An Introduction to Social Contact Keith Winestein Stakeholder Officer, Social Contact
What is Social Contact? Attitudes, knowledge and behaviour towards people with mental health problems are more likely to improve following the opportunity to learn from someone with personal experience.
Don’t be afraid to talk about mental health
What’s in it for you? • Imagine Your Goals is a great way to promote projects to the wider community • Volunteers with lived experience can take the message to staff, fans and the public; ‘face to face’ • IYG projects are making a real difference; bringing communities together and improving people’s lives • Local press is always keen to hear good things in the community; the benefit to local people • Let your club know you are a key partner of Time to Change; a major national campaign • Take the message out by ‘adding value’ to events in your area (community festivals, Pride, Carnival, Mela, Music festivals, Wellbeing events…) Arsenal FC came to Time to Get Moving 2010! Get FREE Time to Change materials for your activities when you REGISTER your events!
Social contact – Face to Face examples Sofa Tours Road Shows Human Library Tea & Talk Tournaments
Social contact – Virtual examples Your Website + Time to Change Videos = Virtual Social Contact
Social contact case-study Arsenal FC F2F/Virtual
How can you help TTC connect to your Club? • Ensure we use language (and passion) of Football to engage key staff in your media/PR and communications teams • Support social contact opportunities by suggesting the use of TTC videos for showing on big screens on match days and TV screens around the stadium • Encourage hosting of our videos on your clubs website, Fanzine, Facebook • Identify IYG case studies for inclusion in match day programmes and promotion in local press coverage • Work in partnership locally to maximise your impact in the community • Ask your Football Club to sign the Organisational Pledge joining the Premier League, Arsenal, Blackburn Rovers, Stoke City and a host of other national supporters of Time to Change We Can Support You!
Keith Winestein Stakeholder Officer, Social Contact k.winestein@mind.org.uk T: 020 8215 2349
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