*A Primary Market Area or PMA is the immediate area - PowerPoint PPT Presentation

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→ *A Primary Market Area or PMA is the immediate area surrounding the study area for goods, services, and other factors. Here, the PMA is a 20-minute drive time contour from downtown Kennett Square.

PMA $99.9 .9K County $88 88.6 .6K Borough $58.2K No H.S. S. Diplo ploma

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S W What local assets make us unique? What local hurdles do we need to overcome? W eaknesses S trengths NEGATIVE POSITIVE O pportunities T hreats O What opportunities can we better leverage? What obstacles do we need to navigate? T

S What local assets make us unique? What local hurdles do we need to overcome? W S trengths P W eaknesses ▪ Mushroom Capital of the World ▪ Longwood Gardens as local asset and regional attraction ▪ Natural resources, open spaces, park/trails and recreational activities ▪ New residents unaware of Mushroom industry ▪ Safe tight-knit community with small town character ▪ Incomplete sidewalk/trails network ▪ Larger corporate employers (Exelon, Genesis Healthcare, and Chatham Financial) ▪ Lack of sufficient parking spaces ▪ Schools and high educational attainment levels among adult residents ▪ Traffic and lack of meaningful public transit into/out of town ▪ Large share of relatively affluent households, locally and regionally ▪ Lack of a sufficient supply of affordable housing stock ▪ Unique Main Street, and small service shops and restaurants ▪ Little support for entrepreneurs and startups ▪ Close proximity to cultural and heritage tourist sites in region ▪ Local real property tax rate ▪ Vicinity to higher educational institutions and library ▪ Local zoning process ▪ Proximity to Philadelphia and major Delaware cities NEGATIVE POSITIVE ▪ Existing multi-municipal partnership between township and borough ▪ Diversity of people living in Kennett Square LONGWOOD O pportunities GARDENS T hreats ▪ Mushroom industry as regional attraction ▪ New partnerships with Longwood Gardens ▪ National Vulcanized Fiber (NVF) development site ▪ High cost of living in region ▪ Proximity to Philadelphia and major Delaware cities ▪ Consolidation/downsizing of DuPont facilities ▪ Growing Latino population ▪ Mushroom industry’s workforce housing needs ▪ Young millennials and retiring baby boomers ▪ Lack of a sufficient supply of quality affordable housing stock ▪ Prospective entrepreneurs currently living in the area ▪ Increase in number of households falling below poverty line ▪ Retail, restaurants, entertainment opportunities ▪ Lack of meaningful public transit into/out of town ▪ Collaboration between schools and new housing ▪ Sprawl/lack of coordinated development policies ▪ New multi-municipal partnership between township and borough ▪ Educate about existing public transit opportunities (SCCOOT, Uber) O What opportunities can we better leverage? What obstacles do we need to navigate? T

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