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2016
IMPACT ANALYSIS
Sponsored by: Presented by:2016 IMPACT ANALYSIS Sponsored by: Presented by: KEY POINTS KEY - - PowerPoint PPT Presentation
2016 IMPACT ANALYSIS Sponsored by: Presented by: KEY POINTS KEY - - PowerPoint PPT Presentation
2016 IMPACT ANALYSIS Sponsored by: Presented by: KEY POINTS KEY POINTS You Are Not the Target Audience KEY POINTS You Are Not the Target Audience Donors Do Not Read Everything KEY POINTS You Are Not the Target Audience Donors Do Not Read
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KEY POINTS
You Are Not the Target Audience
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KEY POINTS
You Are Not the Target Audience Donors Do Not Read Everything
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KEY POINTS
You Are Not the Target Audience Donors Do Not Read Everything Donors Are Busy and Forget About You
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KEY POINTS
You Are Not the Target Audience Donors Do Not Read Everything Donors Are Busy and Forget About You Donors Will Not Experience Your Work
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Emotion drives impulse giving,
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Emotion drives impulse giving, moving from impulsive to transformative giving
- ver time.
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FACTORS
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FACTORS
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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FACTORS
List
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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FACTORS
List Leverage
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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FACTORS
List Leverage Stewardship
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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FACTORS
List Leverage Stewardship Connection
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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FACTORS
List Leverage Stewardship Connection Moving Donors from One-Time to Frequent Engagement
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
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How did your end-of-year fundraising perform?
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ORGANIZATIONS
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Each organization received:
Designed Direct Mail Package
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Each organization received:
1 Leter
Including Variable Data1 Response Envelope 1 Outer Envelope Graphics & Copy Services
Designed Direct Mail Package
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Each organization received:
Designed Email Solicitations
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Each organization received:
3 Emails Graphics & Copy Services
Designed Email Solicitations
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Each organization received:
Designed Website Graphics
@
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Each organization received:
1 Homepage Graphic 1 Donation Page Graphic Graphics & Copy Services
Designed Website Graphics
@
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Each organization received:
@
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Cohort organizations also received:
Training Sessions
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Cohort organizations also received:
1:1 Consulting
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Cohort organizations also received:
Mailing & Email List Consulting
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Cohort organizations also received:
Printer & Mail House Consulting
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Cohort organizations also received:
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ORGANIZATION FINDINGS
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GTECH STRATEGIES
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GTECH STRATEGIES
THEME
When a community comes together, incredible things can happen.
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GTECH STRATEGIES
THEME STORY
Keshia Haten, a parent and GTECH volunteer who helped transform a neglected space in her neighborhood into a play area for young ones in the neighborhood, and the impact GTECH’s work has on children like her 9-year-old son Kejuan.
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GTECH STRATEGIES
THEME STORY WRITER
Keshia Hatten Proud parent and GTECH volunteer
SLIDE 35 DIRECT MAIL PACKAGE
GTECH STRATEGIES
THEME STORY WRITER DIRECT MAIL
SLIDE 36 EMAIL PACKAGE
GTECH STRATEGIES
THEME STORY WRITER DIRECT MAIL EMAIL
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2016 CAMPAIGN RESULTS
GTECH STRATEGIES
Distribution Direct Mail 14 $2,346 $167 0.94% 1,484 Email 1 - Sent Dec. 6th N/A N/A N/A N/A 3,408 Email 3 - Sent Dec. 31st 4 $1,950 $487.50 0.12% 3,364 Email 2 - Sent Dec. 20th N/A N/A N/A N/A 3,386 Grand Total 28 0.26% $243 $6,812* # Total Gifs Response Rate Average Gif Total Raised *Does not include match dollars ($13,624 with match). Because some data were not provided, there is a discrepancy among totals raised. 2015 CAMPAIGN RESULTS GTECH raised a total of $15,678 from 47 donors in 2015. SLIDE 38
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
GTECH STRATEGIES
2016 Average Email Response Rate 0.04% 0.12% Average Online Gif $68 $162.50 Average Email Revenue per 1,000 Emails Delivered $44 $191.97 National Average SLIDE 39
HEINZ HISTORY CENTER
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HEINZ HISTORY CENTER
THEME
Discovering what we have in common makes family relationships stronger.
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HEINZ HISTORY CENTER
THEME STORY
Frank and Eileen Chiprich’s visit to the museum with their young granddaughter and the kinds of connections between generations that happen every day at the museum – like the one made when all three Chipriches bonded over the exhibit on Mister Rogers’ Neighborhood.
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HEINZ HISTORY CENTER
THEME STORY WRITER
Andrew E. Masich CEO
SLIDE 43 DIRECT MAIL PACKAGE
HEINZ HISTORY CENTER
THEME STORY WRITER DIRECT MAIL
SLIDE 44 EMAIL PACKAGE
HEINZ HISTORY CENTER
THEME STORY WRITER DIRECT MAIL EMAIL
SLIDE 45 Other online contributions associated with campaign 10 $2,090 $209 0.12% N/A N/A Grand Total 111 04% 7 $149.58 $16,603 Distribution Direct Mail 76 $10,528 $38.53 1.5% 5,050 Email 1 - Sent Dec. 5th 1 $40 $40 0.004% 23,145 Email 3 - Sent Dec. 31st 15 $3,120 $208 0.12% 2 23,088 Email 2 - Sent Dec. 19th 9 $825 $91.67 0.04% 5 23,225 # Total Gifs Response Rate New Donors Average Gif Total Raised
2016 CAMPAIGN RESULTS
HEINZ HISTORY CENTER
2015 CAMPAIGN RESULTS In 2015, Heinz raised $16,986 from 133 donors. SLIDE 46
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
HEINZ HISTORY CENTER
2016 Average Email Response Rate 0.04% 0.03% Average Online Gif $68 $133.22 Average Email Revenue per 1,000 Emails Delivered $44 $57.37 National Average SLIDE 47
PITTSBURGH GLASS CENTER
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PITTSBURGH GLASS CENTER
It’s important for a young person to find their life’s passion.
THEME
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PITTSBURGH GLASS CENTER
Emma Huckestein, who fell in love with glassblowing at age 5, became a student of the center and then a teacher. As she heads off to college to study glassblowing, Emma encourages donors to help “light the flame
- f passion” for young artists just like her.
THEME STORY
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Emma Huckestein Young artist
PITTSBURGH GLASS CENTER
THEME STORY WRITER
SLIDE 51 DIRECT MAIL PACKAGE
PITTSBURGH GLASS CENTER
THEME STORY WRITER DIRECT MAIL
SLIDE 52 EMAIL PACKAGE
PITTSBURGH GLASS CENTER
THEME STORY WRITER DIRECT MAIL EMAIL
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2016 CAMPAIGN RESULTS
PITTSBURGH GLASS CENTER
*Does not include match dollars. $38,800 with match. 2015 CAMPAIGN RESULTS In 2015, the Pitsburgh Glass Center raised $8,370 from 49 donors. Grand Total 96 0.19% 32 $178.67 $19,400* Distribution Direct Mail 83 $16,955 $204.27 4.6% 29 1,785 Email 1 - Sent Dec. 5th 3 $215 $71.66 0.02% 16,290 Email 3 - Sent Dec. 31st 4 $815 $203.75 0.02% 1 16,179 Email 2 - Sent Dec. 19th 6 $1,415 $235 0.03% 2 16,271 # Total Gifs Response Rate New Donors Average Gif Total Raised SLIDE 54 2016 Average Email Response Rate 0.04% 0.07% Average Online Gif $68 $170.14 Average Email Revenue per 1,000 Emails Delivered $44 $50.16 National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
PITTSBURGH GLASS CENTER
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THE OPEN DOOR INC.
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THE OPEN DOOR INC.
THEME
When given the opportunity, people can take control of their lives.
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THE OPEN DOOR INC.
THEME STORY
Michael found himself homeless, HIV positive and in desperate need of help. When he found The Open Door, he was welcomed without judgment. Stable housing was the first step in restoring Michael’s health; once he got his own apartment, he could complete treatment for Hepatitis C and learn how to manage his health and finances.
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THE OPEN DOOR INC.
THEME STORY WRITER
Christina Farmartino Executive Director
SLIDE 59 DIRECT MAIL PACKAGE
THE OPEN DOOR INC.
THEME STORY WRITER DIRECT MAIL
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THE OPEN DOOR INC.
THEME STORY WRITER DIRECT MAIL EMAIL
EMAIL PACKAGE SLIDE 61
2016 CAMPAIGN RESULTS
THE OPEN DOOR INC.
2015 CAMPAIGN RESULTS The Open Door raised $6,400 from 51 donors in 2015. Grand Total 67 5% 19 48 $202.02 $13,535.79 Distribution Direct Mail 36 $7,090 $196.94 8.4% 3 33 429 Email 1 - Sent Dec.7th 8 $970.71 $121.34 3% 1 7 270 Email 3 - Sent Dec. 31st 12 $1,047.75 $87.31 4.3% 10 2 276 Email 2 - Sent Dec. 20th 11 $4,427.33 $402.48 4.1% 5 6 268 # Total Gifs Response Rate New Donors Existing Donors Average Gif Total Raised SLIDE 62 2016 Average Email Response Rate 0.04% 3.8% Average Online Gif $68 $203.71 Average Email Revenue per 1,000 Emails Delivered $44 $7,918.66 National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
THE OPEN DOOR INC.
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URSULINE SUPPORT SERVICES
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URSULINE SUPPORT SERVICES
Visual impairment doesn’t have to stop someone from living a fulfilling life.
THEME
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URSULINE SUPPORT SERVICES
Helen Gratton, a woman with visual impairment who engaged Ursuline’s services for both her mother and later for herself, and Toni Molisee, the Ursuline volunteer that helps Helen write checks and manage her finances.
THEME STORY
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Toni Molisee Ursuline Support Services volunteer
URSULINE SUPPORT SERVICES
THEME STORY WRITER
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URSULINE SUPPORT SERVICES
THEME STORY WRITER DIRECT MAIL
DIRECT MAIL PACKAGE SLIDE 68 EMAIL PACKAGE
URSULINE SUPPORT SERVICES
THEME STORY WRITER DIRECT MAIL EMAIL
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2016 CAMPAIGN RESULTS
URSULINE SUPPORT SERVICES
2015 CAMPAIGN RESULTS Ursuline raised $16,720 from 63 donors in 2015. Grand Total 31 0.715% 3 $381.73 $15,035 Distribution Direct Mail 13 $12,135 $933.46 1.68% 1 776 Email 1 - Sent Dec.7th 3 $1,025 $341.66 0.17% 1 1,797 Email 3 - Sent Dec. 31st 7 $975 $139.29 0.36% 1,928 Email 2 - Sent Dec. 20th 8 $900 $112.50 0.65% 1 1,220 # Total Gifs Response Rate New Donors Average Gif Total Raised SLIDE 70
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
URSULINE SUPPORT SERVICES
2016 Average Email Response Rate 0.04% 0.39% Average Online Gif $68 $197.82 Average Email Revenue per 1,000 Emails Delivered $44 $586.45 National Average SLIDE 71
WORLD AFFAIRS COUNCIL OF PITTSBURGH
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WORLD AFFAIRS COUNCIL OF PITTSBURGH
THEME
When youth broaden their horizons, they become informed, empathetic global citizens.
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WORLD AFFAIRS COUNCIL OF PITTSBURGH
THEME STORY
World Affairs Council helped broaden 17-year-old Jahonna Lipscomb’s horizons by exposing her to other
- cultures. WAC’s Global Leadership Certificate (GLC)
program scholarship allowed Jahonna to visit Morocco.
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WORLD AFFAIRS COUNCIL OF PITTSBURGH
THEME STORY WRITER
Angélica Ocampo Executive Director
SLIDE 75 DIRECT MAIL PACKAGE
WORLD AFFAIRS COUNCIL OF PITTSBURGH
THEME STORY WRITER DIRECT MAIL
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WORLD AFFAIRS COUNCIL OF PITTSBURGH
THEME STORY WRITER DIRECT MAIL EMAIL
EMAIL PACKAGE SLIDE 77
2016 CAMPAIGN RESULTS
WORLD AFFAIRS COUNCIL OF PITTSBURGH
2015 CAMPAIGN RESULTS In 2015, World Affairs Council raised $6,827.53 from 29 donors. *Does not include match dollars ($28,440 total). Because some data were not provided, there is a discrepancy among totals raised. Grand Total 28 0.13% 5 $257.75 $14,220* Distribution Direct Mail 12 $7,800 $650 0.36% 2 3,300 Email 1 - Sent Dec.7th 1 $50 $50 0.03% 3,119 Email 3 - Sent Dec. 31st 4 $1,325 $331 0.13% 3 3,127 Email 2 - Sent Dec. 20th N/A N/A N/A N/A N/A 3,127 # Total Gifs Response Rate New Donors Average Gif Total Raised SLIDE 78 2016 Average Email Response Rate 0.04% 0.05% Average Online Gif $68 $127 Average Email Revenue per 1,000 Emails Delivered $44 $146.70 National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
WORLD AFFAIRS COUNCIL OF PITTSBURGH
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OVERALL FINDINGS & KEY TAKEAWAYS
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OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015) SLIDE 81
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)AVERAGE GIFT INCREASED BY $46
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AVERAGE EMAIL RESPONSE RATE 0.7 % OVER NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)AVERAGE GIFT INCREASED BY $46
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AVERAGE EMAIL RESPONSE RATE 0.7 % OVER NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)AVERAGE GIFT INCREASED BY $46 AVERAGE EMAIL RESPONSE RATE FOR 5 OUT OF 6 WAS BETTER THAN NATIONAL AVERAGE
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AVERAGE EMAIL RESPONSE RATE 0.7 % OVER NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)AVERAGE GIFT INCREASED BY $46 AVERAGE EMAIL RESPONSE RATE FOR 5 OUT OF 6 WAS BETTER THAN NATIONAL AVERAGE AVERAGE ONLINE GIFT $94.40 OVER NATIONAL AVERAGE
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AVERAGE EMAIL RESPONSE RATE 0.7 % OVER NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED $14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)AVERAGE GIFT INCREASED BY $46 AVERAGE EMAIL RESPONSE RATE FOR 5 OUT OF 6 WAS BETTER THAN NATIONAL AVERAGE AVERAGE ONLINE GIFT $94.40 OVER NATIONAL AVERAGE EACH ORGANIZATION HAD HIGHER ONLINE GIFT AVERAGE THAN NATIONAL AVERAGE
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RECOMMENDATIONS FOR ORGANIZATIONS
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FOCUS ON ACQUISITION PROGRAMMING
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FOCUS ON ACQUISITION PROGRAMMING MAINTAIN MESSAGING TONE
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FOCUS ON ACQUISITION PROGRAMMING MAINTAIN MESSAGING TONE TEST ALTERNATIVE SUBJECT LINES
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FOCUS ON ACQUISITION PROGRAMMING TEST ALTERNATIVE DESIGN FEATURES MAINTAIN MESSAGING TONE TEST ALTERNATIVE SUBJECT LINES
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FOCUS ON ACQUISITION PROGRAMMING TEST ALTERNATIVE DESIGN FEATURES PROVIDE MORE PERSONALIZED PIECES MAINTAIN MESSAGING TONE TEST ALTERNATIVE SUBJECT LINES
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FOCUS ON ACQUISITION PROGRAMMING TEST ALTERNATIVE DESIGN FEATURES PROVIDE MORE PERSONALIZED PIECES ADJUST EMAIL SOLICITATIONS BASED ON 2016’S RESULTS MAINTAIN MESSAGING TONE TEST ALTERNATIVE SUBJECT LINES
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VELOCITY 2.0
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VELOCITY 2.0
Velocity 2.0 is an in-depth learning experience for nonprofit leaders, marketers and fundraisers to deepen knowledge on the methods to build public awareness, adoption and support for their cause. Through education, discussion, field tests and research based campaigns, leaders work side by side with one another all year long to learn the most current and relevant practices used to build the movements of today. Two program levels will be offered: Level 1 Core and Level 2 Advanced.
Learn more: achieveagency.com/velocitypitsburgh/
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DERRICK FELDMANN
dfeldmann@achieveagency.com @derrickfeldmann achieveagency.com