AGENDA Ministers Welcome 1. 2. Tourism Outlook Presentation 3. - - PowerPoint PPT Presentation

AGENDA

1. Minister’s Welcome 2. Tourism Outlook Presentation 3. Panel Discussion i. Moderator Questions ii. Audience Questions

1

2019 Bermuda Tourism Outlook

OPPORTUNITIES & CHALLENGES

Executive Summary 2018 vs 2015

46%

LEISURE AIR ARRIVALS

67%

LEISURE AIR SPENDING

73%

OF GROWTH IN LEISURE AIR ARRIVALS CAME FROM VISITORS UNDER AGE 45 LEISURE AIR ARRIVALS BOSTON NEW YORK WASHINGTON DC 69% 59% 44%

21%

HOTEL OCCUPANCY PERCENTAGES ARE % CHANGE COMPARING 2015 AND 2018

21%

AIR CAPACITY

28%

CRUISE ARRIVALS TORONTO 30%

Airlift & Cruise Calls

FORECASTS FOR THE YEAR

Air Capacity

503,421 561,189 604,522 608,988 586,292

300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000 2015 2016 2017 2018 2019 Projections

• 4%

JFK Air Capacity

• 14%
• 27,929

CHANGE YOY 6

15,376 13,220 14,540 14,918 18,712 21,056 22,052 22,052 21,140 19,528 16,548 16,102 13,768 14,296 16,142 13,641 20,040 21,948 22,368 21,232 17,760 15,202 13,100 13,542 13,702 12,376 13,702 13,260 13,702 15,810 18,352 18,352 15,510 13,702 13,100 13,542

5,000 10,000 15,000 20,000 25,000 2017 2018 2019 Estimated

Newark Air Capacity

+49% 6,151

CHANGE YOY 7

4,482 5,201 5,294 5,307 843 4,011 5,224 3,372 332 5,146 4,980 5,146 3,154 1,000 2,000 3,000 4,000 5,000 6,000 2017 2018 2019 Estimated

Air Capacity & Visitor Air Arrivals (vs Avg)

8

• 20%
• 15%
• 10%
• 5%

0% 5% 10% 15% 20% 25% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Air Capacity Air Visitor Arrivals

9

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC USA NEW YORK JFK (AA, JetBlue, Delta) NEWARK EWR (United April 29th-Aug 19th) ATLANTA ATL (Delta) BOSTON BOS (Delta, JetBlue) CHARLOTTE CLT (AA June 8th - Aug 17th) MIAMI MIA (AA) PHILADELPHIA PHL (AA) WASHINGTON, DC DCA (AA June 6th - Aug 19th) CANADA TORONTO YYZ (Air Canada, WestJet) UK LONDON LGW (BA) Direct Daily Direct, Not Daily Not Direct

Bermuda Seasonal Flights

2019 Cruise Calls

10 2 2 4 25 27 21 25 22 24 24 13 3

5 10 15 20 25 30 2016 2017 2018 2019 Projected

Increased cruise calls in non-summer months is a recent trend.

National Tourism Plan

STAYING ON-PLAN IN 2019

117

Progress the strategies of the National Tourism Plan without taking our eye off the ball on 2019 industry performance

OBJECTIVE:

FOCUS CITIES

• NEW YORK CITY
• BOSTON
• WASHINGTON, DC
• PHILADELPHIA
• TORONTO

NURTURE CITIES

• HARTFORD
• ATLANTA
• BALTIMORE
• DALLAS
• CHICAGO
• SAN FRANCISO

BTA 2019 Strategic Priorities

1. Deliver balanced growth, with an emphasis on the non-summer seasons 2. Concentrate our efforts on our must win/have Experience Enthusiast, Adventure Seeker and Jetsetter segments, and invest for the future in nurturing our Active Family segment 3. Make Bermuda easier to experience 4. Empower Bermudians to participate in the tourism economy 5. Motivate our stakeholders to engage and act on the NTP through engagement, education and role modeling best practice

15

NTP Implementation

INFO SESSIONS WORKING GROUPS RAPID CYCLE INITIATIVES INTEREST GROUPS TRAINING OTHER ACTIVITIES

17

47

2019 Visitor Micro-Segments

MUST WIN

AFRICAN AMERICANS BABYMOONERS

MICRO

MUST HAVE

SUPERYACHTS DESTINATION WEDDINGS

MICRO

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Pink Sale NYC Blitz Feb 27-28 Boston Blitz Mar 12-14 MS Amlin World Triathlon Bermuda Apr 27 Virtuoso Travel Week Splash Sale IMEX America Sept 10-12 David Tutera Wedding Symposium Apr 1-3

Generating Demand

Intl Natl. Trust Organizations Mar 27-30 Charlotte AA Service Resumes June 8 Canada Blitz Nov 18-22 Bran d AA Service Resumes June 6 DC Blitz May 14- 16 EWR Service Resumes Apr 29 AA Philly Daily Service Resumes Apr 4 Bermuda Summer Fridays

AWARENESS & RELEVANCE INFRASTRUCTURE TEAMS & GROUPS YEAR-ROUND

World Sailing Conference Nov 3-12

Brand

Spa Month

Bermuda Triangle of Sailing Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Rugby 7’s Tournament Mar 15-16 Bermuda Festival

• f the Performing

Arts Jan 19 – March 9 Bermuda Marathon Weekend Jan 14 - Feb 1 World Par 3 Championship Mar 9-10

Signature Events*

ITU World Triathlon Bermuda Apr 27 USTA National Tennis Championship Apr 15-21 Atlantic Rally for Cruisers May 5-16 Antigua Bermuda Race May 9-17 Bermuda Triple Crown Billfish Tournament Jul 19-23 Marion Bermuda Race Jun 14 Round the Sound Oct 6 Bacardi Keelboat Regatta Nov 15-17

YEAR-ROUND

Restaurant Weeks Jan 17-Feb 3 Peppercorn Ceremony Apr 24 Bermuda Day May 24 Good Friday Apr 19 Bermuda Heroes Weekend Jun 13-18 Cup Match Summer Events Aug 1-5 Made in Bermuda Festival Aug 31 - Sept 3 Bermuda International Gombey Festival TBA Bermuda National Trust Walk-About Dec 6

*Dates Subject to Change

ICC Cricket T-20 Aug 15-25 Harbour Nights Apr 17 Destination Dockyard Jul 1

GREENER LOCAL INVOLVEMENT AWARENESS & RELEVANCE INFRASTRUCTURE TEAMS & GROUPS INNOVATION YEAR-ROUND

NTP Strategic Pillars

Teams & Groups: The Opportunity

1 09

Bermuda will become known as an exclusive, convenient and sought-after destination for specific groups – especially in the non- summer months

BY 2025…

7,000

Attendees

18,000

Room Nights

49

Groups

2019 Teams & Groups

TEAMS & GROUPS

Meetings & Events Brand Video

Sports Tourism Strategy

New strategy shared with stakeholders in March An action item tactic of the National Tourism Plan

2019 NTP Working Groups

Awareness & Relevance Infrastructure Local Involvement Innovation

Babymoons Rapid Cycle Accessibility Working Group CTA Syllabus Reboot Working Group African Diaspora Heritage Tr. Working Group Vacation Rentals Working Group Work Completed Work Underway Work Underway Work Underway

Oct Nov Dec Jan Feb Mar Apr Attend BTA/Airbnb Information Sessions Nov 2018 Prepare your experience and content for submission Dec 2018 Review Airbnb quality standards – to check experience fit with Airbnb Nov 2018 Submit to Airbnb for review Jan 2019 Launch of experiences Mar 2019

Airbnb Experiences

2018 2019

INNOVATION

Contact abbexperiences@bermudatourism.com to receive additional information

Hamilton Visitor Services Centre

Official Opening April 2019

View from Harbour Front Street Entry

Reimagining the Waterfront

• New facility inside

Gosling’s building on York Street

• Will fit seamlessly with

town’s charming architectural heritage

• Will connect visitors with

experiences in east end & island-wide

• Official opening April 2019
• St. George’s VSC

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

TripAdvis

• r

Feb 13 Certified Tourism Ambassador Apr 24 & 27 Certified Tourism Ambassador Feb 23 Google Verification/ My Business Jun 5 BTAConne ct Jan 16 BTAConne ct May 8 TripAdvis

• r

Apr 24

INNOVATION LOCAL INVOLVEMENT

Certified Tourism Ambassador Mar 20 Google Verification/ My Business Mar 12-14 Certified Tourism Ambassador Nov 20 & 23 NSSC – Information Sessions Sept 2-6 Certified Tourism Ambassador Sept 25 Certified Tourism Ambassador Oct 26 NSSC – Application Process Sept 6-27

National Service Standards Certification

NSSC

Stakeholder Workshops

117

GoToBermuda.com/BTA

CLICK PRESENTATIONS

Panel

Panelists

• Aaron Adderley – Skyport
• Kendaree Burgess – Bermuda Chamber of Commerce
• Kevin Dallas – Bermuda Tourism Authority
• Min. Zane DeSilva – Ministry of Tourism & Transport
• Nathan Kowalski – Anchor Investments
• Tim Morrison – Bermuda Hotel Association