Dominate Web Media How to Crush it On Facebook in 2016 What Your - - PowerPoint PPT Presentation

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Dominate Web Media How to Crush it On Facebook in 2016 What Your - - PowerPoint PPT Presentation

Nov 05, 2022 431 likes •1.17k views

Dominate Web Media How to Crush it On Facebook in 2016 What Your in For: 3 case studies of campaigns currently running and killing it in B2B, B2C, and e-commerce markets. The #1 rule when it comes to Campaign Objectives and Targeting.

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Dominate Web Media

How to Crush it On Facebook in 2016

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  • 3 case studies of campaigns currently running and killing it in B2B,

B2C, and e-commerce markets.

  • The #1 rule when it comes to Campaign Objectives and Targeting.
  • Ad copy that works and is easy to write. (And why most

traditional direct response copywriters fail with Facebook ads…)

  • Brand new feature that will change the game 2016: Ad Engagement

Custom Audiences (currently rolling out)

  • Lots of Examples…
  • BONUS: Stay until the end and get the entire slide deck

What Your in For:

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The 3 Biggest Mistakes And…

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Why a Video Ad is getting $2 leads and generating customers for $3.69 each, targeting 80% cold traffic, in a B2B market.

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How an e-commerce client is spending $33 to acquire a $58-$250/mo. recurring revenue health supplement customer

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“If you’re not spending $1,000/day on Facebook Ads, you haven’t entered the modern era of marketing. Period.”

  • Brendon Burchard on getting to

$50 million and 50 million views

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“We are marketing in One Single Channel for our $60+ million company Wine Library TV: FACEBOOK ADS” “Wish.com (built by the engineers that built Google) spends 100% of their advertising on Facebook Ads.”

  • Gary Vaynerchuck
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  • $24.76: The average cost of a

thousand impressions for a 30- second commercial in broadcast prime time in 2014

  • $112,000: The average cost for

30 seconds of commercial time in prime time broadcast TV in 2015.

Market Data

*Source: Adage.com

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  • “You can’t sell on Facebook.”
  • “Facebook hates squeeze pages.”
  • “It’s all about super ninja Targeting. And Retargeting”
  • “You must have an Analytical mind in order to win at FB”
  • “You must be a great copywriter or have a great copywriter
  • n staff to get results.”

Have You Heard any of These?

Guess What?

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THAT’S ALL HOGWASH

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  • Worried about sending people to your sales page or

squeeze page?

  • Don’t have an “analytical mind”?
  • Not a good copywriter?
  • Overwhelmed by all the targeting, retargeting, and

bidding options?

It’s all About AUTHENTICITY NO PROBLEM!!

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#1 Rule

Why Listen Today?

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The 3 Biggest Mistakes…

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Using the Wrong Campaign Objective

1.

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2.

Not Properly Leveraging Lookalike Audiences

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3.

Wrong Messaging

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#1 Rule

Use the Objective you are truly trying to achieve. Don’t overthink it!

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Leverage FB’s amazing

  • ptimization algorithm.

Campaign Objectives

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#1 Rule

Keep Targeting Simple

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Keep Your Targeting Simple

4 Ad Set Categories (Targeting Groups)

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Keep Your Targeting Simple

4 Ad Set Categories (Targeting Groups)

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Target Audience Size Rule of Thumb 400,000 - 2 million

And… Lookalike Audiences Rule!!

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Keep it Simple. Focus on Your Core Message and Avatar.

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Messaging

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Target Audience Size Rule of Thumb Messaging

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Close You Eyes…

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Long Copy

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Sending Traffic to a Sales Page

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Game Changing New Feature

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Long Ass Copy

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Facebook Ads Blueprint

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1. Facebook Fast Start Training (Videos + 2 Checklists) 2. Campaign Basics & Set Up 3. Step 1- Epic Content 4. Step 2: Conversion Tracking & Custom Audiences 5. Step 3: Target Audience (Videos + 1 Checklist) 6. Step 4: Like Campaign (Videos + 1 Checklist) 7. Step 5: Ad Creation (Videos + 1Ops Manual) 8. Step 6: Designing Your Conversion Machine 9. Step 7: Analyze & Optimize (Videos + 2 Checklist) 10. All 14 Checklists & Ops Manuals 11. Facebook Video Ads Domination 12. Campaign Troubleshooting 13. Advanced Optimization 14. AdEspresso Advanced Automation

VALUE: $2,000

Blueprint

Blueprint + Agency Domination

VALUE: $1,500 Turboprop Price: $697 Turbojet Price: $997

(Or $189 X 4) (Or $359 X 3) (Or $189 X 6)

1. Blueprint Modules 2. Advanced Optimization & Scaling Modules 3. Client Email Templates 4. Client Proposal Templates 5. How to Manage an Agency with your Project Management system. 6. How to Analyze potential client accounts 7. How to manage clients with big budgets vs clients with small budgets 8. Client Management checklists

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BONUS

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Facebook Ads University: Up to 6 Months Free!

1. 12+ Recorded Webinars 2. 10 Checklists, Templates, and Executions Guides 3. Live Training Webinars with Q&A every 2 Weeks 4. Private Facebook group to get your questions answered by Keith, Ralph, the Agency & Coaching Team, and other Facebook Ninjas. 5. Austin In-Person Workshop Recordings

VALUE: $1,278

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1. Facebook Fast Start Training (Videos + 2 Checklists) 2. Campaign Basics & Set Up 3. Step 1- Epic Content 4. Step 2: Conversion Tracking & Custom Audiences 5. Step 3: Target Audience (Videos + 1 Checklist) 6. Step 4: Like Campaign (Videos + 1 Checklist) 7. Step 5: Ad Creation (Videos + 1Ops Manual) 8. Step 6: Designing Your Conversion Machine 9. Step 7: Analyze & Optimize (Videos + 2 Checklist) 10. All 14 Checklists & Ops Manuals 11. Facebook Video Ads Domination 12. Campaign Troubleshooting 13. Advanced Optimization 14. AdEspresso Advanced Automation

VALUE: $2,600

Blueprint

Blueprint + Agency Domination

VALUE: $2,000 Price: $697 Price: $997

(Or $189 X 4) (Or $359 X 3) (Or $189 X 6)

1. Blueprint Modules 2. Advanced Optimization & Scaling Modules 3. Client Email Templates 4. Client Proposal Templates 5. How to Manage an Agency with your Project Management system. 6. How to Analyze potential client accounts 7. How to manage clients with big budgets vs clients with small budgets 8. Client Management checklists

FB Ads University: 4 Months FREE FB Ads University: 6 Months FREE

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This Bundle and Free Trial Expires in 5 Days

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60-Day Refund 100% GUARANTEED No Questions Asked

www.DominateWebMedia.com/Special

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10 Days Later…

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www.DominateWebMedia.com/Special

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www.DominateWebMedia.com/Special

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www.DominateWebMedia.com/Special

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www.DominateWebMedia.com/Special

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www.DominateWebMedia.com/Special

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Questions?

www.DominateWebMedia.com/Special