1 The Pre-K The Pre-K for PA for PA campaign is a powerful vehicle - - PowerPoint PPT Presentation

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The Pre-K The Pre-K for PA for PA campaign is a powerful vehicle campaign is a powerful vehicle for the push to upgrade and expand PA for the push to upgrade and expand PA’s ECE system ’s ECE system

Provide high-quality pre- kindergarten for all three- and four-year olds – Pre-K for PA Expand access to child care subsidy Improve child care quality Increase access to voluntary, evidence-based home visiting Ensure that that all children in need of early intervention are identified and receive services

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Why lead with pre-k? Why lead with pre-k?

• The election for

governor was a unique opportunity to reinvigorate the statewide bi-partisan commitment to ECE

• Polls showed pre-k

could be a leading edge issue

CAMPAIGN LAUNCHED NOVEMBER 2013

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Our four Campaign goals Our four Campaign goals

BUILD A BASE

• f 10,000 and 500

endorsing orgs for Pre-K for PA and use that base to push for systemic improvements REGULARLY RELEASE COMPELLING RESEARCH to support pre-k and ECE system improvement IMPACT THE NARRATIVE

• f statewide and

state district elections, state budget debate and administrative actions ENSURE CLARITY

• f focus on high

quality ECE among key state- level actors

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We built a highly motivated statewide constituency We built a highly motivated statewide constituency

10,000 10,650 2000 4000 6000 8000 10000 12000 GOAL Jul-15 100 200 300 400 500 600 Statewide Northeast Southwest South Central Southeastern Central Lehigh Valley Northeast

Over 10,000 supporters

Exceeded goal by > 6%

571 Endorsing Organizations!

Exceeded goal by 14%

LEADERSHIP COUNCIL Goal: 100 members, exceeded it with 122

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We mobilized the right stakeholders We mobilized the right stakeholders

County Commissioners, Clergy, Mayors, City Council Members

Community Leaders Military Leaders

Financial Sector, Manufacturing, High-Tech Industry

Business & Industry Leaders

District Attorneys, Chiefs of Police, Sheriffs

Law Enforcement Leaders

Principals, Teachers, Higher Education, K-12 Education Advocates

Educators & Academia Health Professionals

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We published persuasive research We published persuasive research

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Our research continues to get attention Our research continues to get attention

11 campaign products 36 articles about campaign products 37 e-newsletters to our supporters disseminated the research Open rate of 14.4%

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Year 2 events and messages Year 2 events and messages continued to get noticed! continued to get noticed!

30 PRESS EVENTS

In last 12 months

27 EDITORIALS 62 ARTICLES 25 COMMENTARY PIECES WEEKLY FACEBOOK REACH 10,000 TWITTER FOLLOWS 1823

22 State Representatives, 22 Senators

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We broke through to thousands We broke through to thousands

Reached 17,100 Shared 32 times Reached 4,600 Shared 17 times Reached 9,400 Shared 112 times Reached 9,600 Shared 73 times Reached 11,400 Shared 155 times

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None of the statewide candidates started out with pre-k… None of the statewide candidates started out with pre-k… but but EV EVERY cam ERY campai paign ended adopti gn ended adopting ng Pre- Pre-K/ K/ECE as l ECE as leadi eading i ng issue ssue

Tom Corbett Tom Wolf Rob McCord Katie McGinty Allyson Schwartz

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We penetrated the political discourse We penetrated the political discourse

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• SEN. BROWNE (R-LEHIGH)
• REP. HICKERNELL (R-DAUPHIN/LANCASTER
• SEN. RAFFERTY (R-CHESTER/MONTGOMERY)
• REP. PETRARCA (D-WESTMORELAND)

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Ear Early Lear arni ning ng PA PA / Pre-K K for PA PA

Recommendations for the Wolf Administration to Improve Early Learning Opportunities in Pennsylvania

ECE policy proposals were adopted ECE policy proposals were adopted

https://www.dropbox.com/s/cgbxgieubxnpswq/gov.avi?dl=0

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The election mandate became a The election mandate became a bipartisan budget priority bipartisan budget priority Proposed FY 2016 ECE Increase Largest Ever

Annual Change in Pre-K Funding Legislature and Governor Agree to Historic Increases for FY 2016

$- $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000

State House/Senate Pre-K Governor Pre-K Pre-K Head Start Child Care

$(60,000,000) $(40,000,000) $(20,000,000) $- $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 FY 08-09 FY 09-10 FY 10-11 FY 11-12 FY 12-13 FY 13-14 FY 14-15 FY 15-16

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Built a winning political strategy Built a winning political strategy

Champions – Governor and a House and Senate R budget leaders Legislators of influence – key positions, “yes” vote on taxes, etc. Early Childhood Education Caucus

Targeted for Maximum Impact

Tracking system/analytics to continuously hone strategy Changed targets for maximum impact / advance case Progressive legislative requests

Continued Monitoring and Strategy Updates

Administration staff & leg. leadership staff Early support to Gov – transition and budget Two campaign members join Wolf team

Leveraged and Built Strong Relationships

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Capitalized on political realities Capitalized on political realities

Capitol Caravan Visits Legislative Breakfasts Media Outreach

All Politics Are Local – Legislators and Their Constituents

Three lobbying firms engaged by partners Daily presence of partner staff Hundreds of legislative visits made

In the Building Lobbying = Real Time Info Raised non-foundation funds to support all lobbying expenses

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Assembled influential leaders ssembled influential leaders

Personal and professional networks tapped to create Leadership Council that can advocate from diverse perspectives.

DIVERSE NETWORK

Leadership network active in regional AND statewide advocacy and education efforts.

LOCAL & STATEWIDE APPROACH

Candidate Roundtables; Legislative Meetings and Breakfasts; Press events and media engagement; Classroom Visits; others.

STRATEGIC ENGAGEMENT

Educators Business Leaders Law Enforcement Community Leaders Military Health Professionals

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Ensured Ensured grasstops grasstops leaders were out in front in 2015 leaders were out in front in 2015

Legislative Breakfasts Impacting Legislators Press Events Impacting Transition Editorials

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Grassroots activities demonstrated Grassroots activities demonstrated constituent support constituent support

From community events to Harrisburg Capitol Caravans, Pre-K for PA is EVERYWHERE!

VISIBILITY + RECOGNITION

Building will for legislative action by deepening relationships through community outreach in 31 counties.

TARGETED OUTREACH

Relating the pre-k story to legislators with 41 district meetings, collecting more than 50 stories, and managing 31 in-classroom visits.

CONSTITUENT CONNECTION

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Our base kicked in to action Our base kicked in to action

Adopt-A-Legislator Action Day Capitol Caravan Phone Banking Connecting with Constituents in Targeted Regions

Targeted legislative districts engaged through community events.

Deepening Relationships Among ECE Professionals

Monthly activities build connections between legislators and ECE.

Early Childhood Action Day

Statewide day of action mobilizes in Harrisburg and across PA.

Raising the Stakes in Harrisburg

Mobilization goes to the Capitol to directly influence elected leaders.

Keeping the Message Strong

Phone banks reach leaders through supporters during budget impasse.

600+ 600+ events events 30 adopted 30 adopted legislators legislators 150 150 participants participants 31 Capitol 31 Capitol Caravans Caravans 516 calls 516 calls to supporters to supporters

Public Outreach

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Our message discipline worked Our message discipline worked

New research reports kept pre-k in the headlines and in front of our supporters.

Research-Driven Message Calendar

Creative online and social media engaged our supporters and expanded our base.

Innovative Online & Social Media

Campaign is seen as a resource of information for reporters, policy makers and the public.

Campaign as a Resource

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Keeping the drumbeat alive eeping the drumbeat alive

FEB. MAR. APR. MAY

Pitching in lead up to release of Governor’s Budget Month of the Young Child Press Events Social Media efforts around Legislative Budget Hearings Local press pitching Re: capitol caravans

• JUN. –

SEPT.

Budget Impasse Classroom Events Reaction to Governor’s Budget Editorial Follow-up Grasstops and Grassroots Classroom visits with Legislators Editorial Follow-up Targeted Editorial Board Meetings Fight Crime: Invest in Kids Report Release

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Our facts informed key decision makers Our facts informed key decision makers

• n the basics of pre-k
• n the basics of pre-k

“You have the best brand! Don’t change ANYTHING!” – Rep. Mike Vereb

“You guys are doing a great job.”

– Diane McNaughton,

• Sen. Smucker Communications Specialist, Education Committee:

“You guys are doing things perfectly. Not too much, not too little.”

– Jason High, Sen. Wagner Chief of Staff

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Funders step to the plate Funders step to the plate

Matching Funds 33% William Penn 67%

Campaign Funds by Year Total Campaign Revenue

$914,163 $2,000,000 $594,000 $1,200,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Match WPF Year 1 Year 2

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The hard work is just beginning! The hard work is just beginning!

Expand constituency and political support for ECE Keep Pre-K top of the fold Where there is a legislator, there is ECE Policy, Policy, Policy New Stakeholders

Recruit four to six major new constituencies that make pre-k an

• rganizational priority

Monthly Events

Ten major media worthy events to build the support

• f key decision makers

Legislative Leaders

Work both sides of the aisle and campaigns to recruit more legislative champions

Focus on System Improvement

Release briefs and reports that

• ffer specific recommendations

and work to get them adopted

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Behind the scenes – Behind the scenes – some of our some of our organi

• rganizing pri

ng princi ncipl ples es

Leaders Are Magnets

Grow leadership council and educate the members on the broader ECE agenda and link their work with ELIC

Constituents Have Sway

Deepen the level of engagement of ECE and supportive stakeholders in targeted communities

Momentum is Essential to the Narrative

Increase the reach of campaign graphics, data and evidence of political impact with a sophisticated media consultancy

Necessity Drives Innovation Work with school districts where they are the only option for pre-k,

and help them learn and prepare to enroll

Real Information Removes Obstacles

Convene providers and the state so that obstacles to quality can be addressed and new forms of support provided

Real Impact Doesn’t Just Happen

We will invest historic levels of organizational capacity to ensure success

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