Alon Adda MARKET OPPORTUNITY In today s digital age, most social - - PowerPoint PPT Presentation

Alon Adda

In today’s digital age, most social interaction takes place virtually over the internet using screens

Organizations and businesses hosting events/people are looking for “real world products” with social interaction characteristics for entertainment, pastime and gamification purposes

MARKET OPPORTUNITY

$30B

(B2B)

MARKET SIZE

Total annual expenditure on leisure products by

• rganizations, businesses

and institutes

~2,000,000 Potential customers

spend an average of ~$15,000 annually Family Entertainment Centers, Exhibitions & Tradeshows, Hotels, Bars, Nightclubs, Shopping Centers, Amusement parks, Senior Centers, Nursing homes & Daycare, Casinos, Leisure Centers, Educational institutes, Sports centers, Airports & Central stations, Medical centers, Public gardens, Youth & Soldiers clubs, Festivals and more.

MARKET ENVIRONMENT

Programmable platforms Social interaction (Virtual ) Multiple functions Multiple player experience

PC & MOBILE GAME CONSOLS PUBLIC TABLE GAMES ARCADE MACHINES

“Real world” experience Enhanced gaming experience Physically durable Visual attraction

Current public entertainment products (mostly in table format) :

• Not innovative
• Not suitable for all ages
• Not suitable for multiple players (>2)
• Require specific know-how
• Single playing mode
• Limited interaction among players &

spectators

THE PROBLEM

An innovative table-based platform, enabling people of all ages to enjoy a social digital interaction and gaming experience in the “real world”

THE NEW SOLUTION:

Multi Functional & Flexible Platform

Can be programmed (also from far) for a variety of functionalities, including action games, co-op games, strategic games, music instrument, treatment / training, etc.

Suitable for ALL ages

Everywhere exhibited, Table44 proved to be an exciting attraction for players of all ages

Easy to use

No screen, keyboard or joystick. Games are relatively short and intuitive, using hands only.

MAIN ADVANTAGES

Multiple Players

Easy to join a game, with a flexible number of simultaneous players (up to 12)

Physical size

Standard table size, fits easily in all spaces

Ultimate Social Interaction Experience

Players and spectators are instantly engaged. Various games offer a variety of social interaction experiences.

Various Monetization options

The connection of Table44 to the Internet allows a variety of modern Monetization options

Foosball Table (est. 1921)

$1.5K - $3K

• Limited number of

players

• Requires playing skill
• A long game
• Mainly adopted by men

Air-Hockey Table (est. 1972)

$3K - $7K

• 2 players only
• Large physical size
• A long game

Arcade Machine (est. 1971)

$3K - $7K

• Limited number of players
• Requires playing skill
• Suitable for a limited

population section

Pool / Billiard Table (est. 1800)

$2K - $9K

• 2 players only
• Requires playing skill
• Large physical size
• A long game

COMPETITORS

(Public entertainment products)

Not suitable for public entertainment No physical social interaction

PC, Mobile & Consoles

COMPETITIVE ANALYSIS

Physical Social Interaction Level Function Versatility

Billiard Air-Hokey Table Foosball Arcade Machine Table44 Game Console PC & Mobile

GO TO MARKET STRATEGY

Expand to other Territories and Segments with VARs

▪ Using distributors as value-added resellers to expand to additional segments: Bars, Shopping centers, Hotels, Amusement parks, Nursing homes & Daycares, Casinos, Leisure Centers, Educational institutes, Sports centers and more. ▪ Extensive events ratio. ▪ Users subscriptions for updates, new games and maintenance. Territories: Europe, USA

PHASE

II

“Low hanging fruit”: Event Organizers, Equipment Providers

▪ Event organizers and event equipment providers today are in urgent need for new innovative physical social gaming products. ▪ Cooperation with small-mid companies/institutes who are active in the event/festivals scene. Territories: Israel, France / Cyprus

PHASE

I

New Models, Segment Customizations

▪ Penetrating new segments with new models, including for Treatment & Healthcare for diagnosing and practicing motor and cognitive abilities ▪ Customized/Branded tables per demand. Optional a consumer version. ▪ High Brand positioning. Territories: Worldwide

PHASE

III

BUSINESS STRATEGY

PHASE II

• Special deals based on quantities
• SW / New games / Web products
• Subscription model

PHASE III

• Customization / special models
• Different prices for different

segments/models

PHASE I

• One time purchase fee
• Reduced price for early adopters / Business pilots
• First tables to direct customers
• Gradually adjusted pricing to fit the distribution model

MILESTONES SO FAR

▪ 1 year of research and development ▪ Registration of Global PCT – Programmable gaming device, and operating method ▪ 3 working prototypes ▪ 5 Major events and several smaller ones (Israel, Berlin & San-Francisco) ▪ Play tests by thousands of players ▪ Founder 100% dedicated to project ▪ Estimated direct expenses to date - $80K ▪ Acceptance to the Ministry of Economy Accelerator – Maof-Tech

Funding Objectives – Raising:

Year 1 - $500K :

▪ Design an industrial-grade commercial version of the table, based on

Table44 existing prototypes (including hardware, software, rigid housing, packaging, compliance etc.)

▪ Produce, test and sell small quantities to early adaptors. ▪ Initiate moderated Marcom activities using the attraction of

Table44 in shows, festivals, exhibitions and over the web. Year 2 - $500K :

▪ Build the right team ▪ Establish efficient logistic abilities with 3rd parties. ▪ Ramp up production quantities. ▪ Establish marketing contract with value added resellers. ▪ Drive the company to a profitable growth within the 3rd year.

FINANCING

Financial Business Plan

US$ / YEAR Y1 Y2 Y3 Y4 Y5 Revenue 40,000 542,000 2,160,000 6,200,000 16,530,000 Cost of sales 28,000 191,100 864,000 2,436,000 5,922,000 Net Gross Profit 12,000 350,900 1,296,000 3,764,000 10,608,000 GP% 30% 65% 60% 61% 64% S&M 165,158 415,533 651,241 987,809 1,867,059 R&D 230,000 40,000 114,258 213,333 350,000 G&A 50,200 113,150 190,833 285,833 517,833 Operations 16,000 80,000 160,000 555,733 1,156,720 Total operating expenses 461,358 648,683 1,116,332 2,042,709 3,891,613 Operating Income

• 449,358
• 297,783

179,668 1,721,291 6,716,387 OPINC%

• 1123%
• 55%

8% 28% 41% Tax Expenses 265,378 1,544,769 Net Income

• 449,358
• 297,783

179,668 1,455,913 5,171,618 Cash Level 50,642 252,858 432,526 1,888,439 7,060,057 Issuance of shares 500,000 500,000

THE TEAM

ALON ADDA

• Ex. VP Sales & Operations at Avnet Israel.

Has 18 years of experience in the hi-tech hardware industry and was responsible for a budget of $150M. After graduating Shenkar’s game design program, Alon has invented and developed Table44 as a no screen interactive programmable platform for all ages. Alon has Extensive Sales, Marketing & Operation management experience

Founder

Ministry of Economy Accelerator

Four day festival representing the current experimental and artistic movement of games. The festival took place in a bar surrounded area. AMAZE Berlin

VIDEOS FROM MAJOR EVENTS

The largest Hi–Tech & Electronics exhibition in Israel. NEW-TECH Tel-Aviv The Game Developers Conference brings the game development community together to exchange ideas, solve problems, and shape the future of the industry. GDC San-Francisco

About Table44

One minute video, presenting some of the mode options played by real players in various events. Rothschild transformed into Innovation Boulevard: a plethora of special exhibits, lighting, digital art, robotics, and technological accomplishment.

Virtual Social interaction is great, but it can never bring the same joy as a face-to-face interaction

Binyamina, Israel +972 54 5206314 alon@table44.net www.Table44Game.com YouTube: Table44Game

Thank you!