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 Creativity is the ability to see the same things as everyone else but think something different.  Creativity is an important element in finding new ways to do old things and ways to do things yet undone. 4 www.mjahangir.ir - Mustafa Jahangir

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Innovation is the implementation of new ideas at the individual, group or organizational level 7 www.mjahangir.ir - Mustafa Jahangir

Creativity is not nice to have it is a must to have, it is a survival factor. 8 www.mjahangir.ir - Mustafa Jahangir

Why Creativity and Innovation is Important? 9 www.mjahangir.ir - Mustafa Jahangir

How are they different?  Personality Traits  Cognitive Creativity Skills  Domain-specific Knowledge  Intrinsic Motivation 10 www.mjahangir.ir - Mustafa Jahangir

 Persistence  Self-confidence  Independence  Attraction to complexity  Tolerance of ambiguity  Intuitiveness

 Have broad interests  Are energetic  Drive to achieve  Love their work  Take risks 12 www.mjahangir.ir - Mustafa Jahangir

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How Creative Are You? 1 — 10 Scale 15 www.mjahangir.ir - Mustafa Jahangir

 Preparation  Frustration  Incubation  Illumination  Elaboration 16 www.mjahangir.ir - Mustafa Jahangir

1. Logical thinking – the decision maker builds on his or her analytical abilities. 2. Lateral thinking – disrupts the usual vertical thinking by introducing discontinuity. 3. Critical thinking – takes the position that certain elements within a problem context are most critical to the solution. 17 www.mjahangir.ir - Mustafa Jahangir

4. Opposite thinking – the decision maker takes the perspective of someone other than himself. 5. Groupthink – an alternative way of thinking that can be used to achieve group involvement. 18 www.mjahangir.ir - Mustafa Jahangir

SEQUENCE NUMBERS LOGIC OBJECTIVE WORDS MATHEMATICAL ANALYSIS STRUCTURAL FACTS CATEGORIES LINEAR COMPUTE CONSCIOUS SPECIFIC VERBAL 19 www.mjahangir.ir - Mustafa Jahangir

RANDOM PICTURES EMOTIONAL SUBJECTIVE VISUAL ARTISTIC INTUITION SPONTANEOUS FEELINGS WHOLE IMAGINATION CREATIVE UNCONSCIOUS GENERAL NON-VERBAL 20 www.mjahangir.ir - Mustafa Jahangir

 Self-constraining beliefs  Fears, beliefs, and stresses  Routines and rigidity 21 www.mjahangir.ir - Mustafa Jahangir

 Exercise 1 - Revisit your childhood. What did you love to do?  Exercise 2 - Make a "creativity board. “  Exercise 3 - Make a list of people who are where you want to be. 22 www.mjahangir.ir - Mustafa Jahangir

 Exercise 4 - Start doing what you love, even without a business plan  Exercise 5 - Take a break from business thinking. 23 www.mjahangir.ir - Mustafa Jahangir

The best way to get a good idea is to get a lot of ideas. Linus Pauling 24 www.mjahangir.ir - Mustafa Jahangir

 Present a clear statement of the problem at hand.  Everybody gets enough Post-It ™ notes for more than the obvious answers.(stretch, number counts)  Put the notes on the wall. (get physical, use spatial memory). 25 www.mjahangir.ir - Mustafa Jahangir

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Mind Set Without taking pen off paper, connect all points with just 4 straight lines 27 www.mjahangir.ir - Mustafa Jahangir

Mind Set 28 www.mjahangir.ir - Mustafa Jahangir

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http://www.triz-journal.com/archives/1997/07/b/index.html 35 www.mjahangir.ir - Mustafa Jahangir

 Divide an object into independent parts. › Replace mainframe computer by personal computers. › Replace a large truck by a truck and trailer.  Make an object easy to disassemble. › Modular furniture › Quick disconnect joints in plumbing 36 www.mjahangir.ir - Mustafa Jahangir

 Separate an interfering part or property from an object, or single out the only necessary part (or property) of an object. › Locate a noisy compressor outside the building where compressed air is used. 37 www.mjahangir.ir - Mustafa Jahangir

 A. Change the shape of an object from symmetrical to asymmetrical. › Asymmetrical mixing vessels or asymmetrical vanes in symmetrical vessels improve mixing (cement trucks, cake mixers, blenders). › Put a flat spot on a cylindrical shaft to attach a knob securely. 38 www.mjahangir.ir - Mustafa Jahangir

 Bring closer together (or merge) identical or similar objects, assemble identical or similar parts to perform parallel operations. › Personal computers in a network › Thousands of microprocessors in a parallel processor computer Vanes in a ventilation system Electronic chips mounted on both sides of a circuit board or subassembly . 39 www.mjahangir.ir - Mustafa Jahangir

 Assign 60 random words and use a clock to locate the word.  After finding a word, use it to describe a case or problem.  E.g. Traffic Light (case) link with random words 40 www.mjahangir.ir - Mustafa Jahangir

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