Dominate Web Media How to Crush it On Facebook in 2016
What Your in For: • 3 case studies of campaigns currently running and killing it in B2B, B2C, and e-commerce markets. • The #1 rule when it comes to Campaign Objectives and Targeting. • Ad copy that works and is easy to write. (And why most traditional direct response copywriters fail with Facebook ads…) • Brand new feature that will change the game 2016: Ad Engagement Custom Audiences (currently rolling out) • Lots of Examples… • BONUS: Stay until the end and get the entire slide deck
And… The 3 Biggest Mistakes
Why a Video Ad is getting $2 leads and generating customers for $3.69 each , targeting 80% cold traffic, in a B2B market.
How an e-commerce client is spending $33 to acquire a $58-$250/mo. recurring revenue health supplement customer
“If you’re not spending $1,000/day on Facebook Ads, you haven’t entered the modern era of marketing. Period.” - Brendon Burchard on getting to $50 million and 50 million views
“We are marketing in One Single Channel for our $60+ million company Wine Library TV: FACEBOOK ADS” “ Wish.com (built by the engineers that built Google) spends 100% of their advertising on Facebook Ads.” -Gary Vaynerchuck
Market Data • $24.76: The average cost of a thousand impressions for a 30- second commercial in broadcast prime time in 2014 • $112,000: The average cost for 30 seconds of commercial time in prime time broadcast TV in 2015. *Source: Adage.com
Have You Heard any of These? • “You can’t sell on Facebook.” • “Facebook hates squeeze pages.” • “It’s all about super ninja Targeting. And Retargeting” • “You must have an Analytical mind in order to win at FB” • “You must be a great copywriter or have a great copywriter on staff to get results.” Guess What?
THAT’S ALL HOGWASH
It’s all About AUTHENTICITY • Worried about sending people to your sales page or squeeze page? • Don’t have an “analytical mind”? • Not a good copywriter? • Overwhelmed by all the targeting, retargeting, and bidding options? NO PROBLEM!!
Why Listen Today? #1 Rule
The 3 Biggest Mistakes…
1. Using the Wrong Campaign Objective
2. Not Properly Leveraging Lookalike Audiences
3. Wrong Messaging
#1 Rule Use the Objective you are truly trying to achieve. Don’t overthink it!
Campaign Objectives Leverage FB’s amazing optimization algorithm.
#1 Rule Keep Targeting Simple
Keep Your Targeting Simple 4 Ad Set Categories (Targeting Groups)
Keep Your Targeting Simple 4 Ad Set Categories (Targeting Groups)
Target Audience Size Rule of Thumb 400,000 - 2 million And… Lookalike Audiences Rule!!
Keep it Simple. Focus on Your Core Message and Avatar.
Messaging
Target Audience Size Rule of Thumb Messaging
Close You Eyes…
Long Copy
Sending Traffic to a Sales Page
Game Changing New Feature
Long Ass Copy
Facebook Ads Blueprint
Blueprint Blueprint + Agency Domination 1. Facebook Fast Start Training (Videos + 2 Checklists) 2. Campaign Basics & Set Up 1. Blueprint Modules 3. Step 1- Epic Content 2. Advanced Optimization & Scaling Modules 4. Step 2: Conversion Tracking & Custom Audiences 5. Step 3: Target Audience (Videos + 1 Checklist) 3. Client Email Templates 6. Step 4: Like Campaign (Videos + 1 Checklist) 4. Client Proposal Templates 7. Step 5: Ad Creation (Videos + 1Ops Manual) 5. How to Manage an Agency with your 8. Step 6: Designing Your Conversion Machine Project Management system. 9. Step 7: Analyze & Optimize (Videos + 2 Checklist) 6. How to Analyze potential client accounts 10. All 14 Checklists & Ops Manuals 7. How to manage clients with big budgets vs clients with small budgets 11. Facebook Video Ads Domination 12. Campaign Troubleshooting 8. Client Management checklists 13. Advanced Optimization VALUE: $2,000 14. AdEspresso Advanced Automation Turbojet Price: $997 VALUE: $1,500 Turboprop Price: $697 (Or $359 X 3) (Or $189 X 6) (Or $189 X 4)
BONUS
Facebook Ads University: Up to 6 Months Free! 1. 12+ Recorded Webinars 2. 10 Checklists, Templates, and Executions Guides 3. Live Training Webinars with Q&A every 2 Weeks 4. Private Facebook group to get your questions answered by Keith, Ralph, the Agency & Coaching Team, and other Facebook Ninjas. 5. Austin In-Person Workshop Recordings VALUE: $1,278
Blueprint Blueprint + Agency Domination 1. Facebook Fast Start Training (Videos + 2 Checklists) 2. Campaign Basics & Set Up 1. Blueprint Modules 3. Step 1- Epic Content 2. Advanced Optimization & Scaling Modules 4. Step 2: Conversion Tracking & Custom Audiences 5. Step 3: Target Audience (Videos + 1 Checklist) 3. Client Email Templates 6. Step 4: Like Campaign (Videos + 1 Checklist) 4. Client Proposal Templates 7. Step 5: Ad Creation (Videos + 1Ops Manual) 5. How to Manage an Agency with your 8. Step 6: Designing Your Conversion Machine Project Management system. 9. Step 7: Analyze & Optimize (Videos + 2 Checklist) 6. How to Analyze potential client accounts 10. All 14 Checklists & Ops Manuals 7. How to manage clients with big budgets vs clients with small budgets 11. Facebook Video Ads Domination 12. Campaign Troubleshooting 8. Client Management checklists 13. Advanced Optimization VALUE: $2,600 14. AdEspresso Advanced Automation Price: $997 VALUE: $2,000 FB Ads University: FB Ads University: Price: $697 (Or $359 X 3) 4 Months FREE 6 Months FREE (Or $189 X 6) (Or $189 X 4)
This Bundle and Free Trial Expires in 5 Days
60-Day Refund 100% GUARANTEED No Questions Asked www.DominateWebMedia.com/Special
10 Days Later…
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