Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 - - PowerPoint PPT Presentation

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Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 - - PowerPoint PPT Presentation

Dec 22, 2023 225 likes •686 views

Opportunity Day Year 2019 Performance ICHITAN GROUP PLC. 3 rd March, 2020 @ 11:20 hrs. @ Room No.603, 6 th Floor, The Stock Exchange of Thailand DISCLAIMER The following presentation may contain forward looking statements by executive of

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SLIDE 1

Opportunity Day

Year 2019

Performance

ICHITAN GROUP PLC. 3rd March, 2020

@ 11:20 hrs. @ Room No.603, 6th Floor, The Stock Exchange of Thailand

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The following presentation may contain forward looking statements by executive of Ichitan Group Public Company Limited (the Company), related to financial or other tendency for future periods, compared with the results for previous periods. Some of the statements contained in this presentation that are not historical facts but these are statements of future estimations with respect to the financial conditions, results of operations and businesses, and related plans and objectives. Disclaimer information is based on management’s current views and assumptions including, but not limited to, prevailing economic and market conditions. These statements involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those in the statements as originally made. Such statements are not, and should not be constructed as a representation as to future performance of the Company. In addition, such statements should not be regarded as a forecast or projection of future performance of the Company. It should be noted that the actual performance of the Company may vary significantly from such statements in this presentation.

DISCLAIMER

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Contents

Overview & Financial Information

CORPORATE OVERVIEW & FINANCIAL HIGHLIGHT

BUSINESS INFORMATION ICHITAN STRATEGY : 3N

(NEW Product/Market/Business)

INDONESIA

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SLIDE 5

Corporate Overview

Stock symbol

ICHI

The Company’s name

“EXCELLENT” CG

Corporate Governance

Ichitan Group PLC.

LISTED IN THSI Index

Certified CAC

Registered capital

(Fully Paid)

1,300 million Baht

Market/Index Industry/ Sector SET / SET CLMV/SET THSI

Agro & Food Industry /Food & Beverage

SCAN more about ICHITAN

Dividend Policy

No less than 40% of net profits after taxes and legal reserve considering from consolidated financial statements

(with additional conditions)

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SLIDE 6

Corporate Overview

Key Milestone

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SLIDE 7

FINANCIAL HIGHLIGHT

Domestic

4,155

Statement of Financial Position

(Unit: million THB)

 Strong Financial Position  Lower debt  Increased profit YoY -6.0 % YoY -35.9 %

YoY 5.69 %

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SLIDE 8

FINANCIAL HIGHLIGHT

(UNIT: million THB)

Revenues from sale of Goods 1,234.4 1,312.0 5,334.2 5,204.0 4Q19 4Q18 Year2019 Year 2018

Decreased

YoY -5.9 % Increased YoY +2.5 %

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SLIDE 9

FINANCIAL HIGHLIGHT

(Unit: million THB)

Domestic: YoY + 3.2% International: YoY -26.6% Domestic: YoY + 9.8% International: YoY -12.7%

938.1 908.7 296.3 403.6

200 400 600 800 1,000 1,200 1,400

4Q19 4Q18

DOMESTIC INTERNATIONAL

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SLIDE 10

FINANCIAL HIGHLIGHT

(UNIT: million THB)

EXPENSES

  • 48.5%

46.2 %

  • 25.5%
  • 37.9%

21.6%

  • 20.9%
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SLIDE 11

FINANCIAL HIGHLIGHT

(UNIT: million THB)

Share of loss of Investment in Joint Venture

  • 19.8
  • 12.0
  • 29.8
  • 110.0
  • 120
  • 100
  • 80
  • 60
  • 40
  • 20

4Q19 4Q18 Year 2019 Year 2018

Increased in Share of loss YoY 65%

Decreased in Share of loss YoY 72.9%

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SLIDE 12

FINANCIAL HIGHLIGHT

(UNIT: million THB)

83.8

17.0

407.5

43.8

4Q19 4Q18 Year2019 Year 2018

Net Profit NPM (%) 6.8% 1.3% 7.6% 0.8%

YoY 392.9% YoY 829.4% YoY 23.5 % YoY 28.3 %

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SLIDE 13

FINANCIAL HIGHLIGHT

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SLIDE 14

Contents

Overview & Financial Information

CORPORATE OVERVIEW & FINANCIAL HIGHLIGHT

BUSINESS INFORMATION ICHITAN STRATEGY : 3N

(NEW Product/Market/Business)

INDONESIA

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SLIDE 15

Beverage Industry Update Year 2020

Trend

  • Premium Tea and Healthy Product
  • Health Consciousness

in Thai consumer

Strength & Opportunity

  • Premium Product
  • New Product Development
  • OEM

Obstacle

  • High competition
  • External factor
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SLIDE 16

Summer Summer

32.6 32.4 33.0 33.0 31.8 24.9 24.6 23.2 22.6 28.6 28.7 28.6 25.1 24.8 23.2 22.4 24.8 23.2 24.2 22.8 22.3 28.1 30.7 31.6 26.2 27.0 24.0 21.6 24.6 23.3

23.1

1,091 1,090 1,144 1,121 1,106 987 970 923 885 1,115 1,121 1,104 988 991 965 915 1,010 954 978 921 893 1,131 1,228 1,235 1,045 1,063 995 897 1,035 960

918

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 0.0 200.0 400.0 600.0 800.0 1,000.0 1,200.0 1,400.0 JUN17 JUL17 AUG17 SEP17 OCT17 NOV17 DEC17 JAN18 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Total Thailand : RTD Tea

Volume Sales (MM) Value Sales (MM)

299.3 305.3 11,951 12,320

296.0 297.0 298.0 299.0 300.0 301.0 302.0 303.0 304.0 305.0 306.0 0.0 2,000.0 4,000.0 6,000.0 8,000.0 10,000.0 12,000.0 14,000.0 YTD 2018 YTD 2019

Total Thailand : RTD Tea

Volume Sales (MM) Value Sales (MM)

YoY+3.1%

YoY+2.0%

RTD Tea Market size & %Growth in FY 19

Source : Nielsen Retail Audit

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15,968 15,574 15,000 13,237 11,951

12,320

2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000

Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2019

RTD Tea Market Update

  • RTD tea market value Year 2018 was 11,951 million Baht.
  • RTD tea market value Year 2019 was 12,320 million Baht.
  • RTD tea market CAGR -4.3 % during year 2014-2019

Market value of RTD Tea in Thailand

million THB

Source : Nielsen Retail Audit

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RTD Tea Market by Segment in FY 19

11,951 7,635 1,811 1,375 1,130 12,320 8,146 1,624 1,174 1,376 Total Mainstream Herbal Tea Tea+Nata CoCo Premium Tea

Total Thailand

YTD Dec 18 YTD Dec 19

Unit: Mil. baht

+3.1% +6.7%

  • 10.4%
  • 14.6%

+21.8%

3,562 1,898 1,161 262 240 3,864 2,153 1,077 206 428 Ichitan Total Ichitan GT Yen Yen Chew Chew Shizuoka

ICHITAN

YTD Dec 18 YTD Dec 19

+8.5% +13.4%

  • 7.3%
  • 21.6%

+78.3%

Source : Nielsen Retail Audit

Unit: Mil. baht

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SLIDE 19
  • 1. Successful Co-Create Campaign
  • ICHITAN x FREE FIRE During Q2 Y19
  • +50% Sales Growth During Q2 Y19
  • Recruit and Attain New Users (Teen Gen)

ICHITAN x FreeFire

  • Garena FREE FIRE
  • No.1 Mobile Battle Royale Game in Thailand
  • Over 30+ Million Downloads
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  • 2. Shizuoka : Market Share ranks No.1 in FY 19

Market Share 31.10 % in Premium Segment Tea FY 19

Remark : MARKET SHARE OTHER PLAYER: Second Player had 29.87% / Third Player had 20.93%

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  • 3. Increase in Numeric Distribution: TT

3 6 9 13 16 18 18 18 21 24 25 26 30 31 33 36 37 37 37 35 37 36 36 10 22 28 33 36 37 38 38 39 41 40 43 45 44 43 44 46 47 47 48 46

10 20 30 40 50 60

FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Numberic Distribution Open Trade

280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon 11 13 13 15 13 14 14 16 15 15 17 16 15 21 25 26 22 24 23 21 23 22 21 13 13 12 12 12 12 14 12 14 14 12 15 15 17 16 15 14 13 14 13 15

  • 5

10 15 20 25 30 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Volume per Outlet (Unit)

280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon 35 35 36 38 38 39 39 39 40 40 40 42 44 45 45 46 47 45 43 43 43 45 45 16 29 37 41 42 45 45 45 44 44 42 43 44 44 43 44 43 44 42 42 42 41 38 5 10 15 20 25 30 35 40 45 50 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Numberic Distribution Open Trade

315 Ml Yen Yen 350 Ml Jub Jai 18 21 22 24 22 22 19 20 23 21 22 18 17 21 23 24 21 22 20 18 19 18 18 13 19 21 21 19 18 18 17 17 17 17 15 13 17 16 20 17 16 16 14 16 14 14

  • 5

10 15 20 25 30 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Volume per Outlet (Unit)

315 Ml Yen Yen 350 Ml Jub Jai

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Production capacity to 1,500 Bottles/year

PET Production (million Bottles/year)

UHT Production (million Bricks/year)

OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2

400 600 1,000 1,200 1,200 1,500 1,500 200 200 200 200

100% 47% 25% 9% 3% 4% 8% 75% 45% Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Capacity OEM

0%

Average utilization in FY 19 was 49 % which increased from FY 18 at 43 %.

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ICHITAN Sales by Brand / International

FY 18 FY 19 48.3% 22.8%

1.2%

27.7%

5,334.2

mill THB

38.8% 25.8% 2.9% 32.5% 5,204

mill THB

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SLIDE 24

42.7% 29.6% Distribution Channel : FY 19 1) Modern Trade 2) Traditional Trade

  • Main International Market: Cambodia , Lao PDR, Myanmar, Vietnam,etcs

Take note: % from total sales of beverage

72.3% 27.7%

Domestic International

Domestic Growth

YoY +9.8%

Proportion of Distribution Channel 20.9% 2.9% 5.8% DKSH SINGH IGT Domestic

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Strategy in FY 2020

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FY 2020 : Expanding Portfolio to Stimulate Sales

GREEN TEA SEGMENT

ICHITAN Green Tea Berry Lemon Size: 280 ml Price: 10 THB/Bottle Launch : Jan Channel : TT ICHITAN Green Tea Kyoho Grape Size: 280 ml Price: 10 THB/Bottle

Launch : Feb Channel : TT

ICHITAN Green Tea Honey Lemon Icy Mint Size: 420 ml Price: 20 THB/Bottle

Launch : Mar Channel : Nationwide

Shizuoka Tencha Matcha Honey Size: 440 ml Price: 30 THB/Bottle

Launch : Apr Channel : 7 Eleven

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HERBAL SEGMENT : ร้อนร้อน เผ็ดเผ็ด สู้ด้วย “เย็นเย็น”

Yen Yen Sala and Red Date Size: 315 ml Price: 10 THB/Bottle Launch : Jan Channel : TT Yen Yen Sala and Red Date Size: 400 ml Price: 15 THB/Bottle Launch : Feb Channel : Nationwide Yen Yen Super Cooling Size: 400 ml Price: 15 THB/Bottle Launch : Mar Channel : Nationwide

FY 2020 : Expanding Portfolio to Stimulate Sales

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ICHITAN x FreeFire

The Return Of

ICHITAN x FREEFIRE

“อิชิตัน รหัสล่า โซยอน ลุ้นซิ่งมอเตอร ์ ไซด์ FREE FIRE” 10 APR - 30 JUN , 2020 FY 2020 :Collaboration & Strategic Partners

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3 6 9 13 16 18 18 18 21 24 25 26 30 31 33 36 37 37 37 35 37 36 36 10 22 28 33 36 37 38 38 39 41 40 43 45 44 43 44 46 47 47 48 46

10 20 30 40 50 60

FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Numberic Distribution Open Trade

280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon 11 13 13 15 13 14 14 16 15 15 17 16 15 21 25 26 22 24 23 21 23 22 21 13 13 12 12 12 12 14 12 14 14 12 15 15 17 16 15 14 13 14 13 15

  • 5

10 15 20 25 30 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Volume per Outlet (Unit)

280 Ml Ichitan Honey Lemon 350 Ml Oishi Honey Lemon 35 35 36 38 38 39 39 39 40 40 40 42 44 45 45 46 47 45 43 43 43 45 45 16 29 37 41 42 45 45 45 44 44 42 43 44 44 43 44 43 44 42 42 42 41 38 5 10 15 20 25 30 35 40 45 50 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Numberic Distribution Open Trade

315 Ml Yen Yen 350 Ml Jub Jai 18 21 22 24 22 22 19 20 23 21 22 18 17 21 23 24 21 22 20 18 19 18 18 13 19 21 21 19 18 18 17 17 17 17 15 13 17 16 20 17 16 16 14 16 14 14

  • 5

10 15 20 25 30 FEB18 MAR18 APR18 MAY18 JUN18 JUL18 AUG18 SEP18 OCT18 NOV18 DEC18 JAN19 FEB19 MAR19 APR19 MAY19 JUN19 JUL19 AUG19 SEP19 OCT19 NOV19 DEC19

Volume per Outlet (Unit)

315 Ml Yen Yen 350 Ml Jub Jai

FY 2020 : Continuing to focus on Numberic Distribution

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Contents

Overview & Financial Information

CORPORATE OVERVIEW & FINANCIAL HIGHLIGHT

BUSINESS INFORMATION ICHITAN STRATEGY : 3N

(NEW Product/Market/Business)

INDONESIA

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SLIDE 31

Product : สภากาแฟ โอเลี้ยง รสชาติแท้ ๆ Channel : Traditional Trade & Makro Price : 10 THB/Bottle Launch : Jan

New Product : New Category

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Cambodia

  • Continue on ATL&BTL activities
  • Focus on nationwide distribution

Myanmar

  • Select proper products for proper

market Laos

  • No.1 RTD Tea with chewy pieces
  • Expand to potential distribution channel

Vietnam

  • Cooperation with local

potential distributor

Export value in 2019 was effected by THB Currency Appreciation and higher competition in strategic market but appropriate solutions have been taken.

CLM LMV still till th the str trategic ar area with ith maj ajor pot

  • tential

l market New Market : Export

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SLIDE 33

New Market : OEM

COCOBURI

Target Market & Distribution Channel Domestic : Convenience Store and Modern Trade Price : 25 Baht / Bottle Size : 350 ml. Launch Period : February 2020 Export : China Market Price : 10 RMB / bottle Size : 350 ml. Launch Period : March 2020

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SLIDE 34

New Market : OEM

BING-ZU

Target Market & Distribution Channel Product : Green Tea Honey Lemon Green Tea Original Export : China Market Price : 6 RMB / Bottle Size : 420 ml. Launch Period : March 2020

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New Business

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New Business

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SLIDE 37

New Business

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SLIDE 38

Contents

Overview & Financial Information

CORPORATE OVERVIEW & FINANCIAL HIGHLIGHT

BUSINESS INFORMATION ICHITAN STRATEGY : 3N

(NEW Product/Market/Business)

INDONESIA

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SLIDE 39

(1,000,000)

  • 1,000,000

2,000,000 3,000,000 4,000,000 5,000,000 Actual 2018 Actual 2019 2020 HL LC MG TM TMT TMC TT TGT TMG Others 2,246,289 3,422,538 4,156,416

  • 500,000

1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 Actual 2018 Actual 2019 2020 Actual 2018 Actual 2019 2020 52%

SALES Total Growth

SALES GROWTH BY CHANNEL SALES GROWTH BY SKU

21% 8% 83%

  • Total sales is projected to increase by 21%
  • GT is very potential and projected to

increase by 37%

  • Even though the performance of TMT is

stable, with new products we are able to increase the total sales volume

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NEW PRODUCT

MASS INNOVATIVE ON TREND

Product that is more acceptable and reachable for the mass Indonesian consumers Product that continue to be the pioneer in Indonesian RTD market Product that always relevant with the latest trend

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NEW MARKET

*Philippines : Our partner Alfamart has >1000 stores

71% 73% 67% 29% 27% 33%

2018 2019 2020 (Plan)

Channel Mix

MT GT

  • GT (TT) Positioning is growing toward 2019,

as expand coverage cities from 31 cities to 68 cities and our core products are accepted by TT market

2018 2019 2020

City Coverage

25 Cities 31 Cities 68 Cities

Country Coverage

Indonesia Indonesia Indonesia Malaysia Philippines Brunei

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SLIDE 42

ATL & BTL 2020

ATL

Heavy TV Ads on top national TV Station in the high rating program Heavy Digital Ads on all social media platform

BTL

Sampling, branding and local events covering 68 cities

IN STORE

Heavy display and POSM in modern trade, also in local MTI and OMT

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INDONESIA

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Q & A

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Contact: website : www.ichitangroup.com Email: ir@ichitangroup.com