A TALK BY ME FOR AWESOME PEOPLE LIKE YOU Designing Happiness - - PowerPoint PPT Presentation

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A TALK BY ME FOR AWESOME PEOPLE LIKE YOU Designing Happiness - - PowerPoint PPT Presentation

Oct 28, 2022 206 likes •922 views

30 30 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU Designing Happiness Presentation by: Vince Baskerville | Mobile Product Manager Lithium Technologies reach engage create infuse customers anywhere on existing networks a content hub across the

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A TALK BY ME FOR AWESOME PEOPLE LIKE YOU

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Designing Happiness

Presentation by: Vince Baskerville | Mobile Product Manager

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engage

  • n existing networks

reach

customers anywhere

infuse

across the enterprise

create

a content hub

communities

vibrant & connected uniquely-branded engagement

mobile

experience continuity modern device capabilities

developer nation

enable more innovation developer outreach & support

social web

self-service customer care globalized integrations analytics

social intelligence

insights performance

Lithium Technologies

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what exactly is happiness

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vince baskerville | @whoisvince

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vince baskerville | @whoisvince

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vince baskerville | @whoisvince

it’s co-dependent on your current situation. So..... how do you design for something that’s constantly changing?

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vince baskerville | @whoisvince

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FUNCTIONAL RELIABLE ACHIEV ABLE USABLE PL EA SU RE AB LE

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vince baskerville | @whoisvince

FUNCTIONAL RELIABLE ACHIE VABL E USABLE

PL EA SU RE AB LE

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vince baskerville | @whoisvince

CLEAR MAILBOX FLY DELTA

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design for

  • pposable

thumbs

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vince baskerville | @whoisvince

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not baby fingers

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actual fingers accommodating for the taps & drags of our clumsy fingers & thumbs

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44px

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vince baskerville | @whoisvince

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tablets & the in-between smartphone things

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rocket science? no....

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  • ne-

thousand little things

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vs.

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context matters

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the device wars

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throughout the design process, our work should be situated in the context where it will be used

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wells fargo

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my bank is mobile too, but doesn’t make me happy. I expect it.

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context matters

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simple & usable is always a great start, but there’s still more that can be achieved as your audience grows*

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TRIPLINGO

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give users what they need

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not what they ask for

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  • bserve problems & listen

to the questions that our users are asking

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vince baskerville | @whoisvince

unlike page view metrics, (visitors, returning visitors, & conversions), nothing instantly tells you what you need to know.

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vince baskerville | @whoisvince

4 simple yet powerful reasons why metrics & user data are invaluable

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  • 1. having data solves arguments. it

removes opinions from fact; either it’s true or not

  • 2. data helps improve your intuition
  • 3. data shows you how to increase

conversions

  • 4. investors / clients / stakeholders love

data

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build a product; not features

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vince baskerville | @whoisvince

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gradually expose the depth

  • f your product
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90/10 rule

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what great aesthetics can’t do

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design supports the strategy, promotes the product which is built by your team & lead by a strong vision

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GOOGLE+ VINE COLOR

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engagement loads

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vince baskerville | @whoisvince

1.cognitive 2.visual 3.motor

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cognitive loads are the *most expensive* — take lots of human energy while motor loads are the least expensive

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when you lower all the loads you are also lowering engagement & entertainment

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“The constraints in mobile devices force us to focus on what really matters emphasize the most valuable parts [..] not just the parts of our offering we think ‘make sense.”

  • LUKE WROBLEWSKI
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vince baskerville | @whoisvince

danke

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