A Ba la nc e d & F o c usse d Gro wth Jo urne y! Ne t De bt r - - PowerPoint PPT Presentation
A Ba la nc e d & F o c usse d Gro wth Jo urne y! Ne t De bt r - - PowerPoint PPT Presentation
A Ba la nc e d & F o c usse d Gro wth Jo urne y! Ne t De bt r e duc e d fr om $92m at 31 De c e mbe r 2015 to $41m at 31 De c e mbe r 2016. Nor malise d le ve r age r atio r e duc e d fr om 3.1 time s to 1.5 time s. Cor por ate
A Ba la nc e d & F
- c usse d Gro wth Jo urne y!
Ne t De bt r e duc e d fr
- m $92m at 31 De c e mbe r
2015 to $41m at 31 De c e mbe r 2016. Nor malise d le ve r age r atio r e duc e d fr
- m 3.1 time s to
1.5 time s. Cor por ate Bonds r e duc e d fr
- m $60m to $25m.
Buybac ks to c ontinue . F inanc ial position has absor be d and adjuste d to AUD/ USD de pr e c iation fr
- m $US1.10 to $US0.75.
Nov 2014 HOUSE WARE S Division 51% dive ste d (Joint Ve nture e sta blishe d) Ma r 2014 Dive stme nt Ac quisition Ma r 2013 Ac quisition Ac quisition Aug 2012 Ne w Ag e nc y (F ine F ra g ra nc e s) Aug 2014 Ac quisition Jul 2014 Ac quisition Apr 2014 Ne w Ag e nc y Jun 2014 Mc Phe rson’s Printing De me rg e r F e b 2012 Ac quisition Ac quisition Ac quisition Oc t 2013 Jul 2013
4
Dive r sific atio n ac hie ve d thr
- ugh ac quisitio ns, dive stme nts and ne w age nc ie s
Ma r 2016 HOUSE WARE S Division re ma ining 49% dive ste d
5
He alth We llne ss Be auty
HAPL 22% Ag e nc y 17% H,W& B 61%
- Hig h Gro wth
- Hig h De ma nd
- Hig h Ma rg ins
Ne t Sale s Contr ibution
- Our foc us is c rysta l c le ar
= T
he He alth, We llne ss & Be auty Br
ande d stable is the #1 PRIORIT Y!
- Re va mpe d te a m with a Ne w Pulse Manage me nt Sc or
e c ar d & Busine ss Inte llige nc e (BI
) c apability
- De live r balanc e d vo l. & va l. shar
e gr
- wth ac r
- ss o ur MCP He alth, We llne ss & Be auty busine ss b y r
e - launc hing our top 5 MCP T r ade mar ks
- Inc r
e ase & inve st in o ur c omme r c ial & e xe c ution fo c us via aligne d joint c ustome r busine ss plans (JBP’s) with o ur top 6 Custome r s & e nhanc e MCP ROI by 3 points
- Cour
se c or r e c t HAPL , >De bt Mgt & r e - se t foc us to initiative s tha t fit & bolste r
- ur re vise d MCP pr
- file
- I
mple me nt the E
XPORT & Inte r national busine ss mode l – suppo rting China , UK
, E U & USA fo r A’ kin,
- Dr. L
e Winn’ s a nd po te ntia lly “Ga the r By” Ho ne y
- Re a lise the Supply c hain / K
ing sg ro ve E
BIT
- ppo rtunity (+$10m) & r
e - inve st in o ur 5 x MCP Br ands
- Re tain & se le c tive ly g ro w o ur Age nc y & r
e - inve st in o ur 5 x MCP Br ands
- F
ix the NZ & Sing a po re busine ss mo de l a nd re turn to E
BI T g ro wth via sc a le
- De live r a b a la nc e d 2018 Busine ss Pla n – so lid GROWT
H assumptions ve rsus 2017L
E :
+ Ne t Sa le s, + Gro ss Co ntrib utio n, + A&P a nd + E
BI T
- 1. Business Management
- Scorecard – The environment, volume + value share , availability, pricing
comprehension, category segments, competition Key customers & consumer engagement Top Project Management Dashboard
- Business Intelligence Model launch
Risk management – range reviews, supplier constraints, currency, commodity price increases
2017
- 2. Winning plans for A'kin, Dr LeWinn’s & Multix
Big Bet, brand priorities integrated across KAMS / Channels, Joint Business Plan calendars Restaging: Manicare, Swisspers & Lady Jane
- 3. Course Correct HAPL + H,W & B targets
Complete Honey JV Business Case
- 4. Capabilities Enhancement
Innovation Model / R & D Roadmap Sales Gap Analysis HR Step Change Plan IT + Data upgrade supporting the BI model & Scorecard
- 5. Execute Export Model
- 6. Geographic Step Change plan
NZ SG
- 7. Investment Profiles / ROI’s
A+P to 5 MCP Trade Marks KAM Trading Terms for top 6 customer
- 8. Kingsgrove Optimisation Plan
2018 J J A S O N D J F M A M J J A S O N D
Busine ss Manage me nt Winning Plans HAPL H, W & B T ar ge ts
Ho ne y JV
Capability E nhanc e me nts
Sa le s HR IT R & D Bra nd Re sta g ing Sc o re c a rd E ng a g e me nt Pro je c t BI Mo de l Risk
E xpor t Mode l Ge ogr aphic Plans Inve stme nt
T ra de Ma rks Custo me rs
KG Plan
L aur e nc e Mc Alliste r
Ma na g ing Dire c to r
Paul Withe r idge
CF O
David Smith
Busine ss De ve lo pme nt Dire c to r
Br e tt Owe r s
Ne w Bus. Co mme rc ia l F ina nc e Dire c to r
Sar ah T ully
HR Dire c to r
L
- r
i Pir
- zzi
Na tio na l Ac c o unts & E xpo rt Dire c to r
Byr
- n
Stone
F ie ld Sa le s Dire c to r
Donna Chan
Ma rke ting Dire c to r
Mar y Pe ar c e
R& D Dire c to r
Mar k Br ady
Supply Cha in Dire c to r
Sammy Chan
MD MCP Ho ng Ko ng
John Ce r e sa
GM HAPL
Re be c c a Wake fie ld
E xe c utive Assista nt
32% o f re ve nue
10
He alth We llne ss Be auty
HAPL 22% Ag e nc y 17% H,W& B 61%
- Hig h Gro wth
- Hig h De ma nd
- Hig h Ma rg ins
Ne t Sale s Contr ibution
11
- T
he # 1 Co sme c utic a l b ra nd
- E
xpe rts in Anti-Ag e ing
- Curre ntly la unc hing ne w pre stig e pa c ka g ing
- We a re pa ssio na te a b o ut a ddre ssing skin c o nc e rns
fo r wo me n o f a ll a g e s
- I
nc re a se d R&D inve stme nt a llo ws us to
−
Wo rk with o ur g lo b a l supplie rs o n c o ntinue d le a ding e dg e inno va tio n tha t de live rs re a l re sults
- Our Dr. L
e Winn’ s 'Ma ste rb ra nd' c a mpa ig n fe a turing Anna Ba mfo rd is a iming a t
−
ta rg e ting the yo ung e r c o nsume r 25+; a nd
−
a ttra c ting ne w use rs to Dr. L e Winn's b ra nd
- Our ne w Dr. L
e Winn’ s we b site de live rs inc re a se c o nsume r e ng a g e me nt.
Mode r n and Pr e stigious
INTRO D UC ING
ETERNA L YO UTH
FO UR N EW PRO DUC TS LA UN C HIN G M A Y 2 0 1 7
13
14
- One Glo b a l A'kin Ha irc a re a nd Skinc a re
Bra nd
- Ne w hig hly a ppe a ling na tura l, c o nte mpo ra ry
pa c ka g ing
- I
nno va to r in Na tura l with pure , a uthe ntic , e ffic a c io us pro duc ts suc h a s
– Co c o nut Wa te r & Gre e n T
e a Hydra tio n Ra ng e
– Ro se hip + Vita min C – Na tura l Dry Sha mpo o (Ba mb o o )
- T
ra nsfo rm A’ kin with a ne w po sitio ning & purpo se
- Ne w b ra nd c a mpa ig n a nd me rc ha ndising
- Ne w we b site e ng a g ing o ur c o nsume rs
Re launc h
NPD, Visua l I de ntity a nd Cre a tive
16
- Distrib utio n e xpa nsio n in supe rma rke ts
- Ma inta in lo ya lists whilst a ttra c ting
yo ung e r c o nsume rs via Gla m inno va tio n & e ng a g e me nt
- Gla m g ro wing a t +23%* with 98k
F a c e b o o k fa ns
- Ava ila b le to purc ha se o n-line
- E
xc iting inno va tio ns in hig h g ro wth se g me nts
- Ca twa lk tre nds, Ce le b rity e ndo rse me nt,
F a shio n c o lla b o ra tio ns
- Co lla b o ra tio n with L
iz K e lsh inc lude s
- nline tuto ria ls using the Ma nic a re b rush
ra ng e
17
18
- Co nve rt hig h b ra nd a wa re ne ss
into stro ng g ro wth thro ug h:
– Distrib utio n e xpa nsio n in
supe rma rke ts a nd e c o mme rc e
- Co nte mpo rise L
a dy Ja yne b ra nd thro ug h pa c ka g ing re la unc h a nd diffe re ntia te d inno va tio n
19
WI P
L ADY JAYNE RE INVE NT ION
CURRE NT PACKAGING NE W L OOK (E SSE NT IAL S RANGE ) NE W L OOK PRO RANGE
L ADY JAYNE NE W E SSE NT IAL S BRUSH PACKAGING- IMPROVE D AISL E NAVIGAT ION INT E GRAT ING SHOPPE R NE E DS
Brush Ro ta tio n Bristle a nd Be ne fit F
- c us
Be ne fit Drive n d e sc ripto r (Pro b le m/ So lutio n)
Ne w Ic onic Br and Pac kaging Ide ntity
23
24
- K
e y initia tive s b e ing :
–
Co ntinue d fo c us o n c o st e ffic ie nc ie s a nd sha re d syne rg ie s with the Austra lia n b usine ss.
–
Se c uring a g e nc y b usine ss with ta rg e t re ve nue o f $1m o r g re a te r i.e . E vo lu
–
Driving o ur c o re b usine ss thro ug h c o lla b o ra tio n with o ur ke y c usto me rs i.e . Gre e n Cro ss He a lth Jo int Busine ss Pla nning
–
Ha ving a hig h pe rfo rming a nd e ng a g e d te a m e mpo we re d to ma ke q uic k de c isio ns
King sg r
- ve Wa r
e house - T
- ta l c a pa c ity 12,500 pa lle t spa c e s
Ja n 2015 - 200 spa c e s a va ila b le 99% full – 1% spa c e a va ila b le ($43mil Sto c k ho lding s) Ja n 2017 - 6000 spa c e s a va ila b le – 48% c a pa c ity o ppo rtunity ($28mil Sto c k ho lding )
35% r e duc tion in wor king c apital ove r 2 ye ar s by Impr
- ving inve ntor
y e ffic ie nc y & Supply Chain manage me nt
Hit r ate s Jan 2015 - Ave hits pe r o pe ra to r pe r d a y – 1000 hits Jan 2017 - Ave hits pe r o pe ra to r pe r d a y – 1200 hits
20% inc r e ase in pic k e ffic ie nc y ove r 2 ye ar s by impr
- ving pic k line manage me nt
SKU Rationalisation Jan 2015 - Numb e r o f a c tive SK
Us - 1600 SK Us
Jan 2017 - Numb e r o f a c tive SK
Us - 1100 SK Us
32% r e duc tion in ac tive SKUs – e liminating the tail, e liminating non valuable wor k
25
Co untr y Par tne r T ar ge t / Sign Date
Austra lia Re ne we d De c e mb e r 2016 Sing a po re WIP Qtr 2 2017 Ne w Ze a la nd Ja nua ry 2017 Austra lia Re ne we d F e b 17 to April 18 Sing a po re T e rmina te d c urre nt distrib uto r a nd will tra nsfe r distrib utio n to MCP Ja nua ry 17 Austra lia E xpa nding ra ng ing with Austra lia ; a nd inc re a sing te rrito rie s to Sing a po re a nd Ne w Ze a la nd WIP Qtr 2 2017 Austra lia / NZ Re ne we d Qtr 1, 2017
26
27
18% o f re ve nue
28
Global Performance
1 Karen Murrell lipstick sold every 9.6 seconds 9000 lipsticks sold every day
$44M in annual RSV
Current Global Distribution Majority of Karen Murrell Lipsticks are sold through the China market
Recent Mintel research shows that lip colour remains the fastest growing colour cosmetics subcategory in China, with 3 in 4 women saying they use lip colour as part of their everyday makeup routine. 1
1. http:/ / b lo g .c hina b e a utye xpo .c o m/
3 unit Gift Se t Sta rte r Po ut Pa c k - 6 units
Gifting
K e yc ha in Gift Se t Co sme tic Ba g Gift Se t
Alpe c in is ra ng e d in Woolworths (1 Sku), Che mist Wa re house & Pric e line 3 sku’s, Inde pe nde nt Pha rma c y (ma inly via Symbion) Mc Phe rson’s ta ke ove r Groc e ry distribution from Ma y a nd Pha rma c y Cha nne l distribution from July. Ke y ta rg e ts now : pre se nta tion to Me tc a sh a nd Cole s, Ra ng e e xte nsion in Woolworths. Ke y T a rg e ts July: roll out distribution to inde pe nde nt Pha rma c ie s, e xpa nd CWH & Pric e line ra ng ing by la unc hing T uning Sha mpoo
> 3 Mill AUD
Of total media value Focus on Sport and News programs
CHANNELS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Business/Sports Male 25-54 yr old
NRL (Rugby) SUPER RUGBY (Rugby) V8 SUPER CARS (Motor Sport) BIG BASH & V8 ( Cricket & Motor Sport) FORMULA 1 RACING (Motor Sport) ONLINE (Facebook & Youtube Paid Ads) AFL (Football)
INT RODUCING Se pte mbe r 2017 L aunc h
- Wo rking to g e the r to d rive A’ kin in the
UK a nd E U
- A’ kin ha s b e e n po sitio ne d a s a
stra ig htfo rwa rd a nd simple c ho ic e to a c o nfuse d c usto me r.
- Distrib ute d thro ug h Ho lla nd & Ba rre tt,
Who le fo o d s ma rke t, Na turismo , Wa itro se , Ae r L ing us, T ho ma s Co o k.
- T
a rg e te d purc ha se s o f $1m in Ye a r 1
- Spe c ia lise in na tura l, g o o d va lue – mid tie r
skinc a re a nd he a lth b ra nds
- 5 sta r T
ma ll T P sto re o pe ra to r
- Se c ure d the o pe ning o f Akin’ s Offic ia l T
ma ll sto re .
- T
a rg e te d purc ha se s o f $1m in Ye a r 1
- Spe c ia lise in Pre mium skinc a re b ra nds
- F
- c us will b e o n L
SC a nd E Y
- E
xc lusive re pa c ka g e d ra ng e (b a se d o n K
- re a n de sig n) o f L
SC fo r China o nly.
- F
- re c a sting purc ha se s o f $2.0m in Ye a r 1
- UCO to ma rke ting a nd b uild the b ra nd in
China fro m virtua lly ze ro pre se nc e .
37
- De live r
the F
Y 2017 E BI T & ke y me tric s pe rfo rma nc e
- Build BI & Sc or
e c a r d c a pa b ilitie s to run & b uild c o urse c o rre c tio n pla ns
- L
- c k & lo a d the HR pla n – Pe rfo rma nc e Re v’ s, Suc c e ssio n pla nning & E
ng a g e me nt Surve y
- Co mple te the SL
T ne w sha pe a c r
- ss Ne w Bus / Ma r
ke ting & E xpor t / Int.
- E
xc e e d the A’kin & Dr .L e Winn’s a c q uistio ns / va lua tio n pla n
- Co urse c o rre c t HAPL
& be poise d for g r e a te r He a lth, We llne ss & Be a uty
- E
xe c ute the King sg r
- ve Pha se 1. c a pa c ity pla n . Oc t 2017.
- F
ix the NZ & Sing a po re b usine ss mo d e l a nd re turn to E
BIT g ro wth via sc a le
- Co mple te / pr
e se nt to Boa r d the ne w Hone y JV busine ss c a se .
- Alig n the 2018 Gr
- wth Busine ss Pla n – so lid a ssumptio ns ve rsus 2017L
E :
+ % Ne t Sa le s, + % Gro ss Co ntrib utio n, + % A&P a nd + % E
BIT