AISs Strategic Directions Somchai hai Lertsu tsutiw tiwong ong - - PowerPoint PPT Presentation

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AISs Strategic Directions Somchai hai Lertsu tsutiw tiwong ong CEO 1 Our challenges ahead Mobile industry stagnating Heavily relying on mobile revenue and profit High cost of spectrums Digital technologies enable new market and


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AIS’s Strategic Directions Somchai hai Lertsu tsutiw tiwong

  • ng

CEO

1

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Our challenges ahead

Mobile industry stagnating Heavily relying on mobile revenue and profit Digital technologies enable new market and players High cost of spectrums

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Mobile Network Fibre Broadband Digital Service Enablers

3G / 4G / Super WifF / NEXT G / .. 5G FTTH, FTTB, Nationwide FIBRE core, International Network Video, E-money, Cloud, IoT, and etc

Logistic & Transportation Education

Partner Connect Data Analytics

41M

Our customers Other Thais

Healthcare

AIS: Digital Platform for Thais

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1-3 years

Overall Strategy

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Mobile: Maintain leadership and stay competitive to retain scale

Branding

  • Aim to be the brand

for digital population Offering Customer Management

Mobile FBB Digital Service

  • Revamp points and

privileges

  • Implement predictive

models

49.6% 48.3%

47.5%

26.6% 25.2% 24.2% 23.8% 26.4% 28.0%

2016 2017 9M18

  • Retain business scale in both

subscriber and revenue

  • Optimize and digitize operation
  • Gain fair share in

prepaid via segmentation and postpaid via CVM Revenue Market Share Trend Network Investment

  • Ensure effective

use of spectrum and future-proof investment

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FBB: Focus on FMC to grow FBB

  • 2019 target: 1mn subscribers
  • Move to ARPH (average

revenue per household)

Mobile FBB Digital Service

FMC

Fixed Mobile Convergence

CVM

Customer Value Management

FBB

Mobile

Investment

Bt4-5bn in 2019 Allocated CAPEX to 70% last miles Drive by our capabilities to capture demand

Growth strategies

  • Investment of Bt4-5bn per annum
  • 70% of investment occurs when customer

request to connect

  • Target to drive revenue and profitability

growth over mid to long term

  • Deploy FMC and CVM to drive customer

base and total customer value

  • Cross sell with targeted mobile subscriber

base

  • Acquisition focus in selected segments

and targeted area

  • Utilize strength of pull channels to gain

quality subscribers

  • Ensure end-to-end service quality

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Enterprise

: Integrated services of Telecom-ICT-Digital

Insurance Game Advertisement

Consumer

: Leverage and enhance customer base via partner platform

Digital Service: New strategic offerings

Mobile FBB Digital Service

41M customers Other related services Telco services ICT services Digital services

DC/ICT Solutions Mobile Data network Cloud IoT

Products Capabilities AWN+CSL Partners + Others Mobile wallet Video Drive quick learning curve

+

Cyber security 7

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Fair spectrum cost Available ecosystem Commercially viable use cases Equipment price AIS: View on 5G

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5G G Update te and nd Ou Outlo look

  • k

Krie iengsa ngsak k Wani nichna hnatee tee Chi hief ef Technol hnology

  • gy Of

Officer icer

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Agenda

  • 5G standard and Global use cases
  • Preparation for 5G
  • 5G investment outlook

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Enhanced Mobile Broadband

(20 Gbps)

Massive IOT

(1M device per sqr.km.)

Ultra High Reliable & Low Latency

(1 msec)

5G

in a Nutshell

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5G Standardization – Timeline, key date and players

2015 2016 2017 2018 2019 2020 ITU 3GPP

Vision Requirements Workshop Proposals Release 15 Release 16

WRC-15 WRC-19 Commercial Specification

Define 5G architectures Define eMBB spec. Focus more on uRLLC and eMTC

  • 5G Spectrum at

World Radio communication Conferences (WRC) 2015 and 2019

  • Standards complete

2019

  • Commercial scaled

Deployments 2020

  • nwards

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Global pre-commercial/commercial 5G launch plan

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By mid Jan 2019,

201 operators in 83 countries investing in 5G,

including tests, trials, plan, pilot deployment and commercial launch.

5G deployment worldwide

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Samsung 5G prototype phone in CES 2019

5G Devices

AT&T announces 3 mobile 5G devices

Netgear 5G WiFi hotspot Samsung 5G on mmWave & sub-6 GHz (2H 2019)

Verizon 5G upgradable phone and FWA devices

Moto Z3 5G upgradable phone Verizon 5G Home CPE since 1 Oct 2018

Sprint & LG 5G phone by 1H2019 Xiaomi Mi Mix 3 5G phone by mid

  • f 2019

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Expectation

2-5 years 5 -10 years More than 10 years

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment

5G will take 2-5 years to

reach mainstream adoption

Ecosystem is required

via collaborations of the thinker, the builder, the provider, the users.

Plateau will be reached Less than 2 years

Plateau of Productivity

Gartner: as of August 2018

Technology Trend Expectation

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5G use case 1: WTTx

WTTx = Wireless To The Everything WTTx is a new 5G-based broadband access solution, which uses wireless to provide fiber-like broadband access for household. WTTx benefits:

  • High speed internet access with superior

performance

  • Lower investment cost compared to others wired

access

  • Fast deployment
  • Easy maintenance

Deployed on high-band (28GHz) by some operators in late 2018 e.g. Verizon and Telefonica

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5G use case 2: Automation factory

5G technology provides low latency and high reliability connectivity for manufacturing. These are requirements that manufacturers currently rely on fixed-line networks. The mobile 5G technology will allow for higher flexibility, lower cost and shorter lead times for factory floor production reconfiguration and layout changes. Automation factory benefits: 1. Reduce system setup time 2. Increase productivity 3. Minimize machine downtime in case of any changes

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Autonomous driving means the self-driving of a vehicle to a specific target in real traffic without the intervention of a human driver. Autonomous driving benefits: 1. Reduce accidents 2. Reduce traffic congestion/Lower fuel consumption 3. Reduce CO2 emission 4. More efficient parking

5G use case 3: Autonomous driving

Mainstream adoption More than 10 years

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Agenda

  • 5G standard and Global use cases
  • Preparation for 5G
  • 5G investment outlook

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Existing 4G Topology 5G NSA Topology (NSA: Non-StandAlone)

HSS MME

Internet

IMS

SGW / PGW

GWC GWU

eNB Antenna

4G

RRU CPRI BBU IPRAN ACCESS (10G) IPRAN AGGREGATE

Radio Transport Network 4G Core EPC

HSS MME

Internet

IMS

SGW / PGW

GWC GWU

Radio Transport Network 4G Core EPC

gNB

5G

AAU eCPRI CU/DU

IPRAN ACCESS(10G)

WDM Access IPRAN ACCESS(100G) Split Chain

IPRAN ACCESS(10G)

Existing Upgrade New IPRAN AGGREGATE

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Network infrastructure preparation for 5G

  • Tested & Deploy NFV

and CUPS network solutions

AIS core network is upgradable to support 5G

  • Also including IPRAN

enhancement to support higher bandwidth

5G new base stations can be interworking with existing network

  • 2.6GHz, 3.5GHz, 26-

28GHz

New Frequency spectrum is required to support 5G

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Agenda

  • 5G standard and Global use cases
  • Preparation for 5G
  • 5G investment outlook

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Scatter and Dense Network Deployment

Source: Deloitte analysis

  • US targets to launch 5G first, with

scattered 5G coverage

  • China plans to launch 5G with network

densification

Sites per 10 square miles Sites per 10,000 people Sites per 10 square miles Sites per 10,000 people

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Cost and Cell Capacity: TDD NR vs FDD LTE 2T2R

2600MHz Bandwidth 1800MHz Configuration Commercial price per site (USD) Cell Capacity (Based on simulation) 20MHz, S111, 2T2R 3 Sectors 60MHz, S111, 64T64R, 3 Sectors 1X 6~7X 1X 20~23X

Remarks: Above cost and cell capacity only calculated from a typical configuration of 5G TDD NR for high level comparison with LTE. The actual cost and cell capacity could be varied depending on different site configurations.

How 5G achieves cell capacity gain over LTE

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Dig igit ital al Pla latf tform

  • rm Strate

tegy gy Pr Pratthana tthana Le Leela elapana anang ng Chi hief ef Con

  • nsu

sumer mer Bus usiness iness Of Offic icer er

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Digital Platform & Digital Expansion

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2016 2017 2018 Prepaid Postpaid 34.6M 8.2M 7.4M 6.4M 33.0M 32.7M 11.6GB 7.3GB 3.8GB per sub per month

FTTH

2016 2017 2018 300k 731k 521k 100Mbps Avg Speed 20Mbps 30Mbps

FTTB

1M 2M 4M

2016 2017 2018

2.0M 2.6M 5.1M

2016 2017 2018

Mobile

Fibre

Digital

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The he

Fi Fixe xed-Mobile Mobile-Content Content-Convergence Convergence Winning homes

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Mobile Fibre

  • Next G
  • Top Speed
  • Lowest Latency
  • SuperWiFi

TOP QUALITY PRODUCT FOCUS

  • Top Quality
  • Lowest Latency
  • To the Last 10m

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The Last 10m Top Quality

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FMCC WITH THE POWER OF 4 growing from with in

+ + +

> 50%

  • f new customers on bundling contents or mobile

50-200 Mbps 5-20 Gbyte/mth

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The The

Vid Video eo Ser Service vice Scale up, engage, and monetize

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> 1.5 Hr / day watching on mobile > 7 Hr / day watching on TV > 1.4M Hr of contents streaming a day

1M 2M 4M

2016 2017 2018

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ANY MOBILE ANY PC ANY TV ANY BOX

Your Entertainment Gateway Enjoy every moment, anywhere anytime

Freemium for every one Gateway to the world premium

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Gateway to the world premium ANY MOBILE ANY PC ANY TV ANY BOX

Your Entertainment Gateway Enjoy every moment, anywhere anytime

Freemium for every one

The 1st Windows TVOD

  • utside cinemas

PLAY 365 365

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Gateway to the world premium ANY MOBILE ANY PC ANY TV ANY BOX

Your Entertainment Gateway Enjoy every moment, anywhere anytime

Freemium for every one

The 1st Windows TVOD

  • utside cinemas

PLAY 365 365

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Deliver Value to Partner and Open Up the New Monetization Arena

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As of Dec 2018

Example of Rating in Real-time

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As of Dec 2018

Example of Rating in Real-time

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As of Dec 2018

Example of Rating in Real-time

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As of Dec 2018

Example of Rating in Real-time

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Re Real al-Time Time Di Digital tal Ra Rati ting ng and d Future ture Mo Monet netization ization with th Partners tners

CH7 HD PPTV HD 3HD MONO29 ONE 31 WORKPOINT THAIRATH GMM25

Sun Mon Tue Wed Thu Fri Sat

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The The

Rab Rabbit Line bit Line Pay Pay Leveraging “the networks” to scale up

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> 630M baht transaction / month > 300% growth in month transactions > 25M people visited / mth

2.0M 2.6M 5.1M 2016 2017 2018

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Growing our engagement with the wallet

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>1.5M transaction/mth

Dec-18 Sep-18 Oct-18 Nov-18

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3M cards

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> 4 > 45,000 ,000 > 5 > 5,000 000

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AIS S Ent nter erpris rise e Bus usiness iness Yongsi gsit t Rojs jsrik rikul ul Chi hief ef Ent nter erpris rise e Bus usiness iness Of Officer icer

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DI DIGIT GITAL AL

FORTHAIs

AIs

The Next Generation Thailand

Integrated proposition combining Telecom-ICT-Digital Services

Backbone Infrastructure Customer Base Digital Platforms Logistics, Smart City, Healthcare, Advertising, Manufacturing Mobile Fixed Broadband 40mn mobile & 730k FBB Enterprise Customers End-to-End Solutions

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Nationwide Fiber Coverage & Regional Data Centers No.1 Consumer Mobile User & Network (B2C) Best Smart Solutions & IoT Ecosystems Strong and Experienced Team in Managed ICT Large Data Centers in Bangkok Premium Brand for Corporate ICT Service Quality (B2B)

CSL brings ICT and B2B capabilities

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Fixed/UC Mobile Data Network DC & Cloud Smart Solutions IoT/ M2M Managed Services Data & Digital Marketing

Position as comprehensive product portfolio

Bt14bn or 10% of core

service revenue in FY18

Mobile as entry or door opener for upselling & cross selling

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39 12.1 8.9 1.3 22 0.6

  • 30%
  • 10%

10% 30% 50% 70% 90%

Aim to gain share in core services while capturing growth in new services

Growth

Industry value (Bt bn) AIS’s revenue size (Bt bn) DC/ICT Solutions Mobile Data Network Cloud IoT Digital marketing

Telecom Services (matured) ICT Services (growing) Digital Services (emerging)

15% share 2.7% share

Core New

31% share

12 39

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Telecom services: Leverage scale in Mobile & Data Network to enlarge market share

AIS+CSL 10% share Domestic Data 36% Corporate Internet 33% SME Internet 23% International Data 8%

  • Turnkey & Nationwide Data Network
  • Leveraging AIS’s extensive nationwide & international

network capacity & security

  • Preempt with new products e.g. SD-WAN, CSL Thai IX
  • Synergy of AIS/CSL
  • Managed network
  • Managed ICT services
  • Outsourcing Trends

Market Environment

  • Highly competing on price
  • Economies of scale is key

Data Network

Single-digit growth market

Bt30bn

Market Size

Strategies

Client Client branch Client branch

Managed Network Global Destination via CLS Thai IX 59

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ICT services: Leverage multi-location DC and end-to-end managed cloud & ICT services

Market growth potential

4.3 5.5 7.1 9.1 11.9 4.6 5.9 7.5 9.5 12.1 8.9 11.4 14.5 18.7 24.0 2018 2019 2020 2021 2022

Source: Frost and Sullivan

Bt bn AIS + CSL 10% share Growing faster than industry Cloud DC & ICT

  • Largest Multi-location Data Centers nationwide &

CSL’s carrier neutrality

  • Partnership with leading Global Cloud Platforms to

serve full-stacked Cloud Services (IaaS, PaaS, SaaS, Hybrid Cloud)

  • End-to-end managed Cloud & ICT services

Strategies

Market Environment

  • Increasing demand for local DC
  • Large global players on cloud
  • Fragmented players in ICT

Intranet Wifi ICT Services Server Security Services Firewall Anti-Virus Content Filtering Cloud Services DC SAAS IAAS PAAS 60

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Digital services: Expand value chain in selected verticals for Smart

Solutions / IoT and leverage AIS mobile base for Digital Marketing

16.4 18.2 19.2 5.4 8.0 11.6

21.8 26.1 30.8

2018 2019 2020 Digital Marketing Addressable IoT Bt bn

Source: Frost and Sullivan

1. Data 2. Digital Marketin g 3. Revenue Model 4. Media & Platforms

  • Ad Commerce,

Rating

  • LBS, SMS
  • Serve

businesses with various techniques

  • Online &

Social media

  • Mobile
  • Apps
  • Big Data &

Analytics, both Telco & Online IoT Platform Digital Marketing Monetization

Market growth potential

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5G Applications for Enterprise Business

  • Faster Speed for Business AR & VR
  • Lower Latency for Remote Driving, Robotics & Automation
  • Massive numbers of connectivity for IoT

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5G 5G in Busine iness Ev Evolution tion

Energy & Utilities Automotive IoT Industrial

5G 4G

Gigabit LTE (TDD, FDD, LAA) Massive MIMO IoT : NB-IoT / eMTC Cloudification AR / VR Virtualized RAN Distributed Cloud Real-time Machine Learning Artificial Intelligent Robotics MR Healthcare Mobil bility & Coll llabor boratio ion

Technology

  • Remotely collect

information

  • Telematics
  • Self driving

vehicle

  • Realtime

connected vehicle

  • Process auto-

mation

  • Remote super-

vision

  • Machine

Intelligence and real-time control

  • Connected

doctor and patients

  • IoT healthcare
  • Remote
  • perations
  • OnDemand

metering and smart grid

  • Machine

Intelligence and real-time control

  • VDO conference
  • Remote access

everywhere

  • Mixed reality

experience

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Fin inanc ncia ial l Ou Outlo look

  • k

and nd Capital pital Ma Mana nagem ement ent Tee e Seeum eumpornr pornroj

  • j

CFO FO

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2018 Wrap-up and 2019 Financial Outlook

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2019 Revenue outlook

Revenue: strengthen and leverage core business

Core service revenue growth +3.8% Mid-single digit

2018 2019E

Driver:

  • Maintain postpaid growth and

preserve prepaid scale

  • Leverage high-value mobile

subscribers for FMC

  • Offer strategic enterprise services

with integrated proposition

  • 6%
  • 1%

4%

1Q17 3Q18 YoY growth Source: Broker report

YoY mobile revenue & ARPU growth

4G consumption growth faces a challenge to monetize globally

  • 4%

1% 6%

1Q17 3Q18 YoY growth

Developed markets

  • 6%
  • 1%

4%

1Q17 3Q18 YoY growth

Emerging markets

  • 3%

2% 7%

1Q17 3Q18 YoY growth

Thai telcos

Service revenue growth ARPU growth

  • Maturing mobile

markets led to negative or low growth

  • Deeper

segmentation and relevant bundled

  • fferings are key

to differentiate Mobile + FBB + Enterprise

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2019 Cost Outlook

Cost: optimize for long term and effectively spend for short term

% Expense to total revenue

15.9% 19.6% 15.6% 2018 2019E OPEX D&A SG&A In line with revenue growth Stay competitive

  • Ongoing OPEX optimization
  • Competitive and leading network
  • Tactical marketing spend

Driver:

Industry continued to spend more than 2x of AIS’s

49.5% 48.1%

47.5% 50 39 30 17 11 7.4

  • 10

10 30 50 70 90

10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0%

2016 2017 9M18 AIS's revenue market share

  • Est. industry total marketing spending (Bt bn)

AIS's marketing spending (Bt bn)

  • Market continues to

deploy handset subsidy campaign to acquire market share.

  • Wisely spend on

marketing focused on retention of high-value customers, CVM, segmentation, and brand perception

+1.6% +5% +12% %YoY

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2019 Profitability Outlook

CAPEX: remains controlled with more focus on return

36 23 20-25

2017 2018 2019E

44.7% 43.4% Stable

2017 2018 2019E

  • Optimize CAPEX in both

coverage and capacity expansion to balance investment and return

  • Continue to prepare network

capability for 5G especially in NFV, MIMO, IoT

  • Automate planning,

implementation, and maintenance processes Budget CAPEX

(Bt bn)

EBITDA margin* Rationale:

Profitability: stay competitive to protect scale

  • AIS’s focus is on protecting

scale while ensuring quality revenue generation for appropriate return.

  • Profitability would remain to

be pressured from D&A of network and license investment.

*EBITDA over total revenue

Rationale:

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Cost Transformation Program

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Cost optimization is essential

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY12 FY13 FY14 FY15 FY16 FY17 9M18

Common size

NPAT margin Others Regulatory fee Network D&A Spectrum amortization OPEX SG&A

NW expansion and partnership with SOEs AIS’s concession end 4G CAPEX cycle

Short to medium term What happened

  • Short investment cycles of 3G and 4G

with high spectrum costs continues to pressure ROCE.

  • Intense competition to grab market

share elevates marketing spending support. What we did

  • Optimize cost structure to maintain scale

and be ready for capturing new business

  • pportunities

Longer term

  • Infrastructure sharing ?
  • New spectrum ?
  • 5G impact ?

Industry P&L Common Size and Cost Structure Development

3G CAPEX cycle Handset subsidies

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Positive impact realized and to continue

OPEX: Hundreds of initiatives from negotiation to digitization CAPEX

Digitization & Automation Revised Cost Model Process Improvement

2017 – 2019E: Bt4.5bn To further challenge beyond 2019

Realized saving/benefit from OPEX & CAPEX optimization

(compared to 2017 baseline)

Job Streamline

  • Adopt AI Chatbot and

IVR for Call center

  • Promote online top-up

channels to optimize commission

  • Encourage adoption of

E-Bill

  • Score profile to improve

collection

  • Optimize scope of MA
  • Effective handset

subsidies

  • Optimize cost of

VAS commission

  • Hiring control
  • Optimize core

and access networks

Solution Redesign Infra Sharing Payment Term

  • Concluded new

frame contract tenders

  • In-building

investment sharing

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Long-term Capital Policy

72

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Long-term profitability & capital management

Leverage Margin Dividend

  • Aim for absolute profit growth
  • EBITDA to continue expanding

mid- to high-single digit

  • Maximize spending effectiveness

to improve ROCE

  • Manage net debt to EBITDA < 2.5x
  • Ensure access to viable options
  • Bank loan
  • Bond
  • Infrastructure fund
  • Balance cash flow to maintain

financial flexibility for future growth Financial Discipline & Objectives Key Factors

  • Industry competition
  • Appropriate cost of spectrum
  • Managed technology investment
  • Seek new growth area beyond

connectivity

  • New spectrum and investment
  • Maintain “Investment Grade”
  • Cost of spectrum and payment

term

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Disclaimers

Some statements made in this material are forward-looking statements with the relevant assumptions, which are subject to various risks and uncertainties. These include statements with respect to our corporate plans, strategies and beliefs and other statements that are not historical facts. These statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “anticipate”, “intend”, “estimate”, “continue” “plan” or other similar words. The statements are based on our management’s assumptions and beliefs in light of the information currently available to us. These assumptions involve risks and uncertainties which may cause the actual results, performance

  • r achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Please note that the company and executives/staff do not control and

cannot guarantee the relevance, timeliness, or accuracy of these statements.

Source of photos: Flaticon.com; Google.com