AGENDA Minister’s Welcome 1. 2. Tourism Outlook Presentation 3. Panel Discussion i. Moderator Questions ii. Audience Questions 1
2019 Bermuda Tourism Outlook OPPORTUNITIES & CHALLENGES
Executive Summary 2018 vs 2015 PERCENTAGES ARE % CHANGE COMPARING 2015 AND 2018 46% 21% 73% 67% LEISURE AIR ARRIVALS AIR CAPACITY OF GROWTH IN LEISURE LEISURE AIR SPENDING AIR ARRIVALS CAME FROM VISITORS UNDER AGE 45 LEISURE AIR ARRIVALS 69% BOSTON 28% 59% 21% NEW YORK CRUISE ARRIVALS 44% WASHINGTON DC HOTEL OCCUPANCY TORONTO 30%
Airlift & Cruise Calls FORECASTS FOR THE YEAR
Air Capacity 650,000 608,988 604,522 586,292 600,000 -4% 561,189 550,000 503,421 500,000 450,000 400,000 350,000 300,000 2015 2016 2017 2018 2019 Projections
-27,929 CHANGE YOY -14% 13,542 13,542 16,102 13,100 13,100 16,548 13,702 15,202 19,528 JFK Air Capacity 15,510 17,760 21,140 18,352 21,232 2019 Estimated 22,052 6 18,352 22,368 22,052 15,810 21,948 2018 21,056 13,702 20,040 2017 18,712 13,260 13,641 14,918 13,702 16,142 14,540 12,376 14,296 13,220 13,702 13,768 15,376 25,000 20,000 15,000 10,000 5,000 0
Newark Air Capacity 5,294 5,307 5,201 5,224 6,000 5,146 5,146 4,980 4,482 5,000 4,011 3,372 4,000 3,154 3,000 CHANGE YOY 6,151 2,000 843 +49% 1,000 332 0 2017 2018 2019 Estimated 7
Air Capacity & Visitor Air Arrivals (vs Avg) 25% 20% 15% 10% 5% 0% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 -5% -10% -15% -20% Air Capacity Air Visitor Arrivals 8
Bermuda Seasonal Flights JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC USA NEW YORK JFK (AA, JetBlue, Delta) NEWARK EWR (United April 29th-Aug 19th) ATLANTA ATL (Delta) BOSTON BOS (Delta, JetBlue) CHARLOTTE CLT (AA June 8th - Aug 17th) MIAMI MIA (AA) PHILADELPHIA PHL (AA) WASHINGTON, DC DCA (AA June 6th - Aug 19th) CANADA TORONTO YYZ (Air Canada, WestJet) UK LONDON LGW (BA) Direct Daily Direct, Not Daily Not Direct 9
2019 Cruise Calls 30 27 25 25 24 24 25 22 21 20 15 13 10 4 5 3 2 2 0 2016 2017 2018 2019 Projected Increased cruise calls in non-summer months is a recent trend. 10
National Tourism Plan STAYING ON-PLAN IN 2019
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OBJECTIVE: Progress the strategies of the National Tourism Plan without taking our eye off the ball on 2019 industry performance
FOCUS CITIES NEW YORK CITY BOSTON WASHINGTON, DC PHILADELPHIA TORONTO NURTURE CITIES HARTFORD DALLAS ATLANTA CHICAGO BALTIMORE SAN FRANCISO
BTA 2019 Strategic Priorities 1. Deliver balanced growth, with an emphasis on the non-summer seasons 2. Concentrate our efforts on our must win/have Experience Enthusiast, Adventure Seeker and Jetsetter segments , and invest for the future in nurturing our Active Family segment 3. Make Bermuda easier to experience 4. Empower Bermudians to participate in the tourism economy 5. Motivate our stakeholders to engage and act on the NTP through engagement, education and role modeling best practice 15
NTP Implementation INFO SESSIONS WORKING RAPID CYCLE INTEREST TRAINING OTHER GROUPS INITIATIVES GROUPS ACTIVITIES
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2019 Visitor Micro-Segments MUST WIN AFRICAN BABYMOONERS MICRO AMERICANS MUST HAVE DESTINATION SUPERYACHTS MICRO WEDDINGS
Generating Demand Charlotte AA AA Philly Daily Service Resumes Service Bran June 8 Resumes Apr 4 d AWARENESS & RELEVANCE Boston EWR Service Virtuoso Canada Pink Blitz Mar Resumes Apr Travel Blitz Nov INFRASTRUCTURE 18-22 Sale 12-14 29 Week NYC DC Blitz AA Service IMEX TEAMS & GROUPS Splash Blitz Feb May 14- Resumes June America Sale 27- 28 16 6 Sept 10-12 YEAR-ROUND Bermuda Summer Fridays Brand Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Spa Month World Sailing Conference Nov 3-12 Intl Natl. Trust MS Amlin World Triathlon Organizations Bermuda Mar 27-30 Apr 27 David Tutera Wedding Symposium Apr 1-3
ITU World Triathlon Bermuda Signature Events* Bermuda Marathon Bermuda Triple Apr 27 Weekend Crown Billfish Jan 14 - Feb 1 Tournament Jul 19-23 USTA National Tennis Atlantic Rally for Championship ICC Cricket T-20 Cruisers Apr 15-21 Aug 15-25 May 5-16 Antigua Bermuda World Par 3 Race Marion Bermuda Destination Bacardi Keelboat Championship May 9-17 Race Regatta Dockyard Mar 9-10 Jun 14 Nov 15-17 Jul 1 Rugby 7’s Round the Tournament Sound Oct 6 Mar 15-16 Bermuda Triangle of Sailing Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Restaurant Harbour Good Bermuda Day Bermuda International Gombey Cup Match Summer Weeks Nights Friday May 24 Festival Events Apr 17 Jan 17-Feb 3 Apr 19 TBA Aug 1-5 Bermuda Festival Bermuda Heroes Peppercorn Made in Bermuda of the Performing Weekend Ceremony Bermuda National Trust Arts Jun 13-18 Jan 19 – March 9 Apr 24 Festival Walk-About Aug 31 - Sept 3 Dec 6 *Dates Subject to Change YEAR-ROUND
NTP Strategic Pillars AWARENESS & YEAR-ROUND RELEVANCE INFRASTRUCTURE INNOVATION TEAMS & GROUPS GREENER LOCAL INVOLVEMENT
Teams & Groups: The Opportunity BY 2025 … Bermuda will become known as an exclusive, convenient and sought-after destination for specific groups – especially in the non- summer months 1 09
2019 Teams & Groups TEAMS & GROUPS 49 7,000 18,000 Groups Attendees Room Nights
Meetings & Events Brand Video
Sports Tourism Strategy New strategy shared with stakeholders in March An action item tactic of the National Tourism Plan
2019 NTP Working Groups Awareness & Relevance Infrastructure Local Involvement Innovation Babymoons Accessibility CTA Syllabus Reboot African Diaspora Heritage Tr. Rapid Cycle Working Group Working Group Working Group Vacation Rentals Working Group Work Underway Work Completed Work Underway Work Underway
Airbnb Experiences INNOVATION Prepare your experience and content for submission Dec 2018 Review Airbnb quality standards – to check experience fit with Airbnb Nov 2018 Attend BTA/Airbnb Information Launch of Sessions experiences Nov 2018 Mar 2019 Submit to Airbnb for review Jan 2019 Oct Nov Dec Jan Feb Mar Apr 2018 2019 Contact abbexperiences@bermudatourism.com to receive additional information
Hamilton Visitor Services Centre Official Opening April 2019
Reimagining the Waterfront Front Street Entry View from Harbour
St. George’s VSC New facility inside Gosling’s building on York Street Will fit seamlessly with town’s charming architectural heritage Will connect visitors with experiences in east end & island-wide Official opening April 2019
Stakeholder Workshops TripAdvis or Apr 24 INNOVATION BTAConne Google Verification/ My ct Business Google Verification/ My LOCAL Jan 16 Mar 12-14 INVOLVEMENT Business Jun 5 TripAdvis BTAConne National Service NSSC Standards Certification or ct Feb 13 May 8 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec NSSC – Information Certified Tourism Certified Tourism Ambassador Sessions Ambassador Feb 23 Sept 25 Sept 2-6 NSSC – Application Certified Tourism Certified Tourism Ambassador Process Ambassador Sept 6-27 Mar 20 Oct 26 Certified Tourism Certified Tourism Ambassador Ambassador Apr 24 & 27 Nov 20 & 23
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GoToBermuda.com/BTA CLICK PRESENTATIONS
Panel
Panelists Aaron Adderley – Skyport Kendaree Burgess – Bermuda Chamber of Commerce Kevin Dallas – Bermuda Tourism Authority Min. Zane DeSilva – Ministry of Tourism & Transport Nathan Kowalski – Anchor Investments Tim Morrison – Bermuda Hotel Association
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