Alon Adda
MARKET OPPORTUNITY In today ’ s digital age, most social interaction takes place virtually over the internet using screens Organizations and businesses hosting events/people are looking for “ real world products ” with social interaction characteristics for entertainment, pastime and gamification purposes
MARKET SIZE $30B (B2B) Total annual expenditure on leisure products by organizations, businesses and institutes ~2,000,000 Potential customers spend an average of ~$15,000 annually Family Entertainment Centers, Exhibitions & Tradeshows, Hotels, Bars, Nightclubs, Shopping Centers, Amusement parks, Senior Centers, Nursing homes & Daycare, Casinos, Leisure Centers, Educational institutes, Sports centers, Airports & Central stations, Medical centers, Public gardens, Youth & Soldiers clubs, Festivals and more.
MARKET ENVIRONMENT PC & MOBILE PUBLIC TABLE GAMES Programmable platforms “ Real world ” experience Social interaction (Virtual ) Enhanced gaming experience Multiple functions Physically durable Multiple player experience Visual attraction ARCADE MACHINES GAME CONSOLS
THE PROBLEM Current public entertainment products (mostly in table format) : - Not innovative - Not suitable for all ages - Not suitable for multiple players (>2) - Require specific know-how - Single playing mode - Limited interaction among players & spectators
THE NEW SOLUTION: An innovative table-based platform, enabling people of all ages to enjoy a social digital interaction and gaming experience in the “ real world ”
MAIN ADVANTAGES Ultimate Social Interaction Experience Players and spectators are instantly engaged . Various games offer a variety of social interaction experiences. Multi Functional & Flexible Platform Can be programmed (also from far) for a variety of functionalities , including action games, co-op games, strategic games, music instrument, treatment / training, etc. Easy to use No screen, keyboard or joystick. Games are relatively short and intuitive , using hands only. Various Monetization options The connection of Table44 to the Internet allows a variety of modern Monetization options Suitable for ALL ages Everywhere exhibited, Table44 proved to be an exciting attraction for players of all ages Multiple Players Easy to join a game, with a flexible number of simultaneous players (up to 12) Physical size Standard table size, fits easily in all spaces
COMPETITORS (Public entertainment products) PC, Mobile Pool / Billiard Table Foosball Table Air-Hockey Table Arcade Machine & Consoles (est. 1800) (est. 1921) (est. 1972) (est. 1971) $1.5K - $3K $3K - $7K $3K - $7K $2K - $9K Not suitable for public entertainment • Limited number of players • 2 players only • 2 players only • Limited number of • Requires playing skill No physical social interaction players • Large physical size • Requires playing skill • Suitable for a limited • Requires playing skill • Large physical size • A long game population section • A long game • A long game • Mainly adopted by men
COMPETITIVE ANALYSIS Physical Social Interaction Level Table44 Foosball Billiard Air-Hokey Table PC & Arcade Game Mobile Machine Console Function Versatility
GO TO MARKET STRATEGY “ Low hanging fruit ” : Event Organizers, Equipment Providers PHASE I ▪ Event organizers and event equipment providers today are in urgent need for new innovative physical social gaming products. ▪ Cooperation with small-mid companies/institutes who are active in the event/festivals scene. Territories: Israel, France / Cyprus Expand to other Territories and Segments with VARs PHASE II ▪ Using distributors as value-added resellers to expand to additional segments : Bars, Shopping centers, Hotels, Amusement parks, Nursing homes & Daycares, Casinos, Leisure Centers, Educational institutes, Sports centers and more. ▪ Extensive events ratio. ▪ Users subscriptions for updates, new games and maintenance. Territories: Europe, USA New Models, Segment Customizations PHASE III ▪ Penetrating new segments with new models , including for Treatment & Healthcare for diagnosing and practicing motor and cognitive abilities ▪ Customized/Branded tables per demand. Optional a consumer version. ▪ High Brand positioning . Territories: Worldwide
BUSINESS STRATEGY PHASE I • One time purchase fee • Reduced price for early adopters / Business pilots • First tables to direct customers • Gradually adjusted pricing to fit the distribution model PHASE II • Special deals based on quantities • SW / New games / Web products • Subscription model PHASE III • Customization / special models • Different prices for different segments/models
MILESTONES SO FAR ▪ 1 year of research and development ▪ Registration of Global PCT – Programmable gaming device, and operating method ▪ 3 working prototypes ▪ 5 Major events and several smaller ones (Israel, Berlin & San-Francisco) ▪ Play tests by thousands of players ▪ Founder 100% dedicated to project ▪ Estimated direct expenses to date - $80K ▪ Acceptance to the Ministry of Economy Accelerator – Maof-Tech
FINANCING Funding Objectives – Raising: Year 1 - $500K : ▪ Design an industrial-grade commercial version of the table, based on Table44 existing prototypes (including hardware, software, rigid housing, packaging, compliance etc.) ▪ Produce, test and sell small quantities to early adaptors. ▪ Initiate moderated Marcom activities using the attraction of Table44 in shows, festivals, exhibitions and over the web. Year 2 - $500K : ▪ Build the right team ▪ Establish efficient logistic abilities with 3 rd parties. ▪ Ramp up production quantities. ▪ Establish marketing contract with value added resellers. ▪ Drive the company to a profitable growth within the 3 rd year.
Financial Business Plan US$ / YEAR Y1 Y2 Y3 Y4 Y5 Revenue 40,000 542,000 2,160,000 6,200,000 16,530,000 Cost of sales 28,000 191,100 864,000 2,436,000 5,922,000 Net Gross Profit 12,000 350,900 1,296,000 3,764,000 10,608,000 GP% 30% 65% 60% 61% 64% S&M 165,158 415,533 651,241 987,809 1,867,059 R&D 230,000 40,000 114,258 213,333 350,000 G&A 50,200 113,150 190,833 285,833 517,833 Operations 16,000 80,000 160,000 555,733 1,156,720 Total operating expenses 461,358 648,683 1,116,332 2,042,709 3,891,613 Operating Income -449,358 -297,783 179,668 1,721,291 6,716,387 OPINC% -1123% -55% 8% 28% 41% Tax Expenses 265,378 1,544,769 Net Income -449,358 -297,783 179,668 1,455,913 5,171,618 Cash Level 50,642 252,858 432,526 1,888,439 7,060,057 Issuance of shares 500,000 500,000
THE TEAM Founder ALON ADDA Ex. VP Sales & Operations at Avnet Israel. Has 18 years of experience in the hi-tech hardware industry and was responsible for a budget of $150M. After graduating Shenkar ’ s game design program, Alon has invented and developed Table44 as a no screen interactive programmable platform for all ages. Alon has Extensive Sales, Marketing & Operation management experience Ministry of Economy Accelerator
VIDEOS FROM MAJOR EVENTS About Table44 One minute video, presenting some of the GDC mode options played by NEW-TECH San-Francisco real players in various Tel-Aviv events. AMAZE The Game Developers Berlin The largest Hi – Tech & Conference brings the game Rothschild transformed Electronics exhibition in development community into Innovation Four day festival Israel. together to exchange ideas, representing the current Boulevard: a plethora of solve problems, and shape the special exhibits, lighting, experimental and artistic future of the industry. movement of games. The digital art, robotics, and technological festival took place in a bar accomplishment. surrounded area.
Virtual Social interaction is great, but it can never bring the same joy as a face-to-face interaction
Binyamina, Israel +972 54 5206314 alon@table44.net Thank you! www.Table44Game.com YouTube: Table44Game
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