors Save Time and Precious Resources Provide a data analysis tool that assist

614 views • 6 slides

Yes Big Data is a Big Deal! The Importance of Primary Care Data in a Learning Health System

Yes Big Data is a Big Deal! The Importance of Primary Care Data in a Learning Health System Richard Birtwhistle MD MSc FCFP Declaration I have received research funding for CPCSSN from CIHR, PHAC, Canadian Frailty Network, CIMVHR, Calian

660 views • 30 slides

7/11/2017 Run Charts 1 7/11/2017 The Importance of Data within the BTS Each team will have

7/11/2017 Run Charts 1 7/11/2017 The Importance of Data within the BTS Each team will have theories on why they have problems within their sites, the collection of data and its analysis assists these teams with discovering answers to their

112 views • 9 slides

Toward a More Accurate Genome: Algorithms for the Analysis of High- Throughput Sequencing Data

Toward a More Accurate Genome: Algorithms for the Analysis of High- Throughput Sequencing Data Dissertation Defense W. Jacob B. Biesinger Tuesday, May 27th AREM TreeHMM Applied statistics Genomix Applied computer science ChIP-seq

881 views • 75 slides

Future of NH bobcats - You Decide! by Helen Tam-Semmens based on presentation to Next Charter

Future of NH bobcats - You Decide! by Helen Tam-Semmens based on presentation to Next Charter School, Derry, on March 9, 2015 Is there a need to kill bobcats? NO! Is there a need to kill bobcats? No, and heres why... Wildlife

689 views • 46 slides

Where commercial loans are all we do! Todays Mission: To establish a long-term

Where commercial loans are all we do! Todays Mission: To establish a long-term profitable relationship and provide you with the knowledge needed to originate and qualify potential commercial deals that will CLOSE and put DOLLARS in

926 views • 60 slides

Apex ex Tran ansg sgul ulf f Ma Manu nufa facturing uring LLC A Salalah Free Zone Company

Apex ex Tran ansg sgul ulf f Ma Manu nufa facturing uring LLC A Salalah Free Zone Company Plasti stics cs Divisi sion on ABOUT US Apex Transgulf Manufacturing LLC (ATM) is a Salalah Free Free Zone registered company which

522 views • 9 slides

APEX FRIENDSHIP HIGH SCHOOL The Junior Presentation: Looking Ahead Access a copy of the

Wifi password: c0p3nHag3n APEX FRIENDSHIP HIGH SCHOOL The Junior Presentation: Looking Ahead Access a copy of the presentation at: http://bit.ly/afhsjrparents or scan the QR Code What Well Discuss: Understanding Student Services

863 views • 29 slides

Variations in Permafrost Wetland Terrain Feature Conditions Tom Douglas, CRREL Alaska Overarching

Variations in Permafrost Wetland Terrain Feature Conditions Tom Douglas, CRREL Alaska Overarching Research question: What remotely sensed terrain 1. Permafrost Tunnel characteristics in permafrost terrains can be used to infer permafrost

450 views • 11 slides

THE APEX AUSTRALIA LIFE MEMBERSHIP PRESENTATION GUIDE INDEX 1. Introduction 2. The Rules 3.

THE APEX AUSTRALIA LIFE MEMBERSHIP PRESENTATION GUIDE INDEX 1. Introduction 2. The Rules 3. Proposition 4. Presentation Tip 5. The Presentation Folder 6. What happens after National Boards Approval? 7. Planning the Presentation 8. Application

54 views • 3 slides

Advanced Cyber Risk Management Threat Modeling & Cyber Wargaming April 23, 2018 The

Advanced Cyber Risk Management Threat Modeling & Cyber Wargaming April 23, 2018 The Homeland Security Systems Engineering and Development Institute (HSSEDI) is a trademark of the U.S. Department of Homeland Security (DHS). The HSSEDI

149 views • 13 slides

AOIT Class of 2024 Information Session Apex High School Academy of Information Technology Apex

AOIT Class of 2024 Information Session Apex High School Academy of Information Technology Apex High School What is AOIT IT Focused Small Learning Community Four-year program Course of Study Computer Programming (VB.net, Python, C#,

591 views • 10 slides