All-in-One Marketing & Communications Platform for Brick & - - PowerPoint PPT Presentation

One Platform, Endless Custom Possibilities

All-in-One Marketing & Communications Platform for Brick & Mortar Businesses

Less than 20 seconds for your customer to engage

3 easy ways to sign-up

• 1. Kiosk
• 2. Online
• 3. Text Keyword

3G/4G Enabled Kiosks for in-store sign-ups

Sign-up Ofger Digital Punch Card

Customers enter mobile phone number and fjrst name at kiosk. They instantly receive a double opt-in welcome text requiring them to reply “YES” to enter the program and receive a dated time-stamped claim text for sign-up ofger.

Sign-Up Opt-In Text Message

LOYALTY SIGN-UP

On the next and each subsequent visit your customer simply clicks Check-In and enters their mobile phone number and the next page tells them how close they are to earning their reward. They do not receive a text each time.

Our standard program allows a subscriber only one check-in per day to prevent check-in fraud.

LOYALTY CHECK-IN

LOYALTY REWARD

When a customer checks in the required amount of times, they will earn their reward, which is redeemable on their next visit.

KIOSK REDEMPTIONS

Example Claim Text Message

Once a customer checks in, a screen informs them of any available ofgers. Then, they simply click Redeem and a time- stamped claim text is sent immediately. Only one ofger can be redeemed at a time. If a customer does not hit the redeem button before the iPad returns to the home screen, the user simply needs to enter their mobile phone number again to view the available ofgers.

*Do not provide Loyalty ofger to customer unless they receive and show a Loyalty Claim Text which is dated and time-stamped preventing them from coming back at a later time to try and redeem, eliminating any fraud.

TRIGGER-BASED SMS AUTO-RESPONDERS

B O N

ANNIVERSAIRE!

@

Birthday Ofger Email Club Anniversary Ofger Surprise Ofger Gift Card Ofger Social Media Engagement

DEVELOP A TARGETED DIGITAL CUSTOMER RELATIONSHIP

Custom SMS auto-responders can be scheduled to be sent automatically to customers at predetermined intervals such as after 20 minutes, 7 days, & 14 days. Each SMS auto-responder will include a trackable mini-URL with all click-through-data available within online dashboard.

• After 20 mins - Ask for birthday & include social media links.
• After 7 days - Reply with email address & receive 20% ofg.
• After 30 days - No check-in ofger expiring in 7 days.
• After 1 year - Loyal customer anniversary ofger.

30 Days

If a customer goes for 30 days with no check-ins, a “We Miss You” text is sent.

7 Days

Customer has 7 days to redeem “We Miss You” reward

STORE

Joe, we miss you here at Lindell Grill. Receive a FREE FOUNTAIN DRINK next visit! Offer expires 5/31/2015 “We Miss You” Ofger

AUTOMATED RETENTION

On average, 8%

• f non-loyal customers will return

within 7 days

With textALERTs you can send a text message to all your subscribers at one time to promote a special product, event or even to drive traffjc on a slow day. With a 98%

• pen rate, these textALERTS can quickly bring traffjc to your location! Now you can

also create a new textALERT based on previously successful campaign templates.

Easy, online wizard to schedule a textALERT or schedule via TL Connect’s customer service.

textALERTs

79 73

2,427

218 197 200 244 87

People Redeemed

$2 Ofg Appetizer 1 Day Special

People Redeemed

25% OFF clearance items

1 Day Special

People Redeemed

FREE Cofgee/Cappu 1 Day Special

People Redeemed

FREE CFA Chicken Biscuit

1 Month Special

People Redeemed

Any 32oz for $5

1 Day Special

People Redeemed

10% OFF any Green Juice

1 Day Special

People Redeemed

Free Monster & guitar giveaway 3 Day Special

People Redeemed

$5 Ofg $25 1 month Special

(3.36%) (4.19%) (8.7%) (14.47%) (5.61%) (17.86%) (4.33%) (9.97%)

$2 OFF

Large Smoothie

SMS Message

(Short Message Service)

MMS Message

(Mulitmedia Messaging Service)

MESSAGE TYPES

Keywords can help across all your marketing efgorts. A simple keyword campaign provides alternate sign-up

• methods. Use a keyword “text to win” campaign for sweepstakes or contests. Keyword polling gathers valuable

insight from subscribers.

• 1. Select a keyword that best represents your company and/or campaign.
• 2. Create that keyword in the user admin dashboard.
• 3. Decide which marketing channels to use for promotion.
• 4. Blast your message everywhere.
• 5. For best results, create a difgerent keyword to use for each difgerent media you use.

• r

• u

• d

Text “KING” to 91861

today to get $1 OFF with sign-up Social Media Print Media In-store signage Coupons

KEYWORD MARKETING

BOUNCEBACK

On-kiosk ofger only for quick return visits

Provide extra incentive to bring a customer back within a shorter period of time., same day, next day or the same week.

MINI-URL

Since character space is at a premium, use our url-shortener to create a custom mini-url that you can advertise anywhere. Use textALERTs along with other marketing channel to drive traffjc to your website. Then check your results and statistics via the mini-url page in the User Admin website.

Dashboard

See the weekly, monthly or yearly growth results in your subscriber list by all locations or a chosen few.

ONLINE ANALYTICS