WORKSHOP EU #1 2020 Dakar Rally DAK20 0 l W Works ksho hop EU - - PowerPoint PPT Presentation

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WORKSHOP EU #1 2020 Dakar Rally DAK20 0 l W Works ksho hop EU - - PowerPoint PPT Presentation

Oct 21, 2023 248 likes •446 views

WORKSHOP EU #1 2020 Dakar Rally DAK20 0 l W Works ksho hop EU #1 ORGANIZATION ORGANIZATION CHART David CASTERA Dakar Director DAKAR MEDIA DEPT COMMERCIAL DEPT DIRECTION Laurent LACHAUX Director Cdric RAMPELBERG Thomas

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WORKSHOP EU #1

2020 Dakar Rally

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ORGANIZATION – ORGANIZATION CHART

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DAKAR DIRECTION MEDIA DEPT COMMERCIAL DEPT

Charles CUYPERS Competitors Relations Thomas CERF-MAYER Event Coordinator Manager Robin CASSUTO Country Relationship Cédric RAMPELBERG TV rights

  • Guillaume KLESZCZ

TV production Yannick AMRAM Digital rights

  • Laura MOISSONNIER

Community Manager Thida VUILLAUME Press Relations Laurent LACHAUX Director Florent GARRIGOUX Vice Director

HOSPI PITALITY

Thibault BRACAMONTE Hospitality Sales

  • Viviana AGUDELO

Hospitality Services

SPON ONSOR ORS

Alejandro DE GOYCOECHEA Sponsors Sales

  • Charlotte TOCANNE

Sponsors Relation

LICE CENCE CE

Raphael RETAILLEAU Licensing

David CASTERA Dakar Director

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SA SAUDI DI AR ARABIA ABIA

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SAUDI ARABIA – KEY FACTS

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  • Population
  • Female 43% - males 57%
  • 65% are under 26 y.o.
  • Life level
  • Average salary 5 600 USD - minimum wage is 1 100 USD
  • Average 30- 40 % of population with English spoken and written. Large cities are higher
  • Sport
  • Participation increased from 13% to 23% due to recent initiatives by GSA.

Expected growth under vision 2030 is to reach 40% engagement.

  • Clubs and gyms are widely available in big cities
  • Sport mediatisation: Football is ranked at #1 with a significant gap compared to

#2 which is motorsports, basketball, boxing, tennis, wrestling, running

  • Auto/Moto equipment: around 500 cars are sold yearly, Toyota, Hundai, Nissan, Kia, Isuzu

Source: GSA

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SAUDI ARABIA – INTERNATIONAL EVENTS ORGANIZATION

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March 2019 FISE JEDDAH March 2019 Colour Run KHOBAR November 2019 Red Bull Air Race DAMMAN March 2019 ULM F1H20 World Championship DAMMAN May 2019 WWE JEDDAH September 2018 WBSS super-middleweight final JEDDAH March 2019 Saudi Bike Show DAMMAN March 2019 Cirque Eloize DAMMAN & RIYADH April 2018 Leonardo da Vinci exhibition ITHRA December 2018 Saudia Ad Diriyah E- Prix RIYADH

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DAK AKAR AR NE NEWS WS

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DAKAR NEWS*

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EUROPEAN DEPARTURE

  • Location: Marseille or Toulouse to be confirmed – Departure in December (7-days boat trip)
  • Operations: Technical Scrutineerings + official stickers set-up

KSA ROADSHOW

  • Dakar teaser roadshow organized by / in the Kingdom of Saudi Arabia

GREAT START

  • 2-3-4 January
  • Scrutineerings: 2 PM to 4 mid-day
  • Dakar Village with closed park
  • Start Podium: 4 PM
  • Animation Podium = Protocolary Podium

ASO intentions - to be confirmed

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DAKAR NEWS

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RACE

  • Collaboration with the Moto and Auto Federations
  • 2 marathon stages
  • Rest Day: January 11 in Riyadh
  • Dakar Experience : abandoning for mechanical reasons, competitors (except for Elite) will have 1 joker the

1st week, 1 joker the 2nd week to pursue the race the next day after repairs in the bivouac

  • Confidentiality: colored Roadbok handed-over in the morning
  • Conviviality: central area with catering, competitors zone, Dakar Service Center and a service area

(massage, lounge bar, roadbook workshop, tires transport, concert, cooking lessons…)

➢Brand visibility opportunity through services

  • Starification: interview at the bivouac arrival time control and ceremonies in the bivouacs around the

competitors’ briefing

➢Brand visibility opportunity through activations

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DAKAR NEWS

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SPECTATORS ZONE

Secured waypoints for the public on each stages

2021 DAKAR ACADEMY

Driving school in Saudi Arabia

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TR TRAVEL ELS S & HO HOSP SPIT ITALIL ALILTY

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TRAVELS

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  • DREAM. DARE. LIVE IT.

Nature, Sport and Culture

➢ Mixed trip between sponsors possible

TRAVEL LOGISTICS

  • International flights: daily from Europe
  • Accommodation: 4* + 5* preferred
  • Visa process

Al Wajh Tabuk Neom Mastorah Dunes Jeddah START Hail Dariya Riyadh REST DAY Al Hassa Oasis Great Mosque

  • f Mecca

Mosque of Medina

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HOSPITALITY

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Visits in Europe + Saudi Arabia

SCRUTINEERINGS PODIUMS

Departure / Arrival

RACE

Opening dates to be defined

(1-2 dates the 1st week + 1-2 dates the 2nd week + Rest Day)

View of the vehicles + Entertainment (animations,

speaker, videos…)

Assistance and Organization area tours + way points* BRAND PRESENCE Podium: quizz, virtual reality, chef… Bivouac: quiz, test-drive (on rest day), barman, bivouac tuk-tuk, brand speech… PROGRAMS

* On offer as well

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DIG IGIT ITAL AL

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DIGITAL KEY FAC ACTS TS

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KSA, the most active country in the region on social media

  • Millennials are the majority of users in KSA, so are males.
  • Snapchats users represent 10% of the international accounts.
  • The biggest platform remains Youtube, for the 3rd year on a row, as the consumption of digital

products by the KSA is mainly through Videos (seen entirely for their majority).

  • 8M of the users of social platforms do it via a mobile. In general, more users owns iPhones.
  • YouTube also has the highest ratio “Ad click/Post” of the region.

For example on FB, the users are likely to click on 6 ads/month while they would only do 2 post/month

  • KSA had the highest number of active Twitter users in the MENA region.
  • KSA’s is one of the most active countries in the region on Instagram.
  • Automotive in the Mena region represented in 2018 around 20M interaction (around 60 000/d)

emanating mainly from UAE, then KSA being the most active countries being the 4th main trend behind Tech/ Fashion/ General Media

  • The majority of Saudi users prefer to publish their content in Arabic as opposed to UAE & Egypt

who publish mostly in English.

Source: ITP Media/ Twitter/ Facebook Group / globalmediainsight

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DIGITAL ACTIVATIONS

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Video/ Social Network

  • PRE / DURING / POST MENA region YouTube billboarding
  • PRE / DURING / POST Geo-localized Twitter billboarding (pre-roll & post-roll) + dedicated hashtag
  • PRE / DURING / POST Sponsored Swipe-up Insta Story with call to action
  • PRE / DURING / POST Dakar Fun Tutorial Videos (cross brand activation)

Gaming

  • DURING Fantasy Game (cross-brand activation with a presenting main partner) – see activation on the 2018 Tour de

France

  • DURING Race Center
  • PRE / DURING E-sport Dakar League 2020 Online Competition + Finals Live (during the event)

Miscellanious

  • DURING Interview of the day (thematized)
  • DURING Split Landing Page (in alternance)
  • Others…
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ORGA GANI NIZATIO TION

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ORGANIZATION – PROCESSES

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  • All communications in English
  • Sponsors’ Handbook on www.dakar.com
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ORGANIZATION – CALENDAR

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May-June Reconnaissance Trip November Press Conference FRANCE + European Departure December Press Conference SAUDI ARABIA 2-3-4 January Scrutineering + Dakar Village 5-17 January May 15 Dakar Tour Paris + Registrations Opening

2019

June 1 Dakar Tour Buenos Aires May 23 Dakar Tour Varsaw

2020

DAKAR RALLY 2020

April-May (TBD) Merzoua Rally MORROCCO Xxxxx Sponsors Xxxxx Competitors July 15 Selection motos

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Charlotte TOCANNE – Sponsors Relation ctocanne@aso.fr +33 6 79 52 18 79