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Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 - PowerPoint PPT Presentation

Opportunity Day Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 hrs. @ Room No.603, 6 th Floor, The Stock Exchange of Thailand DISCLAIMER The following presentation may contain forward looking statements by executive of


  1. Opportunity Day Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 hrs. @ Room No.603, 6 th Floor, The Stock Exchange of Thailand

  2. DISCLAIMER The following presentation may contain forward looking statements by executive of Ichitan Group Public Company Limited (the Company), related to financial or other tendency for future periods, compared with the results for previous periods. Some of the statements contained in this presentation that are not historical facts but these are statements of future estimations with respect to the financial conditions, results of operations and businesses, and related plans and objectives. Disclaimer information is based on management’s current views and assumptions including, but not limited to, prevailing economic and market conditions. These statements involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those in the statements as originally made. Such statements are not, and should not be constructed as a representation as to future performance of the Company. In addition, such statements should not be regarded as a forecast or projection of future performance of the Company. It should be noted that the actual performance of the Company may vary significantly from such statements in this presentation . 2

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  4. Contents Overview & Financial Information CORPORATE OVERVIEW & BUSINESS FINANCIAL HIGHLIGHT INFORMATION ICHITAN STRATEGY : 3N INDONESIA (NEW Product/Market/Business)

  5. Corporate Overview ICHI Stock symbol The Company’s name Ichitan Group PLC. “EXCELLENT” CG Corporate Governance LISTED IN THSI Index Dividend Policy No less than 40% of net profits after taxes and legal reserve considering Certified CAC from consolidated financial statements (with additional conditions) Registered capital 1,300 million Baht (Fully Paid) Market/Index SET / SET CLMV/SET THSI Industry/ Sector Agro & Food Industry /Food & Beverage SCAN more about ICHITAN

  6. Corporate Overview Key Milestone

  7. FINANCIAL HIGHLIGHT Statement of Financial Position (Unit: million THB) YoY -6.0 % YoY 5.69 %  Strong Financial Position  Lower debt YoY -35.9 %  Increased profit Domestic 4,155

  8. FINANCIAL HIGHLIGHT Revenues from sale of Goods (UNIT: million THB) Increased YoY +2.5 % 5,334.2 5,204.0 Decreased YoY -5.9 % 1,312.0 1,234.4 4Q19 4Q18 Year2019 Year 2018

  9. FINANCIAL HIGHLIGHT (Unit: million THB) Domestic: YoY + 9.8% International: YoY -12.7% Domestic: YoY + 3.2% International: YoY -26.6% 403.6 1,400 296.3 1,200 1,000 800 600 938.1 908.7 400 200 0 4Q19 4Q18 DOMESTIC INTERNATIONAL

  10. FINANCIAL HIGHLIGHT (UNIT: million THB) EXPENSES - 48.5% - 37.9% 21.6% 46.2 % -20.9% -25.5%

  11. FINANCIAL HIGHLIGHT Share of loss of Investment in Joint Venture (UNIT: million THB) 4Q19 4Q18 Year 2019 Year 2018 0 -12.0 -20 -19.8 -29.8 -40 -60 Increased in Share of loss Decreased in Share of loss YoY 65% YoY 72.9% -80 -100 -110.0 -120

  12. FINANCIAL HIGHLIGHT (UNIT: million THB) Net Profit 407.5 YoY 829.4% NPM (%) YoY 392.9% 7.6% 6.8% 0.8% 83.8 1.3% 43.8 17.0 4Q19 4Q18 Year2019 Year 2018 YoY 28.3 % YoY 23.5 %

  13. FINANCIAL HIGHLIGHT

  14. Contents Overview & Financial Information CORPORATE OVERVIEW & BUSINESS FINANCIAL HIGHLIGHT INFORMATION ICHITAN STRATEGY : 3N INDONESIA (NEW Product/Market/Business)

  15. Beverage Industry Update Year 2020 Trend  Premium Tea and Healthy Product  Health Consciousness in Thai consumer Strength & Opportunity  Premium Product  New Product Development  OEM Obstacle  High competition  External factor

  16. RTD Tea Market size & %Growth in FY 19 Total Thailand : RTD Tea Total Thailand : RTD Tea 14,000.0 306.0 YoY+3.1% 12,320 1,400.0 35.0 11,951 305.0 1,235 1,228 12,000.0 Summer Summer 1,200.0 1,144 30.0 1,131 1,121 1,121 1,115 1,106 1,104 304.0 1,091 1,090 1,063 1,045 1,035 1,010 991 987 988 995 978 10,000.0 970 965 960 954 303.0 1,000.0 25.0 923 921 915 897 893 885 918 302.0 8,000.0 800.0 20.0 YoY+2.0 % 301.0 305.3 33.0 33.0 32.6 32.4 31.8 31.6 30.7 600.0 15.0 6,000.0 28.7 28.6 28.6 28.1 300.0 27.0 26.2 25.1 24.9 24.8 24.8 24.6 24.6 23.1 24.2 24.0 23.2 23.2 23.3 23.2 22.8 22.6 22.4 22.3 21.6 299.0 400.0 10.0 4,000.0 298.0 299.3 200.0 5.0 2,000.0 297.0 0.0 0.0 0.0 296.0 JUN17 JUL17 AUG17 SEP17 OCT17 NOV17 DEC17 JAN18 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19 YTD 2018 YTD 2019 Volume Sales (MM) Value Sales (MM) Volume Sales (MM) Value Sales (MM) 16 Source : Nielsen Retail Audit

  17. RTD Tea Market Update Market value of RTD Tea in Thailand million THB 18,000 15,968 15,574 16,000 15,000 12,320 13,237 14,000 11,951 12,000 10,000 8,000 6,000 4,000 2,000 0 Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2019  RTD tea market value Year 2018 was 11,951 million Baht.  RTD tea market value Year 2019 was 12,320 million Baht.  RTD tea market CAGR -4.3 % during year 2014-2019 Source : Nielsen Retail Audit

  18. RTD Tea Market by Segment in FY 19 Total Thailand ICHITAN Unit: Mil. baht 11,951 Unit: Mil. baht Total 3,562 12,320 Ichitan Total +3.1% 3,864 +8.5% 7,635 Mainstream 1,898 Ichitan GT 8,146 2,153 +6.7% +13.4% 1,811 1,161 Herbal Tea Yen Yen 1,624 1,077 -10.4% -7.3% 262 1,375 Chew Chew Tea+Nata CoCo 206 1,174 -14.6% -21.6% 240 1,130 Shizuoka Premium Tea 428 1,376 +21.8% +78.3% YTD Dec 18 YTD Dec 19 YTD Dec 18 YTD Dec 19 Source : Nielsen Retail Audit

  19. 1. Successful Co-Create Campaign ICHITAN x FreeFire  Garena FREE FIRE  ICHITAN x FREE FIRE During Q2 Y19  No.1 Mobile Battle Royale Game in Thailand  +50% Sales Growth During Q2 Y19  Over 30+ Million Downloads  Recruit and Attain New Users (Teen Gen)

  20. 2. Shizuoka : Market Share ranks No.1 in FY 19 Market Share 31.10 % in Premium Segment Tea FY 19 Remark : MARKET SHARE OTHER PLAYER: Second Player had 29.87% / Third Player had 20.93%

  21. 3. Increase in Numeric Distribution: TT Numberic Distribution Open Trade Numberic Distribution Open Trade 35 35 36 38 38 39 39 39 40 40 40 42 44 45 45 46 47 45 43 43 43 45 45 50 60 45 45 45 44 44 42 43 44 41 42 45 43 45 44 43 44 46 47 47 48 46 50 37 44 43 44 43 44 42 42 42 41 38 40 36 37 38 38 39 41 40 35 36 37 37 37 35 37 36 36 29 40 33 30 31 33 30 28 25 30 24 25 26 22 20 21 16 16 18 18 18 20 15 13 10 10 9 10 6 5 3 0 0 0 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19 315 Ml Yen Yen 350 Ml Jub Jai 280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon Volume per Outlet (Unit) Volume per Outlet (Unit) 30 30 25 26 24 21 23 24 22 24 23 21 23 22 21 23 21 22 22 21 22 25 22 22 25 21 21 20 20 18 19 18 18 19 18 17 18 17 20 20 16 16 15 15 15 15 14 14 19 21 21 19 20 13 13 13 18 18 17 17 17 17 15 15 11 17 16 16 14 16 14 14 15 15 17 16 15 14 13 17 16 14 13 15 13 15 13 14 14 12 13 13 12 12 12 12 14 12 10 10 5 5 - - FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19 315 Ml Yen Yen 350 Ml Jub Jai 280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon

  22. Production capacity to 1,500 Bottles/year UHT Production ( million Bricks/year ) PET Production ( million Bottles/year ) OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2 0% 8% 3% 4% 9% Capacity OEM 1,500 1,500 25% 1,200 1,200 47% 1,000 75% 45% 600 400 100% 200 200 200 200 0 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Average utilization in FY 19 was 49 % which increased from FY 18 at 43 %.

  23. ICHITAN Sales by Brand / International FY 19 FY 18 48.3% 38.8% 32.5% 5,204 27.7% 5,334.2 mill THB mill THB 1.2% 2.9% 25.8% 22.8% 23

  24. Distribution Channel : FY 19 Proportion of Distribution Channel Domestic 1) Modern Trade 42.7% Domestic Growth 2) Traditional Trade 29.6% YoY +9.8% 72.3% 20.9% 27.7% 5.8% 2.9% DKSH SINGH IGT Domestic International Take note: % from total sales of beverage o Main International Market: Cambodia , Lao PDR, Myanmar, Vietnam,etcs

  25. Strategy in FY 2020

  26. FY 2020 : Expanding Portfolio to Stimulate Sales GREEN TEA SEGMENT Shizuoka ICHITAN Green Tea ICHITAN Green Tea ICHITAN Green Tea Tencha Matcha Honey Honey Lemon Icy Mint Berry Lemon Kyoho Grape Size: 440 ml Size: 420 ml Size: 280 ml Size: 280 ml Price: 20 THB / Bottle Price: 30 THB / Bottle Price: 10 THB / Bottle Price: 10 THB / Bottle Launch : Mar Launch : Apr Launch : Jan Launch : Feb Channel : 7 Eleven Channel : Nationwide Channel : TT Channel : TT

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