12 Steps to Create a Masterful Presentation It is a way that creates compelling presentations online and these same steps could also be applied for doing a workshop or a seminar. There's a couple of things that you really want to think of when you're creating a presentation online. One of the big challenges is getting it to actually convert. You could go through these 12 steps and you could get the structure down basically, but if you don't really know what your topic is and you're not clear on what it is you're speaking about and who it is you're speaking to, it's a lot harder to create the rest of the steps. You have to go through the thinking process as you're going to create a presentation of getting really clear on what the topic is, and also who it is that you're speaking to. Because if you're clear on that, then the rest of the 12 steps of how you're going to deliver it is actually very clear, because you know exactly what you're talking on and who you're delivering it to. Different Funnels Online 1. A funnel online that goes to speakers One of the entry points of bringing speakers into this funnel, we talk to them about how to create six figure seminars. Part of the messaging that brings them into the funnel is about leading a six figure seminar or how to create six figure seminars. It's pretty specific. It's going towards people who are speakers. 2. A funnel that goes more towards people who are purely focused of building a business online This is many of you. When we bring them in through Facebook, it's called the Ultimate Online Presentation Swipe File. We talk about in there how to create the ultimate presentation online. 3. A funnel that talks about people who are more brand new Which is a kind of leads off and says, "Do you have a life story and a message that you want to share with the world?" These are different kinds of ways or entry points that I bring people into the funnel.
Speaker Funnel It’s pretty specific when we're going towards a speaker, that we are helping them put on six figure seminars. Our audience of who's going to be attracted to that, it's not like a massively broad audience per se. It's really people who want to lead seminars, which is why when you look at this funnel of why it's profitable and it does really well for us and it's been timeless for the last few years, is because it's pretty specific on who we're targeting and who we're going after. Message to Millions Funnel This is more of Message to Millions funnel where we bring people in. We could be working with, it could be for coaches. It could be for speakers. It could be for consultants. It could be for service businesses. It's like you're not going to go put on a six figure seminar if you're not a speaker or thinking about speaking. It's not even about just speaking from the stage. It's about leading seminars, which is a narrower group of people. Now, over here, we are going after a lot of these different people. One of the ways we bring them in is with a more general message. Something like the ones below; Do you believe you have a life story and a message that can change the world? ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________
Do you believe your life story and your message can inspire people to change their lives? ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ This is really more focused on life story and message. This one is much more dialed in to where we're able to scale this now and we're much more profitable on this funnel here. When we bring them in at the top of the funnel, we're going to get tons of people who are interested in sharing a story and a message, and we're probably going to get a lot of people who are newbies who might just be thinking about this, who don't even have a career in this, and it reaches just a broad general audience of people. 3. Whether you're a speaker and it's in front of the room and you're going to speak to that audience, or whether you're online and you're going to speak to an audience getting specific on who you're speaking to is important. Ultimate Online Presentation Swipe File While there is some specificity here that it is online, the messaging is basically want to create videos that actually sell, or want to create videos, teleseminars, and webinars that actually sell. So we're kind of specific with the presentation that actually get clients. This one is high converting. A presentation or somebody who wants to create presentations and build a business online is still a little bit more specific than somebody who has a life story and a message they want to share. This could be anybody who's thinking that I have a story and a message.
First Free Gift It's pretty specific, but it can also attract a lot of people to it. It’s for speakers. It's targeting people that want to do six figure seminars and we even talk about doing six figure seminars in a weekend. It has to be somebody who's really thinking about being successful in seminars. Here, pretty much could be attracting the same audience, people who want to create presentations online. It could be coaches. It could be speakers. It could be consultants. It could be service businesses. It could be any type of entrepreneur. We are going after a broader audience here. Create a broad topic. ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ This will help to narrow down your focus. Even if you were going after an audience that is a little bit broader, there's a way to pinpoint the messaging and be more effective with the messaging so you're really speaking to a person when you're creating your actual topic and you're creating your presentation. Presentation Swipe Funnel This is the free gift that brings people into the funnel with on Facebook. One of the things that you want to do after they opt in for the free gift is to bring them to come see a video. So, imagine they opt in for this free gift, and the moment they opt in, they're like, "Oh, I want to learn how to create presentations online. I'll take this Ultimate Online Presentation Swipe File." One of the things that you can do right after they opt in was I created a video that offers them then a free coaching session. They opt in, they get the free gift, and they splash through to a page.
First Offer You're going to make an offer. They either splash through and they go to a free coaching session, or they splash through and the first offer. There are many types of offers you could put here. But they go to a free gift, they splash through to a page where there's an offer. Think of a good offer that will attract audiences. ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ On this funnel right now, they splash through, they watch this video, and the video says something like, "Congratulations! Your Presentation Swipe File is on its way to your inbox. It will be there shortly. Before you go there, I have something really special that I want to share with you." Right now, you have everything you need to start creating a great presentation, but the big question on my clients' minds are, “H ow do I go out and make millions of dollars with my message online and build a lifestyle friendly business? ” The funnel says something like this. Then I start jumping in and I teach them. So I start teaching and I go, "At any time if you feel inspired, click the button down below, and for a limited time, I'm waiving the $497 application fee to apply for a coaching session and also to be considered for my Dream Clients Delivered mastermind." The purpose of this video is for them to book a session, and letting them know that when they book a session, not only are they going to get coached, but they're going to be considered for one of the masterminds. We are teaching them video and making calls to action to go book a coaching session.
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