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2 1 8 A n n u a l R e p
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AIAMC RE-BRAND
In 2018, the AIAMC reintroduced itself to the market and members with an all-new brand
- identjty. As we prepare to celebrate the Alliance’s 30-year anniversary in 2019, we are
excited to introduce a new logo, color scheme, tagline and marketjng materials. This rebranding is part of our increased emphasis on outreach – welcoming more IAMCs and providing optjmum support to current members. The new communicatjons materials and updated website underscore how AIAMC members leverage graduate medical educatjon to achieve betuer patjent care and
- utcomes, benefjtjng their instjtutjons and communitjes. This idea is encapsulated in our
new tagline: “Connectjng Educatjon to Exceptjonal Patjent Care.” The AIAMC’s new identjty betuer positjons the organizatjon in the marketplace. Based on strategic and creatjve inputs, our marketjng agency, CS Creatjve, worked with leadership to establish the AIAMC’s distjnct “brand personality” and the appropriate creatjve approach. The rebranding process began with research and analysis of the AIAMC relatjve to the
- industry. This provided the foundatjon for establishing our brand positjoning, which
informed the new creatjve look and sharpened our brand messaging, developed intentjonally to complement our recently adopted Mission and Vision: MISSION – To serve as a learning organizatjon of independent academic medical centers through the applicatjon of innovatjve educatjon and scholarship that drives exceptjonal patjent care. VISION - To be the leader in achieving exceptjonal health and well-being outcomes for the communitjes we serve through medical educatjon and scholarship. AIAMC.org, our website and member portal, has been refreshed with new content that difgerentjates our organizatjon and defjnes what makes it uniquely valuable. The color paletue is fresh and contemporary, refmectjng the energy and vitality of our organizatjon
- today. And, its responsive design automatjcally adapts to difgerent devices for optjmal