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A New GENERATION
- f Certified
Moderator:
Bill Zadeits
Executive Publisher Auto Remarketing Presenter:
Dave Stevenson
Regional Sales Manager National Auto Care/CarMark
A New GENERATION of Certified Moderator: Presenter: Bill Zadeits - - PowerPoint PPT Presentation
A New GENERATION of Certified Moderator: Presenter: Bill Zadeits - - PowerPoint PPT Presentation
A New GENERATION of Certified Moderator: Presenter: Bill Zadeits Dave Stevenson Executive Publisher Regional Sales Manager Auto Remarketing National Auto Care/CarMark What is Certified? A certified used-vehicle has been put through a
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What is Certified?
A certified used-vehicle has been put through a
rigorous inspection
- f its mechanical functions and qualifies for a limited warranty.
Upon sale of the certified vehicle, the buyer is provided with a
limited warranty at no cost.
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2.08 1.13
Certified Sales Today
million CPO cars sold in 2013 (Autodata Corp.) million CPO units sold in first half of 2014 (Autodata Corp.)
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And Demand is Growing
2,082,855 4,000,000
500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000
2013 (actual) 2016 (projected)
Source: Manheim SLIDE 6
CPO Value Proposition
Faster Inventory Turns
Higher Profits Per Vehicle
Higher F&I Profits
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CPO cars turned twice as fast
CPO Profits and Turns
Consumers are willing to pay as much as
$3,000 more
for a certified car vs. a non-certified. (NADA Used Car Guide) as non-certified in 2013 and the first half of 2014. (CNW)
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CPO Value Proposition
Non-CPO Vehicles CPO Vehicles Advantage Vehicles in Stock 50 50 Turns/Year 6.18 13.52 Twice as many turns/year Total Sold/Year 309 676 367 additional vehicles sold Gross Vehicle Profit/Year $618,000** $2,028,000*** $1,410,000 additional profit F&I Advantage**** $216,300 $473,200 $256,900 additional profit Total Annual Profit $834,300 $2,501,200 $1,666,900 additional profit
*Assumes national averages comparing certified to used-car sales; individual dealerships may vary; no assurance of performance; chart for illustrative purposes only **Assumes $2,000 average profit times 6.18 turns/year ***Assumes $3,000 average profit (certified vehicles average higher gross profit) times 13.52 turns ****Assumes 40% VSC penetration, profit of $700 per VSC contract SLIDE 9
Are you certifying all of the cars you can?
Franchise dealers: Do you have a program to certify vehicles not eligible for your manufacturer’s CPO program? Independent dealers: Do you have a nationally recognized program to certify your vehicles?
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Enter …
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Who is CarMark?
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Why CarMark?
- Certify 10 model years, all makes and models
- Certify vehicles up to 100,000 miles
- Dealers choose from flexible terms (3/3, 6/6, or 12/12)
- Dealers choose comprehensive or powertrain coverage
- Roadside assistance, trip interruption, towing and rental car
service are included
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Marketing Support
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Plus:
- Press release to your local media
announcing you as a new CarMark dealer
- Logos for print and digital advertising
- CarMark ad designs for dealers’ use in local
marketing efforts (dealer responsible for costs of media placement)
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Questions?
Kyle Reese
info@ carmarkcertified.com (800) 840-2567
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www.ca carma rmark rkauto tofinance.com/ m/de demo mo info@ca carma rmark rkauto tofinance ce.co com
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Questions?
Kyle Reese
info@ carmarkcertified.com (800) 840-2567
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www.autoremarketing.com
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info@ carmarkcertified.com (800) 840-2567