Your life tells a story and there is someone out there who needs to - - PowerPoint PPT Presentation

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Your life tells a story and there is someone out there who needs to - - PowerPoint PPT Presentation

Jan 15, 2023 366 likes •767 views

Your life tells a story and there is someone out there who needs to hear it. You may think that your story is not sensational, but it does not have to be sensational, it just has to be sincere. Mark Brown, the Toastmasters International 1995

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Your life tells a story and there is someone out there who needs to hear it. You may think that your story is not sensational, but it does not have to be sensational, it just has to be sincere. Mark Brown, the Toastmasters International 1995 World Champion of Public Speaking

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The I Impor

  • rtance o
  • f T

Telling Y Your S Story:

REACHIN HING S STATE P E POL OLIC ICY-MAKERS RS

THE G GRASSROOTS P PERSPECTIVE Marion Holmberg, Alliance for Citizen Directed Supports

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Policy Matters

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If we want to create systems that improve peoples lives and advance their rights and freedoms we need to work together!

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Advocacy Must Be Anchored by Values

Individuals who receive services and supports know their needs best and are in the best position to plan and manage their own services (ASD website) People are experts of their own lives Self-direction and full citizenship are fundamental human rights

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To change p policy, tell g good s stori ries a and w work rk to together her w with a h all s stake e holders

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Eff ffective ve A Advo voca cacy- How t

  • w to Tell Y

Your S Story

IF YOU’RE NOT AT THE TABLE, YOU’RE ON THE MENU

This Photo by Unknown Author is licensed under CC BY-NC-ND
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The Four Advocacy Essentials

Who are you? What is your issue? Why is your issue important What do you want the elected

  • fficial/policymaker

to do about it?

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A stor

  • ry i

y is the l e lived ed e exper erien ience o e of a per erson o

  • r group t

that explain lains h how p pol

  • licy af

y affec ects the e lives o

  • f rea

eal p peop

  • ple

le

  • Stories capture attention--bring people to the table—create collations and collaboration—create policy

changes that improve a person’s life—their story gets better.

  • Sharing a personal story is available to everyone. You don’t need years and years of advocacy

experience to tell your story

  • Stories bring everyone to the table
  • Stories are about personal connection

“We are hard wired to listen to stories”

This Photo by Unknown Author is licensed under CC BY

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How do you tell a powerful story?

  • Have a story that is relatable
  • Show policy makers the conflict between policy and people’s

lives

  • Have a clear ask! What do you want the policy maker to do

and how would that change your story?

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In 2015, self- direction (IRIS) in Wisconsin was on the menu. Grass roots sprang into action.

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Everything but the kitchen sink

  • Social media
  • Phone calls
  • Stories through surveys
  • Legislative visits
  • One pagers
  • Press releases
  • Rally
This Photo by Unknown Author is licensed under CC BY-SA

And if we thought it would be effective, we would have thrown that in too!

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It i is All a about t the St Stor

  • ries a

and t the “ “Ask.”

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Build Alliances

One story is good Two stories are better When we work together to share our stories we are unstoppable

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Alliances

Survival Coalition AARP Wisconsin Long-term Care Coalition InControl BPDD Save IRIS

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In the end all our efforts

This Photo by Unknown Author is licensed under CC BY-SA-NC
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Advocacy Never Ends

Reorganize Work with coalitions Influence new system Create a blue print Testify at hearings for new system AND SOMETIMES YOU WIN!

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Advocacy Continues

Work to improve the system Build relationships Grow more advocates

This Photo by Unknown Author is licensed under CC BY
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Bec ecome a an advocat ate

Share your story and help others share their story. When we as stake holders work together to tell our stories, we change policy!

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Thank y ank you! u!

Questions?

Marion Holmberg

Communications/Member Engagement Coordinator The Alliance for Citizen Directed Supports marionholmberg@hotmail.com 262-527-4375 https://citizendirectedsupports.org/

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I T ’ S A B O U T S U R V I V A L

Advocacy and Self-Direction

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Lobbying

 Lobbying – synonyms:

 Smoke-filled room  Back Room deals  Corrupt  Dirty  Part of the problem

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Lobbying – Perceptions

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Lobbying – Wu-Tang Style

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Lobbying - Reality

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Lobbying vs. Advocacy

 Lobbying is a tool in our Advocacy toolbox

 Advocacy – education on a specific issue or issue topic  Lobbying – attempts to influence specific legislation or regulations at the local, state,

  • r Federal level
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Without advocacy and lobbying, you are not acting in the best interest

  • f your agency, your consumers, or the program overall
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What is your role as an advocate

 Raise awareness  Improve outcomes  Inform a constituent base  Be an expert  Influence the discussion

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Creating a Campaign Plan

 An advocacy campaign without a plan is a waste of time and energy.  Remember, lobbying is one tool in the advocacy toolbox, it is NOT the

entire toolbox.

 It's not even our greatest tool.

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Midwest Academy Strategy Chart

From Organizing for Social Change, Midwest Academy

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Other Tools in the Toolbox

 Lobbying  Press/Media  Organizing  PACs  Electoral Work

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Tools in the Toolbox

Image from re:power

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Organizing

 Your most effective advocates are your consumers and their workers.  Always build your list.  Stories from those who rely on the program create a narrative.  Consumers and workers are more compelling than you.

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Organizing – Harsh realities

 Organizing is hard.  You cannot just pay lip service or be perceived as using your

consumers and their workers – it has to actually be about them.

 You will not organize overnight. Build now for what you will need

tomorrow.

 Sustain communication with your grassroots.

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Earned Media Unearned Media

 Human interest stories  Reports  Support from high profile allies  Op-Eds  Letters to the Editor  Be Creative!  Paid - TV, Radio, Billboards  Who are you targeting  Include an "ask"  Build your campaign  Know your budget – once you

start, you can't stop.

Media

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Social Media

 Have a staff person responsible for social media  Know how social media fits into your campaign  Always be building – consistency is key  The best unearned media is now social media

 Highly specific targeting  Affordable on a low budget  Builds your network for future organic campaigns

 BE CAREFUL

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501(c)3 work Partisan work

 Candidate forums  Candidate questionnaires  Education

 Candidates  Your grassroots

 GOTV  Endorse candidates

 Strategic/transactional  Issue based

 Embed with campaign  Turn out volunteers  Materials that speak to your

grassroots

 GOTV

Electoral Work

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Lobbying

 Pulls it all together  Use your grassroots  You are the experts – they need you.  Have paper – one pagers  Talk from consumer and worker perspectives.  Tell a story, it's sales!

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B R Y A N O ’ M A L L E Y E X E C U T I V E D I R E C T O R B R Y A N @ C D P A A N Y S . O R G C O N S U M E R D I R E C T E D P E R S O N A L A S S I S T A N C E A S S O C I A T I O N O F N E W Y O R K S T A T E 5 1 8 - 8 1 3 - 9 5 3 7 W W W . C D P A A N Y S . O R G

QUESTIONS?