1 FLWS: A Compelling Investment Opportunity Unique family of iconic - - PowerPoint PPT Presentation

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FLWS: A Compelling Investment Opportunity

• Unique family of iconic gourmet and floral

gift brands

• Growing Revenues, EBITDA, EPS and

Free Cash Flow

• Proven ability to leverage business

platform to reduce OPEX

• Strong balance sheet: low leverage and

growing cash

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Growing Revenue & EBITDA

(In Millions)

Revenue Adjusted EBITDA

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Revenues by Segment

Gourmet Foods & Gift Baskets BloomNet Consumer Floral

36% 7% 57%

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Seasonality: Revenues by Fiscal Quarter

13%

Q1: July - Sept

47%

Q2: Oct - Dec

20% 20%

Q3: Jan - March Q4: April - June

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Gourmet Foods & Gift Baskets

(*Packaged Facts, Food Gifting 4th edition)

➢ Building a Leadership Position in a Highly Fragmented >$22B* Market

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Consumer Floral

• Extending market leadership
• Truly original product designs
• Leader in “Every Day” gifting occasions

➢ Powerful Brand Equity

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B2B Wire Service

• Quality and innovation leader
• Differentiated variable-fee model
• Strong contribution margin ~35%

➢ Growing Market Penetration and Market Share vs. Legacy Competitors

Driving Innovation

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• Creating Multi-Brand Customers
• Multi-channel Customer

Engagement

• Truly Original Product Designs
• Building a “Celebratory

Ecosystem”

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Multi-Brand Website

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Multi-Brand Loyalty

• Deepen customer relationships
• Increase customer frequency,

annual spend and retention

• Maximize lifetime value of

customers

➢Cross-Marketing

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• Extend 1-800-Flowers.com’s

“Every Day” gifting leadership to Gourmet Food gift brands

• Capture larger share of

customers’ year-round gifting wallets

Multi-Brand: Everyday Gifting

➢ Cross-Brand Marketing & Merchandising Opportunities

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Product Innovation: Truly Original Designs

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Product Innovation: Expanded Offerings

Gluten-Free

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Customer Engagement

eCommerce Mobile

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Social

➢Being where our customers are connecting… … and staying ahead

• f the next wave

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Facebook Messenger Bot Amazon Alexa Voice-Enabled “Skill”

Next Wave in Customer Engagement: “Conversational Commerce”

“Gwyn” IBM Watson-Powered A.I.

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Delivering Smiles Customer Engagement

Celebratory Ecosystem

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Building on Positive Trends

• Growing Revenues, EBITDA, EPS and FCF
• Significant growth opportunities, organic and

through acquisitions

• Proven ability to leverage business platform

and drive operating efficiencies

• Innovator on the leading edge of fast growing

Mobile, Social and Conversational Commerce

• Experienced management team, aligned with

shareholders

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Safe Harbor Statement

Special Note Regarding Forward-Looking Statements A number of statements contained in this presentation are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable

• statements. For a detailed description of these risk factors, please refer to

the Company’s Securities and Exchange Commission filings including the Company’s Annual Reports on form 10-K and quarterly reports on form 10Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements included in this presentation.

(*A Reconciliation of Adjusted Net Income and Adjusted EBITDA to appropriate GAAP measures is available at the Investor Relations section of the Company’s website at www.1800flowers.com as part

• f the Company’s tables attached to its quarterly filings with the SEC on forms 10Q and 10K as well

as its quarterly results press releases.)

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NASDAQ: FLWS

Contact: Joseph D. Pititto, Senior VP Investor Relations Phone: (516) 237-6131/ E-mail: invest@1800flowers.com