AACS AACS Managed Copy Managed Copy Status Update Status Update And Implementation And Implementation Considerations Considerations
Topics Topics Antitrust Reminder Antitrust Reminder Support Overview Support Overview Timeline Timeline What is Managed Copy? What is Managed Copy? Managed Copy – Consumer View Managed Copy – Consumer View Managed Copy Authorization Server Managed Copy Authorization Server Managed Copy – System Overview Managed Copy – System Overview Content Owner Responsibilities Content Owner Responsibilities Outputs Not Specifically Described on Table C1 Outputs Not Specifically Described on Table C1 Serialization/Coupons Serialization/Coupons MCAS Administrative Transactions MCAS Administrative Transactions Managed Copy Menuing & Messaging Managed Copy Menuing & Messaging Managed Copy Labeling & Promotion Managed Copy Labeling & Promotion Device Manufacturer Responsibilities Device Manufacturer Responsibilities AACS Default MCAS Fees AACS Default MCAS Fees 2 2
Antitrust Reminder During the outreach sessions, competitors will be interacting There should be no discussion of: – Business strategies – Marketing plans – Pricing – Etc This applies to the formal meetings and any side discussions
Support Planned Industry meetings Information sessions Training sessions Compatibility Workshops Batch offer entry tools Test system Management sessions and demo at CES
Timeline Start: Q3 2011 US Launch: Q1/Q2 2012 Testing Testing Development and Support Staffing Go-Live Readiness Development and Support Staffing Go-Live Readiness (Training) (Training) Compatibility Today Workshops Training and operations workshops with AACS, Content Owners and Manufacturers 5
What is a Managed Copy Managed Copy – Managed Copy is a mandatory feature included in the AACS Specification that allows consumers to make personal copies of discs protected with AACS – At a minimum, Managed Copy requires studios and other content owners to authorize consumers to make one copy up to full resolution of Blu-ray discs that they purchase – This mandatory feature is a requirement per the final AACS licensing agreement – Each Managed Copy is protected by an MCOT (Managed Copy Output Technology) that is approved by AACS and listed in the AACS Compliance Rules – Any title released after the final license agreement (12/4/2009) came into force is subject to the Managed Copy obligation 6
What is Managed Copy? What is Managed Copy? COPY : The ability for a consumer to make an authorized : The ability for a consumer to make an authorized COPY copy of a movie from an AACS-protected optical disc to copy of a movie from an AACS-protected optical disc to other devices/media selected by the consumer other devices/media selected by the consumer MANAGED : The copy is made by a Managed Copy : The copy is made by a Managed Copy MANAGED Machine to an approved copy protection technology Machine to an approved copy protection technology – Requires Internet connection to authorize copy from a Managed Copy Requires Internet connection to authorize copy from a Managed Copy Authorization Server (“MCAS”) Authorization Server (“MCAS”) – Content owner sets price, number of copies Content owner sets price, number of copies – Discs meeting the Managed Copy obligation can use the Trusted Source Discs meeting the Managed Copy obligation can use the Trusted Source Watermark Watermark – Approved MCOTs allow for copying to digital files, flash memory cards or Approved MCOTs allow for copying to digital files, flash memory cards or optical disks optical disks 7 7
What is Managed Copy? (cont.) What is Managed Copy? (cont.) All discs published after December 4, 2009, All discs published after December 4, 2009, under the Final Agreements are obligated to under the Final Agreements are obligated to allow a copy, but there are exceptions allow a copy, but there are exceptions When IP rights are “at issue” When IP rights are “at issue” Rental discs Rental discs Non-commercial discs ( Non-commercial discs ( e.g., e.g., screeners) screeners) Required offer must allow copy at any Required offer must allow copy at any resolution supported by the Managed Copy resolution supported by the Managed Copy Machine across the range from a minimum Machine across the range from a minimum defined resolution to full resolution of the defined resolution to full resolution of the original original 8 8
What is Managed Copy? (cont.) What is Managed Copy? (cont.) Discs with the Copy ControI Information (CCI) set to “Copy One Generation” or “Encryption Plus Non-assertion (EPN)” are not subject to the Managed Copy obligation. Note: Only BD ROM discs set with CCI set to “Copy Never” may use the Trusted Source Watermark.
What is Managed Copy? (cont.) What is Managed Copy? (cont.) AACS LA has approved the following content protection AACS LA has approved the following content protection technologies, into any one of which (as selected by the technologies, into any one of which (as selected by the consumer) content owners will be required to allow at consumer) content owners will be required to allow at least one copy (no obligation for more) of the content on least one copy (no obligation for more) of the content on the optical disc: the optical disc: AACS Prepared Video (BD-R/RE) AACS Prepared Video (BD-R/RE) “ “Bit-for-bit” copying requires BDA approval Bit-for-bit” copying requires BDA approval AACS Recordable for BD-R/RE (under discussion) AACS Recordable for BD-R/RE (under discussion) Bound Copy Method ( Bound Copy Method ( e.g. e.g. , Hard Disk Drive) , Hard Disk Drive) Subject to AACS LA registration/approval Subject to AACS LA registration/approval CPRM (SD Card, DVD-R/RW/RAM) CPRM (SD Card, DVD-R/RW/RAM) WM-DRM /PlayReady ( WM-DRM /PlayReady ( e.g. e.g. , PCs, portable players) , PCs, portable players) MG-R (MemoryStick) MG-R (MemoryStick) Others may be added through an established processes Others may be added through an established processes 10 10
Managed Copy – Consumer View Managed Copy – Consumer View Computer Consumer Electronics device Set top box Authorization Game console Server Managed 2. Authorization Copy Request Disc 1. Insert disc Managed with URL Authorization 3. If OK, present offers Copy Service Machine 4. Selected offer and any transaction info 5. Authorize copy 6. Managed Copy Computers, portable players, recordable optical disc, hard drive in a CE player (such as a “jukebox”),solid state memory, automotive systems, etc 11 11
Managed Copy Authorization Service Managed Copy Authorization Service “MCAS” = Managed Copy Authorization Service MCAS” = Managed Copy Authorization Service “ AACS LA will operate an MCAS enabling basic Managed Copy AACS LA will operate an MCAS enabling basic Managed Copy offers, including basic pricing models and for serialized or coupon offers, including basic pricing models and for serialized or coupon discs, the ability to limit the number of copies ( often referred to as discs, the ability to limit the number of copies ( often referred to as the defaut MCAS) the defaut MCAS) Content Companies and other Licensees may launch their own Content Companies and other Licensees may launch their own MCAS that can provide additional functionality MCAS that can provide additional functionality – Requires execution of Online Service Provider Agreement (“OSPA”), now available Requires execution of Online Service Provider Agreement (“OSPA”), now available Upon the Managed Copy Sunrise (anticipated Q1 2012), the actual Upon the Managed Copy Sunrise (anticipated Q1 2012), the actual obligation to offer Managed Copies commences, and all discs obligation to offer Managed Copies commences, and all discs (subject to noted exceptions) produced under Final Agreement (after (subject to noted exceptions) produced under Final Agreement (after Dec 4, 2009) must offer a Managed Copy Dec 4, 2009) must offer a Managed Copy – Roll out will be on a geographical basis, starting with the US Roll out will be on a geographical basis, starting with the US – Offer information must be populated on relevant server by this date. Offer information must be populated on relevant server by this date. Testing will be conducted with Content Companies and Managed Testing will be conducted with Content Companies and Managed Copy Machine manufacturers prior to launch Copy Machine manufacturers prior to launch 12 12 – BD CPG chair compiling list of interested companies BD CPG chair compiling list of interested companies
Managed Copy – System Overview Managed Copy – System Overview Content 1. AACS C.P. Agreement AACS Participant/ 2. Content Certificates Provider Disc 10. Reporting AACS Admin Production Interface Arrangements 3. C.P. Account C.P. Setup and updates Licensed Administrative Content Optical Interface Producer Disc 4. Offer Loading 5. Disc Serialization And Updating Or coupon Data 6. Offer Selection M. C. Authorization 7. Response 7a. Payment Consumer Service 8. Copy Authorization Managed Copy Machine (MCM) 7b. Merchant Acc’t Deposit Credit Card Payment Statement MCAS Merchant Gateway Accounts 13 13
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