A HOLISTIC APPROACH TO TEXTING Dr. Blake Bedsole, Vice President - - PowerPoint PPT Presentation
A HOLISTIC APPROACH TO TEXTING Dr. Blake Bedsole, Vice President for Enrollment Management Mrs. Brandie Gibbs, Associate Director for Recruitment Arkansas Tech University INTRODUCTIONS BACKGROUND ARKANSAS TECH Regional public located in
Management
Arkansas Tech University
▪ Regional public located in Russellville, AR with a second campus in Ozark, AR ▪ 12,101 students as of Fall 2018
▪ Large percentage of first-generation and Pell eligible students ▪ 92% Arkansan
▪ 3rd largest institution in Arkansas ▪ #1 producer of STEM degrees in Arkansas ▪ #1 ranking among all state institutions for student social mobility
▪ Fall 2015 ▪ 12,054 overall ▪ 9,736 traditional students ▪ 2,318 concurrent students ▪ Fall 2018 ▪ 12,101 overall ▪ 8,899 traditional students ▪ 3,202 concurrent students ▪ Loss of 837 traditional students
(-8.5%)
▪Undergraduate Admissions ▪Financial Aid ▪Academic Advising ▪Tutoring ▪Ozark Campus ▪Registrar’s Office
▪ Inquiry communications
▪ College visit notifications ▪ Time Out for Tech (recruitment event) nudges ▪ Application nudges
▪ Application stage communications
▪ Thank you and counselor introduction ▪ Missing document notification ▪ Decision notification
▪ Admit-to-enroll
▪ Advising reminders ▪ Housing notification assist
▪Inquiry communications
▪College visit notifications ▪Time Out for Tech (recruitment event) nudges ▪Application nudges
▪Inquiry communications results:
▪ College visit notifications
▪ 19% increase in prospects gained from college visits
▪ Time Out for Tech (recruitment event) nudges
▪ 2nd largest attendance in history of event (19% larger than January 2018)
▪ Application nudges
▪ 49% increase in submitted applications
▪Application stage communications
▪Thank you and counselor introduction ▪Missing document notification ▪Decision notification
▪Application stage communications (results):
▪ Thank you and counselor introduction ▪ Missing document notification
▪ 30% increase in completed applications
▪ Decision notification
▪ 51% increase in admitted student pool
▪Admit-to-enroll
▪Advising reminders ▪Housing notification assist
▪Admit-to-enroll results:
▪Advising reminders
▪ 31% increase in entering student advising appointments
▪Housing notification assist
▪ 30% increase in new student housing applications ▪ 25% increase in new student contracts
▪Individual and group account ▪New student reminders for FAFSA completion ▪Nudges to non-FAFSA filers ▪Returning student reminders
▪55% in new FAFSA filers ▪20% increase in December packaging
▪ Incoming student advising registration nudges ▪ Introduction from freshman adviser ▪ Introduction from Student Success area ▪ Registration reminders for current students
▪34% increase in new student advising appointments ▪Lower withdrawal rate ▪3% increase for fall-spring retention rate; 1.9% increase in
freshman rate
▪11% increase in tutoring appointments
▪22% increase in applications ▪19% increase in admit pool ▪23% increase in freshman enrollment and 11%
increase in transfer enrollment