A HOLISTIC APPROACH TO TEXTING Dr. Blake Bedsole, Vice President - PowerPoint PPT Presentation

A HOLISTIC APPROACH TO TEXTING Dr. Blake Bedsole, Vice President for Enrollment Management Mrs. Brandie Gibbs, Associate Director for Recruitment Arkansas Tech University

INTRODUCTIONS

BACKGROUND

ARKANSAS TECH ▪ Regional public located in Russellville, AR with a second campus in Ozark, AR ▪ 12,101 students as of Fall 2018 ▪ Large percentage of first-generation and Pell eligible students ▪ 92% Arkansan ▪ 3 rd largest institution in Arkansas ▪ #1 producer of STEM degrees in Arkansas ▪ #1 ranking among all state institutions for student social mobility

ENROLLMENT HISTORY ▪ Fall 2015 ▪ Fall 2018 ▪ 12,054 overall ▪ 12,101 overall ▪ 9,736 traditional students ▪ 8,899 traditional students ▪ 2,318 concurrent students ▪ 3,202 concurrent students ▪ Loss of 837 traditional students (-8.5%)

TECHNOLOGY SUPPORT

CADENCE UNITS ▪ Undergraduate Admissions ▪ Financial Aid ▪ Academic Advising ▪ Tutoring ▪ Ozark Campus ▪ Registrar’s Office

ADMISSIONS ▪ Inquiry communications ▪ College visit notifications ▪ Time Out for Tech (recruitment event) nudges ▪ Application nudges ▪ Application stage communications ▪ Thank you and counselor introduction ▪ Missing document notification ▪ Decision notification ▪ Admit-to-enroll ▪ Advising reminders ▪ Housing notification assist

ADMISSIONS ▪ Inquiry communications ▪ College visit notifications ▪ Time Out for Tech (recruitment event) nudges ▪ Application nudges

ADMISSIONS ▪ Inquiry communications results: ▪ College visit notifications ▪ 19% increase in prospects gained from college visits ▪ Time Out for Tech (recruitment event) nudges ▪ 2 nd largest attendance in history of event (19% larger than January 2018) ▪ Application nudges ▪ 49% increase in submitted applications

ADMISSIONS ▪ Application stage communications ▪ Thank you and counselor introduction ▪ Missing document notification ▪ Decision notification

ADMISSIONS ▪ Application stage communications (results): ▪ Thank you and counselor introduction ▪ Missing document notification ▪ 30% increase in completed applications ▪ Decision notification ▪ 51% increase in admitted student pool

ADMISSIONS ▪ Admit-to-enroll ▪ Advising reminders ▪ Housing notification assist

ADMISSIONS ▪ Admit-to-enroll results: ▪ Advising reminders ▪ 31% increase in entering student advising appointments ▪ Housing notification assist ▪ 30% increase in new student housing applications ▪ 25% increase in new student contracts

FINANCIAL AID ▪ Individual and group account ▪ New student reminders for FAFSA completion ▪ Nudges to non-FAFSA filers ▪ Returning student reminders

FINANCIAL AID RESULTS ▪ 55% in new FAFSA filers ▪ 20% increase in December packaging

ACADEMIC ADVISING, TUTORING, AND REGISTRAR ▪ Incoming student advising registration nudges ▪ Introduction from freshman adviser ▪ Introduction from Student Success area ▪ Registration reminders for current students

ACADEMIC ADVISING, TUTORING, AND REGISTRAR ▪ 34% increase in new student advising appointments ▪ Lower withdrawal rate ▪ 3% increase for fall-spring retention rate; 1.9% increase in freshman rate ▪ 11% increase in tutoring appointments

OZARK CAMPUS ▪ 22% increase in applications ▪ 19% increase in admit pool ▪ 23% increase in freshman enrollment and 11% increase in transfer enrollment

BIG PICTURE RESULTS

FAVORITE CADENCE CONVERSATIONS

QUESTIONS?