20 CORPORATE 18 PRESENTATION
2 C O N T E N T S PRODUCTS THE COMPANY MARKET SUBSIDIARIES FINANCIALS POTENTIAL
3 P R O D U C T S
4 Water distributor Cool filtered air Air cooling simplified Fan Hot dry air Evaporative media Water reservoir
5 Air cooling edge Runs at the Works on Use it outside, Delivers fresh, operating cost of inverter power use it inside filtered cool air a fan
6 Comparison between air-cooling appliances Parameters Fans Air coolers Air-conditioners Capital cost Low Low High Recurring cost Low 90% lower than ACs Very high Indoor air quality Circulates same air 100%-fresh filtered cool air Recirculates stale dry air Refrigerants No Water Ozone layer-depleting CFCs Maintenance Simple and cost-effective Simple and cost-effective Complex and expensive Portability No Yes No Usage Indoors Outdoors and indoors Indoors Emission No Eco-friendly Environmentally harmful CFCs Effectiveness in humid climates Not applicable Less effective Effective
7 Widest product range Portable Air Cooler Range
8 Cloud – World’s First Wall Mounted Air Cooler Touch Air Cooler Range Sense Range of Air Coolers
9 Impco range Central Air Cooling Solution Range of Packaged Air Coolers Window Air Cooler Range
10 GSK range Packaged / Central Air Cooling Solutions Range of Mobile Commercial Air Coolers
11 Range of Household Coolers
12 Key Firsts 1989 World’s first Plastic body air cooler
13 Key Firsts - Formats 2009 2012 2016 Introduced Tower Format Air Cooler Introduced Tower Format Desert Air Introduced Wall Mounted Air Cooler Cooler
14 Key Firsts - Features 1994 2007 2016 Remote control Power Saver Technology i-Pure – Multistage Air Purification 2016 2016 2016 2017 Mosquito Repellent Voice Assist Digital Touchscreen Gesture Control
15 C O M P A N Y
16 Symphony HO - Ahmedabad
17 1995 – 2000 Pre-2000s 1988 1994 Milestones Ventured into the positioning: ‘Many Symphony born with Got listed on stock manufacture of ACs, products – One one air cooler model exchanges washing machines market’ and other durables 2002 – 2007 Post-2005s 2009 2011 2009 – 2011 Suffered financial positioning is: ‘One Scaled up Started offering Acquired IMPCO stress and product – Many international central air cooling (North America) restructured markets’ presence solutions in India 2012 2013 2015 2017 2016 Recognition from the Established foothold Unveiled the world’s Launched world’s 1st Acquired Keruilai Government of India in all formats of first packaged air wall mounted air (China) for the R&D center modern retail cooler cooler
18 Business model 01 02 03 Positioning Design-driven Brand-focused • Focused on offering cutting-edge • Best-in-class design, a significant • World and India’s leading air - cooling technology advantage over competitors cooler brand • Progressively product-agnostic • Next generation coolers with • 16 robust sub-brands approach high end features and aesthetics 04 05 06 An industry pioneer Asset and capital-light De-risked • Cash-and-carry • Rs. 852 Crs in revenues(FY18) • Well-diversified market presence and customer base • Sales-to-subsidiary and modern • Rs. 78 Crs in net fixed assets • Widespread supplier base retail format on credit (March 31, 2018)
19 Sectoral entry barriers Leader in Leader in brand Leader in terms Leader in distribution and and category of innovation management after sales status service Technology, design, Focused approach Entrenched Serving 150 K post quality, features and experience office locations performance (what to do and what not to do)
20 Organogram Board of Directors Chairman & Managing Director Executive Director - Corporate Affair Director Chief Chief Innovation COO AVP – HRD Sales & Marketing Financial Officer Officer AVP – VP - Sales & Sr GM - Accounts & AVP – R&D AGM – HRD Quality Assurance Service India Trade Finance VP - Industrial GM - Finance & Sr Manager – GM - Operations Coolers Sales Accounts R&D Company Secretary VP – Materials National Sales and Supply Chain Head - Modern Trade Manager - Audit GM – Logistics VP - Marketing & AGM - Legal & Distribution International Business CIO - IT AVP – International Business
21 Professional Management ▪ Competent board of directors consisting of industry veterans having global exposure and expertise ▪ Well qualified experienced professionals at all levels of management ▪ Middle and lower management team consists – Engineers (from IITs, renowned institutions), Chartered Accountants, Company Secretaries, MBAs (from well reputed institutions), Research professionals, Legal experts, etc. ▪ Good balance of experienced professionals and fresh blood ▪ Highly energetic, enthusiastic, dashing and dynamic team ▪ Well defined operating manual for all departments and functions ▪ Day to day operations of the company on Auto Pilot Mode, in India as well as at subsidiary companies in Mexico and China
22 Corporate Governance & Beyond ▪ Corporate philosophy is highest level of corporate governance, much beyond statutory compliances ▪ High level of transparency and accountability ▪ Investor friendly with adequate minority protection policies ▪ Dissemination of all relevant industry, company performance and financial information to stakeholders ▪ Strict adherence to Accounting Standards and Policies ▪ Clarity and comprehensiveness of the notes in Annual Report, explaining financial results and variations ▪ Statutory compliances in toto ▪ Robust information system for dynamic decisions and strategies ▪ Comprehensiveness and adequacy of management discussions and analysis in Annual Report ▪ The above philosophy and practises culminated in to: • Awards from “The Institute of Chartered Accountants of India” (ICAI) for Excellence in Financial Reporting through jury headed by veteran like C&AG of India • Recipient of SAFA Award (South Asian Federation of Accountants) for “ Best Presented Annual Report ” and “ Corporate Governance Disclosures ”
23 At a glance 13 7 50+ 24 53 Manufacturing Different Ranges Residential Cooler C&F Depots Branches Plants including Models + Wide SEZ range of Industrial and Commercial coolers Robust IT 275+ 1000+ 30000+ 1000+ infrastructure – SAP, Business Dealers Covering Field Sales & Distributors Authorised Service Intelligence, PLM, 5000+ Towns Service Staff Centres serving ~19 CRM, HRIS, etc. thousand pin codes
24 Advertising Campaigns Symphony - the hallmark of trust Using all forms of advertisement modes Below-the-line Internet Electronic Print Radio marketing (since 2010) activities The result: Symphony has cemented its identity as a generic name for air coolers Central Air Garmi ko karo i-Pure range Portable cooler TV campaign in Cooler Symphony campaign campaign Mexico campaign
25 M A R K E T P O T E N T I A L
26 Central Air Cooling Solutions - fact and figures “90% of American firms named cool air as the single biggest factor determining their productivity.” “Cooling raised productivity by a quarter. On factory floors it cut absenteeism and stoppages.” (Source: The Economist, Page 41, January 2013 issue) Effective Temp (C ) 24 27 29 32 35 38 41 Loss of work output 3% 8% 18% 29% 45% 62% 79% Loss of accuracy 0% 5% 40% 300% 700% > 700% (Source: Study for NASA. “Comfort Conditioning the Plant with Evaporative Cooling” Plant Engineering July 8, 1976 Pg 76 Joseph Marg
27 Central air cooling solutions - long runway Opportunity and size Factories Universities Warehouses Lecture halls The centralised air-conditioning market Shops and showrooms Service stations in India is estimated to be worth Rs. Religious institutions Offices 40,000 million Club houses Poultry and dairy farms The value of the centralised air cooling market size is undefined (potentially Residences Departmental stores >Rs. 40,000 million) Lounges Diesel generator rooms Symphony is the only branded player in Canteens Laundry this segment Guest houses Kitchens Banquet halls Malls
28 Central air cooling solutions - enterprise customers Working with esteemed brands
29 Central air cooling solutions - Global installations Walmart, USA Factory, China L&T, Gujarat Zoo, Dubai
30 Central air cooling solutions - Ramtirth Mandir
31 World’s Largest Air Cooling Project Air-cooled entire Mecca Complex in Saudi 100 Million CFM of air cooling done
32 Air Cooling Solutions - our international presence Direct Presence
33 International markets - long runway AC global market Air cooler seen as a Global warming Air cooler market size expected to be Green Product – accelerating potential should 150 million by 2020 gaining popularity demand logically be greater (industry report)
34 S U B S I D I A R I E S
35 Impco S.de R.L. de C.V., Mexico
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