1000 Block E Washington Avenue July 24, 2014 Agenda About Frank - - PowerPoint PPT Presentation

1000 Block E Washington Avenue

July 24, 2014

Agenda

• About Frank Productions
• Project Basics
• Design Inspirations
• Logistics
• Neighborhood Impacts
• Other Ways of Getting There
• Q&A

Frank Productions

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

• Founded in 1965
• Family-owned and –operated business
• Headquartered in Madison with an office Nashville,

TN

• Full-service concert promotion company
• Provides a variety of live entertainment events in

every type of venue throughout the United States

• Target market is 18 to 54 year olds

Frank Productions

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

• Camp Randall Stadium
• Coliseum at the Alliant Energy

Center

• Overture Center
• Orpheum Theater
• Union Theater
• Capitol Theater
• Barrymore Theater
• Majestic Theater
• High Noon Saloon
• Freakfest on State Street
• Revelry Festival at the Memorial

Union

• Yum Yum Fest at Central Park
• Band Camp at Willow Island

(Alliant Energy Center)

Shows FP books in Madison: FP managed events:

Project Basics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Central Park N

1000 Block E Washington Avenue

Project Basics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

• 45,000 square feet on main floor and balcony
• 2,000 – 2,500 capacity
• Approximately 45 feet high (equivalent to 4 stories)
• Flexible wall system
• Roughly 2-3 shows per week
• February to April and September to November are busiest

months

• Majority of shows will end between 11 and midnight. Bar

stays open to ease congestion on street (wall pulled to create smaller space).

• Other events will include corporate meetings, weddings,

bar/bat mitzvhas, neighborhood gatherings, school performances etc.

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Entertainment Project Basics

First Floor Space Plan

Entertainment Project Basics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Second Floor Space Plan

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Stage AE, Pittsburgh, PA (2,400 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Stage AE, Pittsburgh, PA (2,400 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Stage AE, Pittsburgh, PA (2,400 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Stage AE, Pittsburgh, PA (2,400 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Stage AE, Pittsburgh, PA (2,400 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Pageant, Saint Louis, Mo (2,300 capacity)

Design Inspirations

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Pageant, Saint Louis, Mo (2,300 capacity)

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A Management Key to a successful entertainment venue is:

• Experience
• Strong management

plan that addresses safety of participants and the community

• Tailor operations to

type of music and crowd

• On-site management
• Experienced staff

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A Advertising

• Target market is Dane

County

• Methods include:
• Leaflets
• Radio
• TV
• Newspapers (e.g.

The Isthmus)

• Social Media
• Billboards

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Tickets Purchases

• 70% to 80% purchased online
• Majority of customers print tickets at home
• Print-at-home tickets will include maps indicating available

parking and directions

• Parking can be paid for at the time of ticket purchase
• Venue will have its own website. Will include directions

to venue and parking maps

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Events

• Average show size – 1,200 attendees
• Capacity events (2,000 – 2,500) occur occasionally
• Will contract additional parking
• During capacity events, Frank Productions staff will be
• n the street directing traffic to additional parking spots,

if necessary

• Door staff will direct pedestrians out onto East

Washington and towards other evening venues (High Noon, Star Bar, Avenue Bar etc.)

• For all shows, cars exiting the ramp will be directed

towards East Washington – to Ingersoll if going east and Brearly if going west

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Crowd Management

Logistics

West

East

Signalized Intersection

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Frank Productions will work with the City of Madison on existing street parking designations.

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A Capitol Square North 613 spaces 0.9 mile distance Brayton Lot 247 spaces 0.8 mile distance

Public Parking

N

BUILD Plan potential shared parking

Logistics

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Local Example: The Barrymore

• Have a parking deal with United Way
• Approximately a five minute walk from the Barrymore
• Approximately 50-60 parking spaces
• Do not advertise parking options
• Do not provide parking instructions on their website
• See a lot of people walking to shows, mostly residents of the

neighborhood

• Have bike parking racks on both sides of the building
• See more bikers at “bike-friendly shows.” For example, shows

put on by bands with a significant bike culture.

Neighborhood Impacts

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

Neighborhood Impacts

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

N

Neighborhood Impacts

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

East Washington Avenue BUILD – Capital Gateway Corridor Plan “Create an inviting, vibrant boulevard along East Washington Avenue” Willy Wash “Willy Wash is a movement of people who stand behind the idea that the area from the Yahara River to the Capitol, from Willy Street to E. Washington, be re- developed with the consideration of music, a musical Yahara, if you will...”

Neighborhood Impacts

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

\

Weekday Bus Routes 2 3 4 5 6

15

10

14

All Day Service Off-Peak Service (9AM – 3PM and 7 PM-Midnight

2 3 4 5 6

10 14 15

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

Weekend/Holiday Bus Routes 6 2 5 7 4 2 4 5 6 7

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

Adjacent Bus Stops

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A La Fete de Marquette Bike Parking

Other Ways of Getting There

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A Concerts on the Square Bike Parking

Conclusions

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

• 75 – 100 shows per year
• Venue can be used for other events on other nights
• r it will be dark
• 250 parking spots on site which meets needs of

average size show (1,200)

• 400 + spots of street parking available. Committed

to renting additional parking for capacity events from neighboring businesses and managing the parking process

Conclusions

Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

• Frank Productions is an experienced and respected,

locally-owned company

• Committed to working with the neighborhood on an
• ngoing basis to address issues as well as plan

neighborhood, school, and community events

• Convene neighborhood committee to facilitate
• ngoing communication regarding operations and

neighborhood concerns

• Work with the committee to plan an annual

neighborhood event to be held at the venue

• Project will enhance the local music scene, enliven

the Cap East District, and be a legacy for Frank Productions (3rd generations to date)

Q&A

Frank Productions Entertainment Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A

Thank you!