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A TALK BY ME FOR AWESOME PEOPLE LIKE YOU Designing Happiness - PowerPoint PPT Presentation

Oct 28, 2022 •206 likes •915 views

30 30 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU Designing Happiness Presentation by: Vince Baskerville | Mobile Product Manager Lithium Technologies reach engage create infuse customers anywhere on existing networks a content hub across the

  1. 30 30 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU

  2. Designing Happiness Presentation by: Vince Baskerville | Mobile Product Manager

  3. Lithium Technologies reach engage create infuse customers anywhere on existing networks a content hub across the enterprise social web communities mobile developer nation vibrant & connected self-service experience continuity enable more innovation customer care uniquely-branded globalized modern device developer outreach & engagement integrations capabilities support analytics insights social intelligence performance

  5. what exactly is happiness

  6. vince baskerville | @whoisvince

  7. vince baskerville | @whoisvince

  8. it’s co-dependent on your current situation. So..... how do you design for something that’s constantly changing? vince baskerville | @whoisvince

  9. vince baskerville | @whoisvince

  10. vince baskerville | @whoisvince

  11. PL EA ACHIEV SU FUNCTIONAL RELIABLE USABLE ABLE RE AB LE vince baskerville | @whoisvince

  12. PL EA ACHIE SU VABL FUNCTIONAL RELIABLE USABLE RE E AB LE vince baskerville | @whoisvince

  13. MAILBOX CLEAR FLY DELTA vince baskerville | @whoisvince

  14. design for opposable thumbs

  15. vince baskerville | @whoisvince

  16. not baby fingers vince baskerville | @whoisvince

  17. actual fingers accommodating for the taps & drags of our clumsy fingers & thumbs vince baskerville | @whoisvince

  18. 44px vince baskerville | @whoisvince

  19. vince baskerville | @whoisvince

  20. tablets & the in - between smartphone things vince baskerville | @whoisvince

  21. rocket science? no.... vince baskerville | @whoisvince

  22. one- thousand little things

  23. vs. vince baskerville | @whoisvince

  24. vince baskerville | @whoisvince

  25. context matters vince baskerville | @whoisvince

  26. the device wars vince baskerville | @whoisvince

  27. vince baskerville | @whoisvince

  28. vince baskerville | @whoisvince

  29. vince baskerville | @whoisvince

  30. vince baskerville | @whoisvince

  31. vince baskerville | @whoisvince

  32. vince baskerville | @whoisvince

  33. throughout the design process, our work should be situated in the context where it will be used vince baskerville | @whoisvince

  34. vince baskerville | @whoisvince

  35. vince baskerville | @whoisvince

  36. wells fargo vince baskerville | @whoisvince

  37. vince baskerville | @whoisvince

  38. vince baskerville | @whoisvince

  39. my bank is mobile too, but doesn’t make me happy. I expect it. vince baskerville | @whoisvince

  40. vince baskerville | @whoisvince

  41. context matters vince baskerville | @whoisvince

  42. simple & usable is always a great start, but there’s still more that can be achieved as your audience grows* vince baskerville | @whoisvince

  43. TRIPLINGO vince baskerville | @whoisvince

  44. give users what they need

  45. not what they ask for vince baskerville | @whoisvince

  46. observe problems & listen to the questions that our users are asking vince baskerville | @whoisvince

  47. unlike page view metrics, ( visitors, returning visitors, & conversions ) , nothing instantly tells you what you need to know. vince baskerville | @whoisvince

  48. 4 simple yet powerful reasons why metrics & user data are invaluable vince baskerville | @whoisvince

  49. 1. having data solves arguments. it removes opinions from fact; either it’s true or not 2. data helps improve your intuition 3. data shows you how to increase conversions 4. investors / clients / stakeholders love data

  50. build a product; not features

  51. vince baskerville | @whoisvince

  52. gradually expose the depth of your product vince baskerville | @whoisvince

  53. vince baskerville | @whoisvince

  54. vince baskerville | @whoisvince

  55. vince baskerville | @whoisvince

  56. 90/10 rule vince baskerville | @whoisvince

  57. what great aesthetics can’t do

  58. design supports the strategy, promotes the product which is built by your team & lead by a strong vision vince baskerville | @whoisvince

  59. vince baskerville | @whoisvince

  60. VINE GOOGLE+ COLOR vince baskerville | @whoisvince

  61. engagement loads

  62. 1.cognitive 2.visual 3.motor vince baskerville | @whoisvince

  63. cognitive loads are the *most expensive* — take lots of human energy while motor loads are the least expensive vince baskerville | @whoisvince

  64. vince baskerville | @whoisvince

  65. vince baskerville | @whoisvince

  66. vince baskerville | @whoisvince

  67. when you lower all the loads you are also lowering engagement & entertainment vince baskerville | @whoisvince

  68. “The constraints in mobile devices force us to focus on what really matters emphasize the most valuable parts [..] not just the parts of our o ff ering we think ‘make sense.” - LUKE WROBLEWSKI vince baskerville | @whoisvince

  69. danke vince baskerville | @whoisvince

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