1401 Wilson Boulevard & 1400 Key Boulevard R o s s l y n , A r - - PowerPoint PPT Presentation

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1401 Wilson Boulevard & 1400 Key Boulevard R o s s l y n , A r - - PowerPoint PPT Presentation

1401 Wilson Boulevard & 1400 Key Boulevard R o s s l y n , A r l i n g t o n C o u n t y , V i r g i n i a S i t e P l a n R e v i e w C o m m i t t e e M e e t i n g # 2 0 9 .1 9 . 2 0 13 SPRC #2 Agenda 1 Development Statistics


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1401 Wilson Boulevard &

R o s s l y n , A r l i n g t o n C o u n t y , V i r g i n i a

S i t e P l a n R e v i e w C o m m i t t e e M e e t i n g # 2

0 9 .1 9 . 2 0 13

1400 Key Boulevard

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SPRC #2 Agenda

1 Development Statistics 2 Building Heights and Penthouse Details 3 Allocation of Uses 4 Retail Presentation by Streetsense

2

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3

Development Statistics

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  • General Land Use Plan (GLUP)

“High” Offjce, Apartment, Hotel; within the Rosslyn Coordinated Redevelopment District (GLUP note 15)

  • Proposed Rezoning

“C-O” to “C-O Rosslyn”

  • Site Area

91,614 SF (2.10 acres) Two parcels: 1401 Wilson Blvd. - 57,926 SF 1400 Key Blvd - 33,688 SF

  • Proposed Uses/Density (10.0 FAR)

1400 Key Blvd. - Residential 350,288 SF, 274 units 37,613 SF grocery at ground level 3,574 SF grocery at garden level 1401 Wilson Blvd. - Offjce 513,611SF Class A 11,054 SF retail

  • Building Heights

Residential - 32 stories 295.50’ to main roof 313.49’ to penthouse/architectural feature Offjce - 29 stories 299.81’ to main roof 322.81’ to penthouse/architectural feature

  • Parking

Residential - 235 spaces (0.85 space per 1 unit) Offjce - 432 spaces (1 space per 1,200 SF) Retail - 87 spaces (1 space per 485 SF on one dedicated parking level, ratio includes exclusion for proximity to Metro) All parking located below grade

  • Landscaped Area

47,214 SF (52% of total site area) Includes one acre garden with interactive water elements, active recreation opportunities, and outdoor gathering spaces

  • Sustainability

Residential - LEED-New Construction Silver Offjce - LEED-Core & Shell Platinum

4

Development Statistics

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5

Building Heights & Penthouse Details

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PH ROOF OL MAIN ROOF OL 29 +322.81’ +299.81’ +279.64’

All height shown in average site elevation (ASE) Penthouse Roof 322.81’ ASE Main Roof 299.81’ ASE Penthouse Height 23’

Summary

ASE +124.76’ FROM ASE +300’

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1401 Wilson Blvd Offjce Height Detail

Area to top of main roof Area above main roof

KEY

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XSECT-C.5-dp.dgn 9/13/2013 12:38:49 PM SCALE 1:0.0833336

All height shown in average site elevation (ASE)

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1401 Wilson Blvd Offjce Roof Detail

Area to top of main roof Area above main roof

KEY

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PH ROOF (HP) +313.49’

Penthouse Roof 313.49’ ASE Main Roof 295.50’ ASE Penthouse Height 18’

Summary

All height shown in average site elevation (ASE)

PH ROOF (HP) MAIN ROOF

RL 32 FROM ASE ASE POOL DECK MAIN ROOF +265.71’ +300.00’ +124.76’ +284.44’ +295.50’ PH ROOF (HP) +313.49’

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1400 Key Blvd Residential Height Detail

Area to top of main roof Area above main roof

KEY

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XSECT-F-F-AF Study-CP.dgn 9/12/2013 11:04:12 AM SCALE 1:0.0833336

All height shown in average site elevation (ASE)

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1400 Key Blvd Residential Roof Detail

Area to top of main roof Area above main roof

KEY

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10

Allocation of Uses

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Existing 1400 Key & 1401 Wilson Uses: Offjce 361,000 sf. Retail 24,000 sf. Residential 0 sf. Proposed Uses: Proposed Uses as Percentage of Total GFA: Offjce 56% Grocery/Retail 6% Residential 38% Proposed Open Space: 47,214 sf or 52% of site area Existing Uses as Percentage of Total GFA: Offjce 94% Retail 6% Residential 0% Percent Increase over Existing GFA: Offjce 42% Retail 118% Residential 350% Proposed 1401 Wilson Boulevard Uses: Offjce 513,611 sf. Retail 11,054 sf. Amounts to 57% of site density. Proposed 1400 Key Boulevard Uses: Residential 350,288

  • sf. (274 units)

Grocery main 37,613 sf. Grocery garden 3,574 sf. Amounts to 43% of site density. Existing Uses:

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Allocation of Uses

Existing & Proposed

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Allocation of Uses

3-D

Oak Street Key Boulevard

Offjce Residential Retail Open Space

KEY

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OFFICE

RETAIL RETAIL RETAIL

Oak St. Nash St. Wilson Blvd. Key Blvd.

RESIDENTIAL

GROCERY MEZZANINE

Grocery Mezzanine 3,574 Main 37,613 Total 41,187 Residential 350,288 Total SF 391,475 (43% of site density)

1400 Key Blvd.

Offjce 513,611 Retail 11,054 Total SF 524,665 (57% of site density)

1401 Wilson Blvd.

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Site Plan - Garden Level - elevation 140’ ASL

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GROCERY GROUND FLOOR

(WITH ENTRANCE ON KEY BLVD.) RETAIL ABOVE RETAIL ABOVE RETAIL ABOVE RESIDENTIAL ABOVE OFFICE ABOVE

Oak St. Nash St. Wilson Blvd. Key Blvd.

1400 Key Blvd.

Grocery Main 37,613 SF

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Site Plan - Grocery Level - elevation 123’ ASL

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OFFICE RESIDENTIAL

Oak St. Nash St. Wilson Blvd. Key Blvd. Residential fmoor plate: 14,500 GSF 274 units 32 stories (includes 5 levels of parking located below average site elevation)

1400 Key Blvd.

Offjce fmoor plate: 24,450 GSF Total SF: 524,665 SF (57% of site density) 29 stories (includes 5 levels of parking located below average site elevation)

1401 Wilson Blvd.

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Typical Offjce/Residential Level

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THE CHANGING FACE OF RETAIL

Presentation to

Arlington Arlington Arlington Arlington County County County County Site Plan Review Committee Site Plan Review Committee Site Plan Review Committee Site Plan Review Committee

Bruce Leonard Bruce Leonard Bruce Leonard Bruce Leonard Managing Principal Managing Principal Managing Principal Managing Principal – – – – Architecture Architecture Architecture Architecture & & & & James McCandless James McCandless James McCandless James McCandless Director of Retail Director of Retail Director of Retail Director of Retail Streetsense Streetsense Streetsense Streetsense

Site Plan Review Committee Site Plan Review Committee Site Plan Review Committee Site Plan Review Committee

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an ur"iC:Ornmon cdtllec1ive (jf designers. brokers, arcl'iilec1s. deoweJopers.,

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Major Shifts in the Retail Industry Retail Industry

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Leading up to the downturn in 2008, Wall Street and the Investor Market were driving Retail Expansion National retailers will be scaling back on new growth moving forward with some stores reducing the store count by 50% over the

CHANGE IN CONSUMER BUYING PATTERNS

the store count by 50% over the next five years The X & Y Generations are becoming a significant buying force focused on “Experience”

  • ver “Things”

The new shopper is brand conscious but not brand loyal and views most national retailers as a commodity with more than 18% of retail purchases now occurring

  • nline
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Both Boomers and X & Y’s are seeking the city and retailers are following them with their growth strategies Streetsense has experienced brokerage work shifting from a majority of our leasing activity

DEVELOPMENT PATTERNS SWITCHING TO “URBAN” OVER “SUBURBAN”

majority of our leasing activity

  • utside the beltway (75% pre=

2008) to the majority of leasing volume inside the beltway (75% today) Urban markets are underserved by most retail categories and represent the biggest opportunity for retail expansion

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Many consumers are looking for a mixed=use

  • experience. Some of the

main groups are:

Aging Baby Boomers looking to simplify their lifestyle.

URBAN & IMMERSIVE IS “IN”A.

to simplify their lifestyle. Young professionals looking for a more urban living experience with the convenience of a suburban location. Retirees looking for a more immersive environment that provides public areas to spend leisure time.

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PLACE MATTERS TO TODAY’S RETAILERSA

THE CONNECTION BETWEEN DESIGN AND SUCCESSFUL RETAIL HAVE NEVER BEEN STRONGER

The Shops at Wisconsin Place

Annual gross sales: $500/sf Average Household Income: $251,838

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PLACE MATTERS TO TODAY’S RETAILERSA

THE CONNECTION BETWEEN DESIGN AND SUCCESSFUL RETAIL HAVE NEVER BEEN STRONGER

One mile from The Shops at Wisconsin Place..

Bethesda Row

Annual gross sales

  • ver $1,500/sf

Average Household Income: $116,321

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Arlington County Retail Planning Documents:

1. Rosslyn'Ballston Corridor Retail Action Plan 3. Arlington Economic Development’s 2007 Study '' “Grocery Store Trends & Opportunities in Arlington Virginia” 2. Realize Rosslyn/Rosslyn Sector Plan Update

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Guidelines and general principles:

  • 1. Observe the basic rules of retailing: maximize visibility,

accessibility and Security

  • 2. Locate retail next to other uses that generate high level of activity

ARLINGTON COUNTY’S ROSSLYN= BALLSTON RETAIL ACTION PLAN

  • 3. Capitalize on retail opportunities in mixed*use development.
  • 4. Work to create a highly focused one*stop shopping location where

the pedestrian reigns supreme.

  • 5. Recognize the importance of continuity in ground level retail uses
  • 6. Create a sense of place and a positive setting for pedestrian activity
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RETAIL ACTION PLAN PROPOSED RETAIL STREETS

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REALIZE ROSSLYN/ ROSSLYN SECTOR PLAN UPDATE

1401 Wilson Blvd

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Addresses the significant need for a full service community grocery store in Rosslyn

ARLINGTON ECONOMIC DEVELOPMENT’S 2007 STUDY – “GROCERY STORE TRENDS & OPPORTUNITIES IN ARLINGTON VIRGINIA

Rosslyn is currently only served by a 24,570 square foot Safeway, which

  • pened in 1973
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Primarily served by Fast Casual (“Grab & Go”) and moderate Full Service Restaurants These retail uses generally target markets with high daytime (workforce)

ROSSLYN, VA – THE CURRENT RETAIL LANDSCAPE

daytime (workforce) populations, which is why Rosslyn has been a prime target Additionally, Rosslyn’s proximity to Georgetown, Courthouse and Clarendon, each with established retail trade areas, means that Rosslyn is often targeted as an in=fill market.

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More than 1,000 residential units are approved This increased residential density creates significant

  • pportunity for retail uses
  • ther than Fast Casual,

ROSSLYN, VA = A CHANGING LANDSCAPE

  • ther than Fast Casual,

including:

Full Service Restaurants Services (Salons, Gyms, etc) Local/Regional Specialty Goods

The additional residential units will make Rosslyn a primary target for multiple retail uses

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1401 Wilson Blvd. & 1400 Key Blvd.

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MERCHANDISING CONCEPT

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Oak Street is centrally located within the existing and future residential projects and provides a great opportunity for a grocery store concept With dual sided retail storefronts, along with

  • pportunities for green spaces,

OAK STREET ACTIVATION

  • pportunities for green spaces,

Oak Street should become a retail destination Proposed sidewalk plan, which is consistent with successful “places” like Bethesda Row, will permit the retail uses (cafes, restaurants and shops) to further animate the streetscape Creating an environment that promotes “place” is critical to attracting and fostering Vibrant Retail and attracting a blend of Local and National retail brands

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The future of retail is all about creating a “PLACE” and an EXPERIENCE! Centrally located within the Rosslyn community and only two blocks from Rosslyn Metro Station

IN SUMMARYA.

Metro Station Integrating Retail, Residential and Office uses at this site will significantly increase retail demand, while also activating the streetscape along Oak Street Serves an immediate need in the Rosslyn community, by providing grocery, better restaurants and public space

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Questions