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May 10, 2023 582 likes •1.11k views

www.mjahangir.ir - Mustafa Jahangir 1 2 www.mjahangir.ir - Mustafa Jahangir 3 www.mjahangir.ir - Mustafa Jahangir Creativity is the ability to see the same things as everyone else but think something different. Creativity is an

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Creativity is the ability to see the

same things as everyone else but think something different.

Creativity is an important element

in finding new ways to do old things and ways to do things yet undone.

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Innovation is the implementation of new ideas at the individual, group or

  • rganizational level

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Creativity is not nice to have it is a must to have, it is a survival factor.

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Why Creativity and Innovation is Important?

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How are they different?

  • Personality Traits
  • Cognitive Creativity Skills
  • Domain-specific Knowledge
  • Intrinsic Motivation

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  • Persistence
  • Self-confidence
  • Independence
  • Attraction to complexity
  • Tolerance of ambiguity
  • Intuitiveness
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  • Have broad interests
  • Are energetic
  • Drive to achieve
  • Love their work
  • Take risks

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How Creative Are You? 1—10 Scale

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Preparation Frustration Incubation Illumination Elaboration

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  • 1. Logical

thinking – the decision maker builds on his or her analytical abilities.

  • 2. Lateral thinking – disrupts the usual

vertical thinking by introducing discontinuity.

  • 3. Critical thinking – takes the position

that certain elements within a problem context are most critical to the solution.

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  • 4. Opposite

thinking – the decision maker takes the perspective of someone other than himself.

  • 5. Groupthink –

an alternative way of thinking that can be used to achieve group involvement.

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OBJECTIVE LOGIC NUMBERS SEQUENCE STRUCTURAL ANALYSIS MATHEMATICAL WORDS COMPUTE LINEAR CATEGORIES FACTS VERBAL SPECIFIC CONSCIOUS

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SUBJECTIVE EMOTIONAL PICTURES RANDOM SPONTANEOUS INTUITION ARTISTIC VISUAL CREATIVE IMAGINATION WHOLE FEELINGS NON-VERBAL GENERAL UNCONSCIOUS

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Self-constraining beliefs Fears, beliefs, and stresses Routines and rigidity

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Exercise 1 - Revisit your childhood.

What did you love to do?

Exercise 2 - Make a "creativity

board.“

Exercise 3 - Make a list of people

who are where you want to be.

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Exercise 4 - Start doing

what you love, even without a business plan

Exercise 5 - Take a break

from business thinking.

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The best way to get a good idea is to get a lot of ideas.

Linus Pauling

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Present a clear statement of the

problem at hand.

Everybody gets enough Post-It™

notes for more than the obvious answers.(stretch, number counts)

Put the notes on the wall. (get

physical, use spatial memory).

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Mind Set

Without taking pen

  • ff paper,

connect all points with just 4 straight lines

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Mind Set

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http://www.triz-journal.com/archives/1997/07/b/index.html

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Divide an object into independent parts.

› Replace mainframe computer by personal

computers.

› Replace a large truck by a truck and trailer.

Make an object easy to disassemble.

› Modular furniture › Quick disconnect joints in plumbing

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Separate an interfering part or

property from an object, or single out the only necessary part (or property) of an object.

›Locate a noisy compressor outside

the building where compressed air is used.

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A. Change the shape of an object from

symmetrical to asymmetrical.

› Asymmetrical mixing vessels or

asymmetrical vanes in symmetrical vessels improve mixing (cement trucks, cake mixers, blenders).

› Put a flat spot on a cylindrical shaft to

attach a knob securely.

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Bring closer together (or merge)

identical or similar objects, assemble identical or similar parts to perform parallel operations.

› Personal computers in a network › Thousands of microprocessors in a parallel

processor computer Vanes in a ventilation system Electronic chips mounted on both sides of a circuit board or subassembly.

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Assign 60 random words and

use a clock to locate the word.

After finding a word, use it to

describe a case or problem.

E.g. Traffic Light (case) link with

random words

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