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This webinar series is made possible through the Grassroots Organizing Institute (GOI), a program of the Groundswell Fund.
This webinar series is made possible through the Grassroots - - PowerPoint PPT Presentation
This webinar series is made possible through the Grassroots - - PowerPoint PPT Presentation
This webinar series is made possible through the Grassroots Organizing Institute (GOI), a program of the Groundswell Fund. Ways to participate Chat Raise Hand Feel free to live tweet, our twitter handle is @uspwn Grassroots
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Ways to participate
- Chat
- Raise Hand
- Feel free to live
tweet, our twitter handle is @uspwn
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Grassroots Organizing Basics Facilitators: Shannon Robinson, Rica Rodríguez, Barb Cardell and Lisa Castellanos
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Today’s session is about...
- How do you know you’re Organizing?
- Characteristics of Community Organizing
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Moments In History Struggles for Social Justice
Webinar 1 Recap...
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Social Justice Spectrum of Approaches
Direct Service Advocacy Education Self-Help Direct Action Community Organzing
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How do we know we’re
- rganizing?
What does it look like?
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Community Organizing Jeopardy
Definitions & Terms
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Round 1
100
WHAT
Bonus 200 100
WHO
300 200 100
HOW
300 200
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Something that in the opinion
- f a group of people lowers
the quality of life. A large concern that impacts the community negatively.
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A Problem...
What is...
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Round 2
Problem
WHAT
Bonus 200 100
WHO
300 200 100
HOW
300 200
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A specific problem around which one can organize in
- rder to impact a larger
problem
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An Issue
What is...
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Round 3
Problem
WHAT
Bonus Issue 100
WHO
300 200 100
HOW
300 200
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A member of an organization who demonstrates the ability to take initiative in analyzing and thinking through problems and solutions, engenders loyalty and trust of
- ther members in the organization, is able to
move members to actions and shows commitment to being actively involved in the planning and execution of campaigns.
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A Leader
What is...
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Round 4
Problem
WHAT
Bonus Issue 100
WHO
300 Leader 100
HOW
300 200
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An individual with the power to grant the organization its demands.
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A Target
What is...
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Target (Decision-maker) Money
Economic incentives, extorcion, hiring people, direct contributions (campaigns, bribes…)
Types of Power on a Target, aka the Decision-Maker
Ask yourself, “Who exercises power on a decision-maker through use of ....” Position
Who has direct authority (their boss)? Who has legal authority? Who has advisory authority?
People
Voting power; Economic power (boycott, buycott.,..) Direct Action (demonstrations, disobedience)
Relationships
Social Relationships (church, community, etc…) Political relationships Economic relationships
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Round 5
Problem
WHAT
Bonus Issue 100
WHO
Target Leader 100
HOW
300 200
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A specific activity, usually among a set of activities, which moves the organization towards the direction of its strategy.
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A Tactic
What is...
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Round 6
Problem
WHAT
Bonus Issue 100
WHO
Target Leader Tactic
HOW
300 200
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A plan, which has a series of activities that focus on an issue and pressure the target into negotiations, which culminate in an agreement.
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A Campaign
What is...
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Round 7
Problem
WHAT
Bonus Issue 100
WHO
Target Leader Tactic
HOW
300
Campaign
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An overall plan to destabilize the position of the target that gives direction and focus to other elements of the campaign.
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A Strategy
What is...
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Round 8
Problem
WHAT Bonus!
Issue 100
WHO
Target Leader Tactic
HOW
Strategy
Campaign
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A grouping of people whose self-interest would be served by your organization
- r campaign.
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A Constituency
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Final Round!
Problem
WHAT Bonus!
Issue
Constituency
WHO
Target Leader Tactic
HOW
Strategy
Campaign
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A methods-based approach that enables people to turn the resources they have into the power they need to make the change they want.
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Montgomery Bus Boycott United Farm worker Grape Boycott Direct Action Community Organizing
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Important Characteristics of Community Organizing
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CRAFT: Contact work, Research, Action, Fundraising, Teamwork S t r e e t O u t r e a c h House meetings Tabling Door knocking P r e s e n t a t i
- n
s Personal Visits/ 1:1’s Canvassing/ Petitions “Waiting room” URL/Online “Field” Outreach Phone calls
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Quality Quantity
S t r e e t O u t r e a c h House meetings Tabling Door knocking P r e s e n t a t i
- n
s Personal Visits/ 1:1’s Canvassing/ Petitions “Waiting room” URL/Online “Field” Outreach
Contact work is the HEART of a Community Organizing approach for Collective Action: Community organizing uses contact work as a means identify and recruit potential leaders for a campaign
Phone calls
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Open Forum
Questions, Comments?
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For more information
- www.pwn-usa.org
- Barb Cardell
Barb@pwn-usa.org 303-946-2529
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