SLIDE 10 1/27/20 10
Tip #7 – Negotiate Commission (Part 1)
Slides at go.affgeek.com/asw20
How do you get paid?
- CPS/Rev Share – Cost per sale. Paid a portion of sale amount
- CPL – Cost per lead. Usually paid a fixed amount
- CPI – Cost per install. Paid when an app is successfully installed.
What is the EPC (Earning Per Click)?
- What products or services are selling the most & not selling at all?
- Do I get paid on gross or net sale and what is the validation period?
- How do cancelations & return rates effect my commission?
- Am I getting paid on gross or net sale and what is the validation period?
Do you understand how Click-Through, Conversions and Cancelations effect commissions and revenue?
19
Tip #7 – Negotiate Commission (Part 2)
Slides at go.affgeek.com/asw20
Impressions 25,000 Results CTR - Click Through Rate 4% 1000 CR - Conversion Rate 3% 30 CX - Cancelation Rate 10%
CPA - Cost Per Action $200 27 x 200 Publisher Revenue $5,400 Impressions 25,000 Results CTR - Click Through Rate 4% 1000 CR - Conversion Rate 1% 10 CX - Cancelation Rate 20%
CPA - Cost Per Action $200 8 x 200 Publisher Revenue $1,600
Example A: EPC $5.40 High Volume (Optimized) Example B: EPC $1.60 Low Volume
Performance dramatically effects Publisher’s Revenue
20
