SLIDE 13 67% 55% 49% 47% 43% 43% 42% 41% 41% 40% 40% 36% 35% 34% 34% 32% 32% 31%
Fresh Clean Real Pesticide-free Natural No art. flavors/colors/preservatives Antibiotic free Natural Flavors Humane treatment of animals Hormone free No GMO ingredients Pure Pasteurized Less processed Whole USDA Organic Sustainable Local
What’s Important When Shopping?
Organic & Natural 2018. Q1. When selecting food or beverage products to purchase, how important are the following labels or phrases to you? 7 Pt. Scale, Top 2 Box. Items less than 30% not shown. Base: Total Sample age-adjusted for trend 2016 (n=2,274); 2018 (n=2,216).
Today’s shoppers increasingly prioritize fresh, real food that does not contain artificial ingredients and other perceived negatives
Significant change from 2016 +4 pts +5 pts +4 pts +4 pts +4 pts
I just want real, whole food, and I’m trying to make things
- basic. While what I give my kids might not be organic, I’m
going to give them whole-wheat bread, turkey with no salt or nitrates, and some spinach and mustard.
+3 pts +3 pts +3 pts
6/12/2019
13