Restaurants can see where the orders are on a map, and crucially when a driver can collect them. Improved efficiency for the kitchen and delivery driver. 49
An order docket is printed and passed to the kitchen for preparation. 50
An order accepted notification is pushed to the customer or viewed via the order progress bar. 51
Arriving at the restaurant for a new order, the driver collects the orders assigned. A notification is sent to the customer informing them that their food is out for delivery. 52
The customer will receive a notification that the order is on its way. 53
The app displays the location of the driver and estimated time of arrival. 54
The restaurant can see the driver's location and progress to the customer. 55
Watch or app will give live updates on the order progress – 2 minute heads-up. 56
57
Now that you’ve finished your meal, rate your experience with JUST EAT. 58
59
60
Working on multiple new home • platforms (some of which are under NDA with major tech companies) Being close to the customer and • available wherever they are Winning key moments when • customers would like to order food e.g. when watching a film, parties, playing video games 61
Contextually aware • Fits into and enhances already fun • experiences e.g. parties, watching sport 62
63
1 Introduction: David Buttress, CEO 2 Operations: Adrian Blair, COO 3 Technology: Fernando Fanton, CPTO 4 Marketing: Barnaby Dawe, CMO 5 Wrap-up and Q&A 64
Brand development • Global performance strategy • Local marketing execution • Australia brand relaunch • UK marketing update • Italy/Spain marketing update • Looking ahead • 65
66
67
68
From To 100% greater awareness in UK than our nearest competitor 69
More frequent : every meal, many occasions More diversity : breadth that offers something for everyone More personal : experiences that build relationships More proactive : smart data to drive smart innovation More coherent : strong identification with vision and mission The new normal: this is how it’s done. 70
The right food for every mood. Quality for everyone. 71
From To One brand, one platform, one app experience 72
73
TV Transport Search OOH Display 74
35% increase in CRM conversion 75
TV Transport Search OOH Display 76
77
78
79
● Using scale to deliver true value ● Hero our partners ● Personalise all communication and deliver meaningful data to help drive growth ● Be the voice of the sector ● Drive our reputation through all comms platforms 80
81
82
83
84
85
87
25% increase in app usage App users spend A$8 more than other channels 88
Plane banners • TV • Digital • Youtube (pre-roll) o Masterchef & Ten Play (pre-roll) o Standard Display o Snakk – targeting TV schedule o Facebook & Instagram o Spotify o Outdoor • Street furniture o Street chalkings o Street team activations o Radio • 89
90
91
92
93
94
95
96
è è è ’ ’ ’ ? ? ? o o o t t t t c t t c c u u u è è è r r r a a b b a b i i i l l g g l o g o o e p e e p p m v m m v v e S S S e e t t t l l l o o o I I I l l l e l l l e e b b b l l l . . i i . i T T T i i i r r r p A A p p A o o o E c c E E c S S S T T . . . T a a a s s S S S s a a a U U c c c U a J a a J J e e e r r r a a a t t s s s t d i i i d d 700k app downloads in first 6 weeks Ordina online pranzo Ordina online pranzo e cena a domicilio. e cena a domicilio. Scarica l ’ App. Scarica l ’ App. 97
98
JE and LNR neck and neck start of 2015 JE more than 2x size end of 2015, up to 1m active customers Acquisition of LNR in Q1 2016 99
100
Recommend
More recommend
