Write one thing you want to know about Agile Product Management on - - PowerPoint PPT Presentation

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Write one thing you want to know about Agile Product Management on - - PowerPoint PPT Presentation

Dec 24, 2022 1.16k likes •2.53k views

Write one thing you want to know about Agile Product Management on the White Board Blockbuster Product Management @dneighbors My Journey Mobile Web Desktop Physical B2B B2C How do I make great products? SCRUM Guide has the answer!

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Write one thing you want to know about Agile Product Management

  • n the White Board
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@dneighbors

Blockbuster Product Management

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My Journey

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Mobile Web Desktop Physical B2B B2C

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How do I make great products?

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SCRUM Guide has the answer!

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Get a Product Owner!

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A Product Owner Does

  • Backlog items clearly expressed
  • Backlog prioritized (sic) to achieve mission/goals
  • Development work optimized for value
  • Backlog visible, transparent and clear
  • Backlog understandable to development team
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Sole person responsible for managing product backlog.

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So What Makes Good Product People?

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Multi-Disciplined

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Leader / Influencer

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Creator

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Build the Right Thing vs. Build the Thing Right

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Big Picture vs Minding Details

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Ability to Dream

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Ability to be Pragmatic

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Willing (and Able) to Delegate

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Trusts Team/Experts Accordingly

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Loves the customer as much or more than the product.

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Some Things I Learned

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  • 1. Alignment is everything. Unify

the masses.

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  • 2. You have to be able to tell a story.
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  • 3. Strategy vs Tactics
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  • 4. Your Gut vs Data
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  • 5. Being wrong is okay.

Being indecisive isn’t.

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  • 6. When everything is a priority.

Nothing is a priority.

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  • 7. All documentation and process

sucks.

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  • 8. Conversations and collaboration

kick ass.

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  • 9. Creating products people love is

where it is at. SF vs LA.

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  • 10. Decomposition is a bitch.
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  • 11. Eating your own dog food, is

key.

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  • 12. Know your customers.
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  • 13. Market research is good,

execution with results is better.

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  • 14. Get out of your bubble.
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  • 15. What gets measured, gets done.
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  • 16. Get good before trying to get

big.

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  • 17. Roadmaps. Ugh. Hate them.
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  • 18. People flail without a path.

Damn you roadmaps.

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  • 19. You need a to have vision.
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  • 20. You need to

communicate your vision.

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  • 21. You need a strategy for that

vision.

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  • 22. You need to have a plan of

execution.

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  • 23. Plans shouldn’t be at the

feature level.

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  • 24. Execution team has to own the

feature plan.

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  • 25. The plan will change a lot. The

vision shouldn’t.

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  • 26. The plan needs to stay current.
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  • 27. Six weeks is an eternity.
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  • 28. We tend to over estimate what we

can do in a year and underestimate what we can do in five years.

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  • 29. Treat your products according to the

stage of life they are in. (Infancy -> Senior Citizen)

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  • 30. Good ideas come from

everywhere.

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  • 31. Growth, Revenue (Profit),
  • Retention. DAILY!
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How do we get from status quo to magnificence?

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What does it look like?

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Vision

5+ Year Horizon

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Strategic Initiatives

1 Year Focus

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  • 3. Execution

Roughly Six Week Cycle

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Step 1: Script Pitch

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Good ideas come from anywhere.

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Get pitched twice a month to executive team.

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Mini Startup Pitch

  • Problem / Opportunity
  • Solution
  • Product / Feature Concepts
  • Revenue
  • Customer Value
  • Strategic Value
  • Implementation Effort
  • Operational Costs
  • Risk
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Prioritized based on rubric.

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EXAMPLE:

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Improve Tanga Network Mobile Experience

“Make Mobile Great Again”

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Problem / Opportunity

Mobile E-Commerce sales will account for nearly all E-Commerce sales growth in the next 3 years. The mobile device shopper demographic is an untapped market for The Tanga Network. The mobile experience of Tanga Network Sites do not currently lend themselves to high E-Commerce conversion. The Tanga Network user experience is fragmented and inconsistent throughout our sites.

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Solution

Modernize all Tanga Network sites to be mobile first. Implement responsive mobile web positioning, which allows for future native app if necessary. (No more separate layout for mobile) Optimize mobile experience for current best practices (social onboarding, faster checkout, less user input, etc.). Tune performance for high latency networks. Improve ability to navigate to products of most interest.

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Product/Feature Set

All Sites on The Tanga Network will have a Modern Web Experience Responsive Design Social Login/Signup Faster Purchase Path (Mobile Payments) Loading Speed Optimize for Thumb Zone Navigation Context Keyboard (Screenshot of Amazon vs Tanga)

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Responsive and Mobile Optimized Experience for All Sites

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Thumb Comfort Zone

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Loading Speed

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Navigation

Some examples of how things could be -----> Where we are currently at ----->

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Social Login/Signup

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Faster Purchase Path

Product Page Complete Purchase

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Revenue

Increased conversion Acquisition of new user segment Improved Experience will increase customer lifetime value

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Customer Value

Reduced frustration when shopping on mobile Make experience delightful enough to share with friends

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Strategic Value

Will improve our ability to acquire customers coming to us via mobile devices Creates pathway for mobile marketing opportunities Reduction in development cost by not having to maintain separate mobile layouts

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Implementation Effort

Design - will have to conduct research, plan vision, ensure quality and responsiveness, build our design system Operations - will have to add support for new mobile payment provider(s) such as Apple Pay Development - will require some new tooling and core changes to site architecture/ infrastructure Marketing - (possible) develop a campaign promoting new functionality and mobile experience, help with verbiage and user experience

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Operation Costs

Increase in design cost moving forward because we will have to make sure everything that is built is optimized for mobile and works on all platforms and browsers Moving to responsive, will significantly decrease development efforts

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Risk

If we don’t do this, we will fall further behind best practices

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Step 2: Pre-Production

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Executive Producer Assigned

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Director Assigned

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Technical Director Assigned

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Success Metrics Defined

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Story Work Shop

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Cast Decided

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Location Scouting (Competition)

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Step 3: Production (Six Weeks)

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Weekly Planning

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Daily Standups

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Weekly Demo’s

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Weekly Retrospectives

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Step 4: Pre-Screening

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Select Audience

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Real Customers. Real Feedback.

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Step 5: Release Party

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Celebrate the wins!

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Step 6: Box Office Numbers

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Review the Data

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Step 7: Awards Show

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Year in Review

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Select the Best Performances

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Acknowledge Contributions

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What Sucks?

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Don’t have full team per product.

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You don’t have to maintain movies.

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Too many products.

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Production time still too long.

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Reviewing box office data is hard. No one likes to acknowledge the flops.

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What happens after release?

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What doesn’t suck?

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Alignment much better.

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Teams more involved in delivery.

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  • Lightweight. Fun.
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Questions

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http://derekneighbors.com http://agileweekly.com