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*A Primary Market Area or PMA is the immediate area - - PowerPoint PPT Presentation
*A Primary Market Area or PMA is the immediate area - - PowerPoint PPT Presentation
*A Primary Market Area or PMA is the immediate area surrounding the study area for goods, services, and other factors. Here, the PMA is a 20-minute drive time contour from downtown Kennett Square. PMA $99.9 .9K County
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*A Primary Market Area or PMA is the immediate area surrounding the study area for goods, services, and other factors. Here, the PMA is a 20-minute drive time contour from downtown Kennett Square.
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PMA
$99.9 .9K
Borough
$58.2K
County
$88 88.6 .6K
No H.S.
- S. Diplo
ploma
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S
What local assets make us unique? What local hurdles do we need to overcome?
W
POSITIVE
Strengths Weaknesses
NEGATIVE
Opportunities Threats
O What opportunities can we better leverage?
What obstacles do we need to navigate?
T
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S What local assets make us unique? What local hurdles do we need to overcome? W POSITIVE
Strengths
▪ Mushroom Capital of the World ▪ Longwood Gardens as local asset and regional attraction ▪ Natural resources, open spaces, park/trails and recreational activities ▪ Safe tight-knit community with small town character ▪ Larger corporate employers (Exelon, Genesis Healthcare, and Chatham Financial) ▪ Schools and high educational attainment levels among adult residents ▪ Large share of relatively affluent households, locally and regionally ▪ Unique Main Street, and small service shops and restaurants ▪ Close proximity to cultural and heritage tourist sites in region ▪ Vicinity to higher educational institutions and library ▪ Proximity to Philadelphia and major Delaware cities ▪ Existing multi-municipal partnership between township and borough ▪ Diversity of people living in Kennett Square
Weaknesses
▪ New residents unaware of Mushroom industry ▪ Incomplete sidewalk/trails network ▪ Lack of sufficient parking spaces ▪ Traffic and lack of meaningful public transit into/out of town ▪ Lack of a sufficient supply of affordable housing stock ▪ Little support for entrepreneurs and startups ▪ Local real property tax rate ▪ Local zoning process NEGATIVE
Opportunities
▪ Mushroom industry as regional attraction ▪ New partnerships with Longwood Gardens ▪ National Vulcanized Fiber (NVF) development site ▪ Proximity to Philadelphia and major Delaware cities ▪ Growing Latino population ▪ Young millennials and retiring baby boomers ▪ Prospective entrepreneurs currently living in the area ▪ Retail, restaurants, entertainment opportunities ▪ Collaboration between schools and new housing ▪ New multi-municipal partnership between township and borough ▪ Educate about existing public transit opportunities (SCCOOT, Uber)
Threats
▪ High cost of living in region ▪ Consolidation/downsizing of DuPont facilities ▪ Mushroom industry’s workforce housing needs ▪ Lack of a sufficient supply of quality affordable housing stock ▪ Increase in number of households falling below poverty line ▪ Lack of meaningful public transit into/out of town ▪ Sprawl/lack of coordinated development policies O What opportunities can we better leverage? What obstacles do we need to navigate? T
P
LONGWOOD GARDENS
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