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26 NOVEMBER 2018
ITU-T SG12 WORKSHOP ON TELECOMMUNICATION SERVICE REGULATORY FRAMEWORKS AND EXPERIENCE-DRIVEN NETWORKING
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AGENDA
- Connectivity Landscape
- IMconnected
- Harnessing the Power of Big Data Analytics
- Conclusion
AN INSIGHT TO CONSUMERS MOBILE BROADBAND EXPERIENCE 26 NOVEMBER - - PowerPoint PPT Presentation
AN INSIGHT TO CONSUMERS MOBILE BROADBAND EXPERIENCE 26 NOVEMBER - - PowerPoint PPT Presentation
AN INSIGHT TO CONSUMERS MOBILE BROADBAND EXPERIENCE 26 NOVEMBER 2018 ITU-T SG12 WORKSHOP ON TELECOMMUNICATION SERVICE REGULATORY FRAMEWORKS AND EXPERIENCE-DRIVEN NETWORKING AGENDA Connectivity Landscape IMconnected Harnessing
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CONNECTIVITY LANDSCAPE
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INCREASING CONNECTIVITY ON MOBILE
Growing importance of mobile broadband connectivity towards Digital Economy & Smart Nation Initiatives
Projected data usage of more than 30 Petabytes by 2020
- Market Demands for higher
quality, content and speed
- Quality of Content
- Development of new applications
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SINGAPORE’S MOBILE CONNECTIVITY LANDSCAPE
- Four Mobile Network Operators
- Network Capacity
- Quality of Service for nationwide coverage
3G 4G 42 Mbps > 450 Mbps Outdoor Indoor Tunnel 3G 99% 85% 95% 4G 99% 85% (from 2019) 99%
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PERCEPTION OF CONSUMERS
Network Operator’s View Consumer’s View / Reality
High Throughput Low Drop Call Rate
High Call Success Rate Island-wide Coverage
No data connectivity in the train Connected to 3G instead of 4G Video streaming app loading so slowly Cannot make voice call from specific location Signal bar reduces when indoor
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MEASURING CONSUMERS’ MOBILE EXPERIENCE
Everyone, Everything, Everywhere, All the time Networks are used
Access Technology Common Devices Stationary & On-the- move Network Coverage Indoor & Outdoor Data & Voice
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KEY FEATURES OF IMCONNECTED
- Island-wide roving sensors
- Anonymous & non-intrusive
- “Light-weight” Solution
(Does not drain resources)
- Subjective feedback
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UNDERSTANDING CONSUMERS’ EXPERIENCE
Crowdsourcing Data Performance Voice Performance Device Identifiers
1. Session throughput 2. Latency 3. Packet loss per session 4. Data volume utilised 1. Experienced network coverage 1. Manufacturer and model 2. Operating System 3. Location Information
6-monthly Publication since July 15
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USER INTERFACE
Speed Test Connection Survey Splash Screen
IMconnected relies heavily
- n passive data collection in
the background Data streams with a maximum capped data size for testing the speed to emulate the user’s experience Connection performance to popular websites and applications Users’ experience review
Mapped Results
Speed test results were archived on the mobile phone locally and displayed
- n a map
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HOW IT WORKS
Download IMconnected, run the App once and leave it in the background
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Sessions Data1 – 10 Mbps, Location A Data2 – 8 Mbps, Location B Voice 1 – successful, Location B
- Data3 – 2 Mbps, Location A
Data4 – No Signal, Location C
App makes voice and data observations, including areas of no signal.
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Data C Data A Data B
Information cached on phone is sent to IMDA server at regular intervals
IMDA Server
Mobile Analytics Centre processes data and analyses information
MAC
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HARNESSING THE POWER OF BIG DATA ANALYTICS
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TRANSFORMING BIG DATA INTO INSIGHTS
Big Data Cleansed Data Correlate Validate
NDP 2017
Forecast Insights Decision-making Data Cleansing Capture & Store
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OUTDOOR MOBILE COVERAGE HEAT MAP
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CONCLUSION
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FOREFRONT IN A DATA-DRIVEN SOCIETY
- Revolutionise the new era of data collection and sampling
- Challenge several conventional norms
- Feedback loop on ground sentiments
- Increasing relevance with introduction of 5G
- Basis for formulation of policies and decision-making
Gather Data Interpret Data Action Plan Enact Change
Flow of Data Driven Management Decision Data Driven Loop
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