A Predictable, Repeatable Print -On- Demand Business Model PODGold - - PowerPoint PPT Presentation

A Predictable, Repeatable ‘Print-On-Demand’ Business Model

PODGold Business Model Overview

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PODGold is an ecommerce business model for producing niche-based

• on
• n-

stores that leverage social media for traffic & sales.

PODGold In Action

PODGold is a repeatable step-by by-step process for producing successful stores.

The Process

The four phases of building a successful PODGold business:

Brainstorm C reate C

• nfigure

Market

Choosing your niche, topic, or store focus is this single biggest factor in determining the likelihood of success

1) Niche Selection

Designs must resonate with your market and look good though they artistic masterpieces.

2) Product Design

Shopify store configuration is straightforward and formulaic, duplicating a setup that has already been highly optimized.

3) Store Setup

Traffic & sales are generated using free (passive) social media, paid social media (advertising), or a combination

• f both free & paid.

4) Social Media

Niche Selection

Brainstorm Selecting your niche is the most important part of the process.

• Clearly definable
• Strong identification
• Reachable through social media

Niche Selection

Brainstorm: Tools

• Shopify Exchange (exchangemarketplace.com)
• Social Media Pinterest, Instagram
• Reddit, Ebay, Amazon (categories, books &

magazines)

• Keyword Research & Google
• Art & POD sites

Product Design

Create

7

none - by a 10 year old:

• Simple is good.
• Text is good.

Product Design

Create: Tools

• Graphics Layout & Design Apps

 Paint.net  Pixlr.com  PowerPoint  Etc

• Fiverr

Store Setup

Configure

• of-the-
• A good theme.
• Payment processor.
• A few free apps.
• Y
• ur products.

Social Media

Market The primary drivers for online sales are:

• Social media
• Search
• Shopping portals (Amazon, etc.)
• Referrals (friends & family, social circle)

Social Media

Marketing Tools

• Social media, passive (free), and optionally paid:

 Pinterest  Instagram  Facebook  Twitter

• Social media tools:

 Social media scheduler (Buffer or similar)  PlaceIt  Canva or similar

Moving Forward: Brainstorming

Y

• ur goal: break out of the box of limited thinking and

pre-conceived notions.

.

Best method: browse, search, and browse some more.

.

 Shopify Ex

Exchange (exchangemarketplace.com)

 Touch Of Modern (touchofmodern.com/art)  Reddit (reddit.com)  AllPosters (allposters.com)  Zazzle (za

zazzle.com)

 Creative Commons (creativecommons.org)

.

 Pinterest (search pinterest.com)  Instagram (search instagram.com)  Amazon (search: categories, magazines, books)  Wikipedia (search: list of hobbies, crafts, etc.)  Public Domain (search categories, libraries) 