1 1 2 OPPORTUNITIES Convention Center and Hotel Opportunities - PowerPoint PPT Presentation

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2 OPPORTUNITIES Convention Center and Hotel Opportunities Destination Awareness, Attracting Inclusion and Professional Diversity Sports Grand Rapids Downtown Destination Transportation Enhancing for the Asset Study Amateur Visitor Sports Offerings Outdoor and Adventure Leveraging the Opportunities Grand River

1.0 Convention Center and Hotel Opportunities

4 4 HISTORICAL GROUP ROOM NIGHTS Group Room Nights Contracted (2008 – 2015) 160,000 147,035 140,254 137,490 140,000 126,598 125,323 125,026 123,863 121,199 120,000 100,000 80,000 60,000 40,000 20,000 0 2008 2009 2010 2011 2012 2013 2014 2015 Source: Experience Grand Rapids, December 2015 YE

5 5 HISTORICAL CENTER OCCUPANCY (FY 2009 – FY 2016) 100% 90% 80% 70% 60% 54.04% 52.45% 49.71% 48.49% 50% 41.31% 39.54% 40% 33.98% 32.85% 30% 20% 10% 0% FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

6 6 COMPETITIVE/COMPARABLE ANALYSIS Event Space at Comparable Convention Centers Exhibit Meeting Ballroom Detroit, MI (2)(3) 906,500 Columbus, OH (1) 539,200 Kansas City, MO (3) 491,100 Pittsburgh, PA 423,000 Louisville, KY (1)(4) 298,400 Cincinnati, OH 297,000 Milwaukee, WI (2) 265,800 Albuquerque, NM 243,400 Grand Rapids, MI 231,300 Hartford, CT 216,400 Memphis, TN (2) 197,300 Lansing, MI 97,100 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 (1) Currently expanding (2) Expansion proposed (3) Recently expanded (4) Post expansion square footage

7 7 COMPETITIVE/COMPARABLE ANALYSIS Number of Hotel Rooms within ½ Mile of the Convention Center Louisville, KY 5,170 Pittsburgh, PA 4,260 Cincinnati, OH 3,690 Kansas City, MO 3,520 Milwaukee, WI 3,450 Columbus, OH 3,010 Detroit, MI 2,970 Memphis, TN 1,560 Grand Rapids, MI 1,520 Average = 2,600 Albuquerque, NM 960 Median = Hartford, CT 650 3,000 Lansing, MI 260

8 8 DEVOS PLACE POTENTIAL EXPANSION SITES • Current Center somewhat undersized relative to competitive set. 3.6 Acres • Occupancy percentages suggest a mid- term vs. short-term expansion scenario. • A 50% expansion would provide for 115,000 square feet of added sellable space and a footprint of 2.5 to 4.0 acres. • Careful consideration of expansion connections will be required, with site 3.0 planning beginning in near term. Acres • Added hotel inventory will help attract events to the existing Center, and will be required to support added Center space. Consider a near-term RFQ process for a hotel.

2.0 Attracting Professional Sports

10 10 PROFESSIONAL SPORTS Professional Soccer Leagues – MSA Population Comparison MLS Market Populations NASL Market Populations USL Market Populations Harrison, NJ New York, NY 21,576,908 21,576,908 New York, NY 21,576,908 Los Angeles, CA 17,975,591 Los Angeles, CA 17,975,591 Irvine, CA 17,975,591 San Francisco, CA 7,438,836 Chicago, IL 9,818,886 Lehigh Valley, PA* 8,176,260 Vaughan, Ont 6,093,870 Chester, PA 8,176,260 Minneapolis, MN 4,708,296 Peoria, AZ 5,413,854 Dallas, TX 7,678,577 Seattle, WA 5,135,739 Tampa Bay, FL 4,641,534 Sacramento, CA 4,219,772 San Jose, CA 7,438,836 Montreal, Que 4,061,025 Houston, TX 7,023,178 Miami, FL 4,569,615 Orlando, FL* 4,032,876 Portland, OR 3,301,014 Washington, D.C. 6,863,322 Ft. Lauderdale, FL St. Louis, MO 3,226,221 4,569,615 Atlanta, GA 6,761,628 Sandy, UT 3,218,068 Charlotte, NC Foxborough, MA 3,196,621 6,570,080 Cary, NC 3,176,355 Pittsburgh, PA 2,861,615 Tornoto, Canada 6,093,870 San Antonio, TX* 2,727,707 Indianapolis, IN 3,016,318 Seattle, WA 5,135,739 Kansas City, MO* 2,518,983 Vancouver, BC 2,504,151 Denver, CO 4,370,945 Bayamón, PR 2,196,538 Cincinnati, OH* 2,387,855 Montreal, Que 4,061,025 Grand Rapids, MI 2,043,082 Grand Rapids, MI 2,043,082 Harrisburg, PA 2,034,468 Orlando, FL 4,032,876 Oklahoma City, OK 1,945,941 Portland, OR 3,301,014 Oklahoma City, OK 1,945,941 Average = Average = Louisville, KY Average = 1,762,830 Richmond, VA 1,536,490 Salt Lake City, UT 3,218,068 8.1 million 4.8 million 4.6 million Jacksonville, FL 1,858,527 Tulsa, OK 1,443,530 Columbus, OH 2,519,871 Edinburg, TX* 1,375,837 Median = Median = Median = Rochester, NY Kansas City, MO 1,088,881 2,518,983 Edmonton, Alta 1,355,815 6.7 million 2.9 million 3.2 million Colorado Springs, CO 967,422 Vancouver, BC 2,504,151 Charleston, SC 873,085 Ottawa, Ont 1,327,233 Grand Rapids, MI 2,043,082 Wilmington, NC 499,754 * Expansion franchise

11 11 PROFESSIONAL SPORTS USL Map Vancouver Whitecaps 2 Seattle Sounders FC 2 FC Montreal Portland Timbers 2 Rochester Rhinos Toronto FC II New York Red Bulls II Bethlehem Pittsburgh Riverhounds Steel Harrisburg City Islanders Real Monarchs SLC Sacramento Republic FC FC Cincinnati Colorado Springs Saint Louis FC Swope Park Rangers SC Richmond Kickers Switchbacks FC Louisville City FC LA Galaxy II Orange County Charlotte Independence Blues FC Tulsa Roughnecks Wilmington Hammerheads FC Oklahoma City Energy FC Arizona United SC CharlestonBattery Orlando City B San Antonio FC 11 Rio Grande Valley FC Toros

12 12 PROFESSIONAL SPORTS Minor League Baseball – Market Population Comparison Class AA Market Populations Class AAA Market Populations Frisco, TX Gwinnett, GA Bowie, MD Tacoma, WA San Antonio, TX Charlotte, NC Jacksonville, FL Sacramento, CA Richmond, VA Las Vegas, NV Hartford, CT Columbus, OH Birmingham, AL Round Rock, TX Grand Rapids, MI Indianapolis, IN Tulsa, OK Nashville, TN Koda, TN Norfolk, VA N. Little Rock, AR Pawtucket, RI Akron, OH Oklahoma City, OK Harrisburg, PA Memphis, TN Chattanooga, TN Louisville, KY Portland, ME New Orleans, LA Springdale, AR Salt Lake City, UT Pensacola, FL Buffalo, NY Springfield, MO Rochester, NY Corpus Chrisi, TX Grand Rapids, MI Mobile, AL Fresno, CA Average = Reading, PA Omaha, NE Average = Manchester, NH Albuquerque, NM 1,489,605 1,030,924 Biloxi, MS El Paso, TX Montgomery, AL Allentown, PA Trenton, NJ Colorado Springs, CO Median = Median = Erie, PA Syracuse, NY 1,216,577 495,801 Binghamton, NY Des Moines, IA Midland, TX Toledo, OH Pearl, MS Moosic, PA Jackson, TN Durham, NC Altoona, PA Reno, NV

13 13 PRO SPORTS FINDINGS • Potential to attract higher level professional sports – USL or NASL. • MLS considering Detroit. • Under the affiliation with Detroit Tigers, possibility exists to explore moving to AA (currently in Erie PA). • League realignment would like be necessary. • Iowa Cubs AAA franchise could also be an option.

3.0 Enhancing Amateur Sports Offerings

15 15 AMATEUR SPORTS Greater Grand Rapids Outdoor Fields Map (1) Rectangle Baseball 6 Softball Total 7 Key Venue City 1 Rockford High School Rockford 3 3 8 14 1 2 Cal-Plex Caledonia 1 3 7 11 3 East Kentwood High School Kentwood 2 2 7 11 Whistlestop Park Byron Center 4 4 3 4 11 13 5 Port Sheldon Sports Complex Hudsonville 2 3 5 10 23 6 Sparta Township Sports Complex (2) Sparta 1 5 3 9 7 Art Van Sports Complex Rockford 2 6 0 8 8 Christian Athletic Complex Kentwood 0 8 0 8 21 Jenison High School Jenison 2 2 4 9 8 10 Gainey Athletic Facility Grand Rapids 2 3 2 7 22 Grandville High School Grandville 2 1 3 11 6 14 12 Earle Brewer Park Byron Center 0 1 5 6 15 16 25 13 Alpine Township Sports Complex Comstock Park 0 3 2 5 Grand Valley State University Allendale 1 1 3 14 5 10 15 Manhattan Park Grand Rapids 0 3 2 5 9 24 19 Catholic Central High School Grand Rapids 1 1 2 16 4 17 Crestwood Middle School Kentwood 0 0 3 3 8 18 Douglas Walker Park Byron Center 0 1 2 3 17 5 11 19 MSA Fieldhouse Grand Rapids 0 0 3 3 20 Farmers Athletic Complex Caledonia 1 1 0 2 3 Riverside Park Grand Rapids 0 0 2 21 2 (1) Sample only, not 22 Dewitt Baseball Stadium Grand Rapids 1 0 0 1 20 a comprehensive Fifth Third Ballpark Comstock Park 1 0 0 23 1 list. 4 18 12 24 Grand Rapids Christian High School Grand Rapids 0 0 1 1 25 Houseman Field Grand Rapids 0 0 1 1 (2) Currently under 2 construction. Total 26 51 68 145

16 16 AMATEUR SPORTS Youth Soccer Participation by State (2013 – 2014) 321,575 California 246,863 Texas New York 183,218 Massachusetts 167,402 163,423 Pennsylvania 150,978 New Jersey 144,197 Virginia 113,777 Florida 100,170 Washington Maryland 97,268 92,022 Michigan 91,505 Ohio 80,652 Illinois 78,943 Georgia 76,668 Minnesota Colorado 73,313 North Carolina 72,999 62,972 Utah 61,567 Indiana 56,474 Wisconsin 51,672 Arizona 49,307 Tennessee Kentucky 37,621 Oklahoma 36,222 32,113 Iowa 30,147 Missouri 25,782 Louisiana 25,258 Kansas Arkansas 25,104 Oregon 24,811 22,372 South Carolina 22,031 Rhode Island 21,787 Nebraska 21,516 Mississippi 20,590 New Mexico New Hampshire 18,949 Connecticut 16,841 15,950 Alabama 15,369 West Virginia Average = 13,752 South Dakota 13,480 Delaware 60,500 Idaho 12,645 Nevada 11,282 Maine 10,867 10,635 Montana Median = 7,627 Vermont 7,341 North Dakota 30,200 6,787 Hawaii Wyoming 5,794 Source: US Youth Soccer, 2015 Alaska 5,392