Age of Content: Ken Moire Founding Partner, Digital Strategy - - PowerPoint PPT Presentation

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Age of Content: Ken Moire Founding Partner, Digital Strategy - - PowerPoint PPT Presentation

Nov 12, 2023 140 likes •477 views

Site Building Room SESSION: SPEAKER: Age of Content: Ken Moire Founding Partner, Digital Strategy Building Meaningful Spry Digital Content Strategies TWITTER: @Ken Moire @SpryDigital Hello. I am a business owner, digital strategist, UX

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Age of Content: Building Meaningful Content Strategies

Site Building Room

SPEAKER:

Ken Moire Founding Partner, Digital Strategy Spry Digital

TWITTER:

@Ken Moire @SpryDigital

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Hello.

I am a business owner, digital strategist, UX designer, brand cultivator, marketer, husband, Chihuahua owner, Zach Galifianakis body double.

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Content is EVERYTHING

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“Content strategy is the process by which content is analyzed, sorted, constructed, and placed. Users come to a site for its content first and foremost, so it is the most important part of the site.”

pointnorth.io intake.center

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Why Do We Need Content Strategy?

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Drupal is complex.

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Encourage conformity.

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– Charles Eames

“Here is one of the few effective keys to the design problem — the ability of the designer to recognize as many of the constraints as possible — his willingness and enthusiasm for working within these constraints. Constraints of price, of size, of strength, of balance, of surface, of time and so forth.”

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Define constraints.

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Create buy in.

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Who Does Content Strategy?

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Content Strategy Roles

  • Owner/stakeholder
  • Project Manager
  • UX Designer
  • Content Strategist
  • Copywriter
  • Anybody
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Do it!

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When?

  • As early as possible
  • Before touching any visual design
  • With UX design team
  • Continue through life cycle of product, be agile.
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The Approach

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Keep it raw.

Content Inventory

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Common Inventory Items

Unique content ID Title URL Headings File Format (HTML, PDF, DOC, TXT…) Author Physical location (where stored in CMS, server, etc.)

Meta Description Meta Keywords SEO Titles Categories / Tags Dates (created, revised, accessed) Redirects Screenshots Analytics

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Decisions

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Build a large project from small parts.

Content Modeling

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Organization, Usability, Context

Information Architecture

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Content in the spotlight.

Wireframe

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  • Work with UX team
  • Make sure that content is

accurately represented without using actual content.

  • Assure content system is

maintained

  • Put further definition or

guidelines to content

  • Adapt as needed
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Content Considerations

  • What defines success in your content strategy?
  • Keeping content on brand.
  • Focus on problem areas and pain points.
  • Responsive web design
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Tools

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Tools of Content Strategy

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Challenges to Content Strategy

  • Small agency, no dedicated Content Strategy person or not

budgeted.

  • Working with clients that are silo’d, different owners of

different urls, different audiences

  • Understand the abilities of the CMS
  • Have to speak developer language
  • Keeping clients engaged
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References

  • pointnorth.io and intake.center
  • usability.gov
  • http://schema.org/
  • content-insight.com
  • http://alistapart.com/author/kmcgrane
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The End