Supporters Trust Open Meeting 23/05/18
Agenda • Season Review • Financial Review • The Model • Questions
Alex Tunbridge Chief Executive
Agenda • Club Update • First Team • Retail • Match Day • Ticketing • GDPR • Academy • Community • Commercial • HR • Summary • Questions
Objectives Objective 1 - Finance To be financially solvent and self sufficient. Objective 2 – Player Development To develop talented players through the Clubs development pathway for future first team football. Objective 3 – Community Engagement To use football as a vehicle to inspire and engage with the Clubs local community. Objective 4 – Supporter Engagement To engage and develop the clubs supporter base, creating future generations of supporters.
First Team Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement On Field Performance EFL League Two 11 th Place Finished – 64 Points • • Checkatrade Trophy – Group Stages Carabao Cup 2 nd Round • FA Cup 4 th Round Replay • In Numbers • 36 players Used Inc 7 loans (41 – 2016/17) • Improved Discipline 79 Yellows & 3 Reds (105/4 – 2016/17) • First Team Management Stability • Six Scholar Debuts – Two Professional Contracts • 14 Players Engaged For 2018/19 Season
Pre-Season Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement Date Opposition Details Wed 11 th July Championship Club Newport Stadium - TBC Fri 13 th July Undy AFC Away – 7.00pm Sat 14 th July Chippenham Town Away – 3.00pm Tue 17 th July Championship Club Behind Close Doors Wed 18 th July Penybont FC Away – 7.30pm Sat 21 st July Hereford FC Away - 3.00pm Tue 24 th July National League Club Away - TBC Sat 28 th July Championship Club Rodney Parade - TBC Players To Return Thursday 28 th June & Friday 29 th June For Testing • • A Variety Of Team Building & Supporter Engagement Events • Mix Of Home, Away & Behind Close Door Matches
Retail Objective 1 – Finance Objective 4 – Supporter Engagement • Retail Performance +% Year on Period 1 st Retail Sales Prior Year Year July – 27 th +/-% Feb • Two Attempted Burglaries 2015/16 £77,314.89 N/A • Club Shop Relocation 2016/17 £68,565.33 -11% 2018/19 Kits – W/C 16 th July 2017/18 £148,757.36 +117% • • Exploring New Online Store Current Shop Hours Thursday & Friday: 10am – 7pm Match Days: 10am – Kick Off + 30 Mins After Full Time Online 24/7 OPEN TILL 1 st JUNE 2018 – NEW STORE OPENS 2 nd JULY 2018
Match Day Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement Home League Match Average Attendance No Matches 2016/17 2017/18 +/-% 23 Matches 2,516 3,492 38.79% EFL Home Average Attendance 3500 3000 2500 2000 1500 1000 500 0 2013/14 2014/15 2015/16 2016/17 2017/18
Match Day Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement Junior Home League Match Average Attendance No Matches 2016/17 2017/18 +/-% U6’s 75 85 13% U12’s & U16’s 251 490 95% U21’s 85 173 106% Total 411 748 82% • Total 2017/18 League Attendance = 80,916 (+24%) • Total 2017/18 Attendance (inc Cups) = 103,778 • Record Rodney Parade Football Attendance = 9,836 • Season Ticket Holders = 1,635 (+120%)
Match Day Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement EFL Family Excellence Award • Based Upon Two Mystery Shopper Visits • Seeks To Highlight & Reward Positive Family Engagement Experiences • Club First Award Family Excellence Status During 2016/17 Season Staff Engagement • Awarded EFL’s Most Engaging Club Award • League Two & Overall EFL Winner • Recognises Outstanding Levels Of Staff Engagement & Supporter Service • Evaluates Contribution Of Club Staff, Stewards, Stadium Staff & Volunteers
Ticketing Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement 2017/18 • Theatre Ticket System – Not Fit For Purpose • Limited Functions & Parameters • Purchase History & Account Information Limited • Season Ticket Allocation • Seat & Patron Duplication • Online Purchase Processing Issues 2018/19 • Bespoke Football Specific System • Improved Customer Experience • Ability To Process High Ticket Volumes
Ticketing Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement • Three Year Partnership • New WRU Stadium Box Office – Increased Opening Hours • Season Ticket & Member Portals Via Client Reference No • Bookings History • Loyalty Points & Priority Purchase System • New Online Booking Site • Print @ Home Tickets & App Functionalities • Streamlined Sales & Access • Improved Efficiency • Ability To Upscale
2018/19 Tickets Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement Season Tickets • 2017/18 Season Ticket Holder Loyalty Rewarded • Increased Savings & Value Season Ticket Seat Retention & Renewal Discount Available 1 st June 2018 • • Finance Options Via Zebra Finance • New Ticket System & Functions Match Tickets • Online Price Reduction • £1 Increase Ticket Office Purchase • Increased Online Usage & Reduced Match Day Sales
GDPR Objective 4 – Supporter Engagement Objective 3 – Community Engagement Club GDPR Legislation Implemented Friday 25 th May 2018 • • Contracted Third Party To Assist & Be Club’s Data Controller • Variety Of Compliances Being Put Into Place Club Wide Supporters • Tell Us If We Can Hold Your Data • Choose The Data We Hold For You • Tell Us What You Want To Be Communicated About • Tell Us How You Want to Be Communicated To • Change Your Preferences At Any Point In Time • See The Data We Hold For You At Any Point In Time • Opt-Out Of Communications & Your Data Being Held at Any Point In Time #CountyConnected
Academy – Overview Objective 1 – Finance Objective 2 – Player Development 2017/18 • Academy Restructure – Increased To 400 + Players & 55 Staff • Clearer Player Development Pathway • Kit Delivery Issues – Resolved – 2018/19 = July 2018 Delivery • 5 Scholar Debuts & 2 Professional Contracts • U19 Wales International Call Ups – Foulston, Touray & Collins 2018/19 • Successful Application EFL/EPL EPPP Cat 3 Academy • Increased Funding, Staff & Infrastructure • EPPP Player Compensation Payments • Increased Success Rate & Improved Player Pathway • Future First Team Player & Income Stream
Community Objective 4 – Supporter Engagement Objective 3 – Community Engagement Internal 27 students across two year groups – 12 1 st year & 15 2 nd year students. College Programme: 11 students attending UK Universities – 6 Cardiff Met, 2 Exeter, 2 Swansea, 1 Worcester 2 students attending Universities in USA – Georgia & New York 7 students across three year groups – 3 1 st year, 3 2 nd year & 1 3 rd year student. Foundation Degree: Walking Football: 2 sessions held weekly at Llanwern High School - 36 different people in attendance during 2017/18 Cups & Festivals: 12 Schools Cups & Festivals over 2,000 people attending Mental Health 40 people registered - 20 attending regularly and have improved self confidence Programme:
Community Objective 4 – Supporter Engagement Objective 3 – Community Engagement Soccer Tots: 46 children attending aged between 3 and 6, since September 2017. Internal Primary Schools: 450 children, across 6 schools Premier League Primary and Reading Stars 930 children Sport Move and Learn, across 19 Schools (Newport, Torfaen & Monmouth) 740 children Amber Education, across 15 Schools (Newport, Torfaen & Monmouth) Welsh Football Trust: 1,347 young people engaged in Football activities (over 1,000 Primary School girls from all over Gwent) Premier League Girls: 93 women & girls attending 5 sessions per week in Newport Streetgames: 25 young people and 12 Families attending Premier League Kicks: 146 young people aged between 10 and 18, attending 3 weekly sessions (Bettws, Alway & Newport Centre). Holiday Camps: 25 Soccer & Multisport Camps 2017/18 Engaging over 400 different 7 to 14 year olds
Commercial Objective 3 – Community Engagement Objective 1 – Finance Objective 4 – Supporter Engagement 2017/18 • Increased Brand Exposure & Growth • Global Coverage & Multinational Brand Association • Increased Hospitality Platform & Guests • League Two Visiting Director Nomination • New Events & Opportunities • New Contacts & Customers 2018/19 • Revised Commercial Packages & Pricing • New Commercial E-Brochure • Directors Focus Group & Additional Resources • New Opportunities & Agreements
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