2019 2019 ACTION PLAN 360.377.9499 | www.kitsapeda.org Connecting - - PowerPoint PPT Presentation

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2019 2019 ACTION PLAN 360.377.9499 | www.kitsapeda.org Connecting - - PowerPoint PPT Presentation

Dec 23, 2022 158 likes •352 views

ECONOMIC DEVELOPMENT ALLIANCE 2019 2019 ACTION PLAN 360.377.9499 | www.kitsapeda.org Connecting businesses Connecting businesses to valuable relationships and to valuable relationships and resources, shaping Kitsaps future resources,

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2019

ACTION PLAN

2019

ECONOMIC DEVELOPMENT ALLIANCE

360.377.9499 | www.kitsapeda.org

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2019 ACTION PLAN

Connecting businesses to valuable relationships and resources, shaping Kitsap’s future Connecting businesses to valuable relationships and resources, shaping Kitsap’s future

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2019 ACTION PLAN

LEAD INITIATIVES

Small Business

Outreach & Assistance

Investor Outreach

Site Visits, Biz Briefings, Networking

KADA

Kitsap Aerospace & Defense Alliance

KEDA Tech Committee

Focus On Expanding & Early Stage

Regional Opportunities

& Relationships

PTAC

Government Contracting Assistance

Focus on Entrepreneurs

& Startups

Promote Kitsap

as a Prime Business Location

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2019 ACTION PLAN

65% 25% 10%

2019 Expenses by Functional Operations

Business Retention, Expansion & Recruitment Marketing & Community Development Organization & Resource Development INCOME SOURCES 2019 Private Sector

Partner Investments $

170,000

In-Kind Investments $

7,500

Total Private Sector $

177,500

Public Sector State ADO Contract $

92,804

Kitsap County Contract $

100,000

Public contracts $

97,500

Grants (Including In-Kind) $

50,600

Total Public Sector Income $

335,304

Event Income (Including In-Kind) $

45,000

Total KEDA Operating Income*

$ 563,404

KADA Restricted Income $

34,500

Total Income

$ 597,904

EXPENSES

Advertising, Marketing & Events $ 40,500 Personnel $ 358,969 Operations & Administration $ 159,939 Total KEDA Operating Expenses* $ 559,408 KADA Expenses $ 34,500 Total Expenses $ 593,908 Net Ordinary Income $ 3,996

OTHER INCOME & EXPENSES

Other Income & Expenses (Depn)

$

( 5,178)

Net Income $

(1,182) Funding to Reserve $ 1,000 Net Cash Balance $ (2,182)

2019 BUDGET Income & Expenses

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2019 ACTION PLAN

PERFORMANCE AREAS:

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2019 ACTION PLAN

Company / Site Visits & Outreach

  • Identify/respond to challenges facing primary

business

  • Partner & coordinate with business assistance
  • rganizations, agencies and local jurisdictions
  • Increase support & services to startups
  • Via KEDA Tech Committee assist technology startups
  • Focus on small businesses, expand client base

BUSINESS RETENTION, EXPANSION & RECRUITMENT

Retain, expand, and assist primary business in Kitsap County

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2019 ACTION PLAN

  • Confidential business counseling
  • Tech Committee startup focus
  • Federal contracting guidance
  • Small Business Roundtable
  • Partner and collaborate

BUSINESS RETENTION, EXPANSION & RECRUITMENT

Business Here

GROW GROW

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2019 ACTION PLAN

5

Provide confidential assistance to existing & new businesses in Kitsap

  • Monthly government Contracting Coffee Hour events
  • New/increased government contracting workshops
  • Meet the Buyers and other outreach events
  • One-on-one assistance, contract and marketing

material review

  • Collaborate with Navy Small Business directors

BUSINESS RETENTION, EXPANSION & RECRUITMENT

PTAC

Procurement Technical Assistance Center

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2019 ACTION PLAN

BUSINESS RETENTION, EXPANSION & RECRUITMENT

KADA

Kitsap Aerospace & Defense Alliance

Recruit new primary business to Kitsap

  • Leverage relationships with DOC and
  • ther partners
  • Outreach to key markets
  • Improved online presence
  • Geo-fencing for digital marketing
  • KADA: Attend 5 regional & international air shows
  • KADA: Target firms for meetings
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2019 ACTION PLAN

Leverage Kitsap’s adjacency to the I-5 corridor & Seattle/Tacoma markets

  • Focus on Puget Sound Region industry clusters
  • Participate in key regional initiatives incl:
  • Aerospace Futures Alliance
  • Washington Maritime Federation
  • Washington Military Alliance
  • Puget Sound Economic Development District
  • Washington PTAC

BUSINESS RETENTION, EXPANSION & RECRUITMENT

Regional Opportunities & Relationships Regional Opportunities & Relationships

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2019 ACTION PLAN

Create & deliver messaging to promote Kitsap County as prime business location

  • Highlight Kitsap assets: “America’s 2nd Most

Innovative Community”; Regional leader in defense & maritime

  • Optimize advertising message:
  • “More Community – Less Commute”
  • “Same Tech – Less Travel”

COMMUNICATIONS, OUTREACH AND MARKETING

Promote Kitsap as a prime Puget Sound location

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2019 ACTION PLAN

Manage & enhance KEDA’s online presence

  • Update/optimize website, keywords & content
  • Utilize SEO strategies (keywords, Google Adwords,

& geofencing)

  • Share content & ads across multiple platforms

(social media, website, blog, print, news journals)

COMMUNICATIONS, OUTREACH AND MARKETING

Maximize digital presence Maximize digital presence

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2019 ACTION PLAN

More Community – Less Commute

  • Promote across multiple platforms (social media,

WSHG ads, journals)

  • Optimize digital advertising
  • Geofencing for targeted advertising
  • Refresh Work+Life videos – create 20 sec. clips

COMMUNICATIONS, OUTREACH AND MARKETING

Highlight

Kitsap assets

Highlight

Kitsap assets

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2019 ACTION PLAN

Promote business opportunities, foster relationships & provide market intelligence

  • Host annual events: Economic Forecast, Annual Meeting,

and Fall Forum

  • Partner with WWU Center for Economic & Business

Research on Top Employers Report, Economic Indicators

  • Partner with & support Global Entrepreneurship Week,

6 Month Startup Kitsap, Olympic Tech Collective, WWU Small Business Development Center, etc.

  • Create Small Business Roundtable

COMMUNICATIONS, OUTREACH AND MARKETING

Inform

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2019 ACTION PLAN

Engage Board of Directors in BRER activities

  • Involve board members in site visits &

presentations

  • Provide timely market intelligence to BoD and

KEDA Investor/Partners at KEDA quarterly board meetings business briefings

  • Update board (within confidentiality parameters)
  • n case work

ORGANIZATIONAL & RESOURCE DEVELOPMENT

Enhance Board effectiveness & Investor relations

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2019 ACTION PLAN

  • Optimize and update property listings and market

research tools

  • Improve efficiency in case management &

reporting – goal of purchasing CRM program

  • Seek additional funding to expand staff
  • Utilize interns and partners

ORGANIZATIONAL & RESOURCE DEVELOPMENT

Improve client services & staff effectiveness

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2019 ACTION PLAN

  • Continuously improve government contracting

knowledge & services via Washington PTAC /APTAC

  • Support/partner with entrepreneurial & business
  • rganizations including:
  • 6 Month Startup • Olympic Tech Collective
  • WWU SBDC • Co-Working Venues
  • Education/Workforce Development Institutions

ORGANIZATIONAL & RESOURCE DEVELOPMENT

Focus on partnering

with local, regional, state &

  • rganizations

Focus on partnering

with local, regional, & state

  • rganizations
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2019 STRATEGIC PLAN

AN INTEGRATED ECONOMIC DEVELOPMENTS APPROACH FOR KITSAP!